Kerry Graue Email & Phone Number

New York City Metropolitan Area

Lead all strategic marketing communications and public relations for the New York Metro market’s newest state-of-the-art sports and entertainment venue Drive strategy, council and media outreach for the venue including all building functions, arena programming, c-suite executives, corporate partnerships and community outreach

New York City Metropolitan Area

Spearheaded strategic marketing communications and public relations for the brand new $1.1 billion state-of-the-art sports and entertainment venueDrove strategy and all media outreach for the venue including all building functions, arena programming, c-suite executives, corporate partnerships and community outreachIncreased visibility and media impressions in 2022 by over 40% year over year from 2021Venue Grand Opening Month media campaign resulted in 603+ million media impressions

Utilizing my public relations, marketing communications and brand strategy skillsets to build a new type of sports business consultancy focused on pairing businesses with proven leaders from across the industry.Led by one of the most diverse and accomplished leadership teams in sports, NextUp Partners consists of veteran senior and mid-level professionals with decades of proven success across sports leagues, teams, brands and creative agencies and a multitude of C-suite level relationships.Solutions are customized to the needs of the client and include end-to-end strategy and execution as well as affordable, fractional executives to help companies secure the resources, expertise, and intellectual capital they need to grow quickly and efficiently.

New York, New York

Led all media relations and marketing communications efforts across New York market’s six stations(Z100, Q104.3, WKTU, Lite-FM, Power 105, WOR-AM) and their talent, the market’s tentpole events and premiere client activationsEvents included Powerhouse NYC, Elsie Fest, Lite-FM’s holiday campaign, Z100 Jingle Ball All-Access LoungeOrchestrated PR efforts surrounding launch of iHeartRadio Broadway, a new 24/7 streaming station and digital hub, along with the station’s marquee launch eventEfforts resulted in over 820 million media impressions including an exclusive break with Associated Press

Greater New York City Area

Account lead for marketing communications efforts on PepsiCo and Howard Hughes Seaport District/Pier 17 business, as well as integral part of the senior leadership on agency’s Anheuser-Busch accountsManaged a full staff of eight team members across accounts, along with four direct reportsSpearheaded strategy development, program concept ideation, budgets, brand identity messaging and press material creation for all facets of campaignsExecuted on-site events from intimate media previews to large-scale produced events at major pop cultural momentsManaged client, talent, influencer and media relationships to leverage best-fit opportunities for brand projectsIncreased visibility for PepsiCo projects in 2017 by garnering 14.2 billion impressions, a 57% increase year over year from 2016

Newark, New Jersey

Managed public relations and marketing communications for top-ranked sports and entertainment venueExecuted public relations outreach and press events for all building functions including concerts, family shows, sporting events and community programming Artists and tours include: 2NE1, Aerosmith, Alicia Keys, BIGBANG, Bruce Springsteen, Bruno Mars, BTS, Carrie Underwood, Cirque du Soleil, Demi Lovato, Disney on Ice, Drake, Ed Sheeran, The Eagles, Enrique Iglesias, Fleetwood Mac, Foo Fighters, George Strait, Harlem Globetrotters, Imagine Dragons, Jay-Z, Jennifer Lopez, Josh Groban, Justin Bieber, Katy Perry, Kayne West, The Killers, Marc Anthony, Michael Bublé, Muse, NBA Draft, NHL Entry Draft, Nine Inch Nails, Oprah’s Life That You Want Tour, P!nk, Professional Bull Riding, Radiohead, Red Hot Chili Peppers, Rihanna, Rod Stewart, The Rolling Stones 50 and Counting, Rush, Selena Gomez, Street League Skateboarding, Super Bowl XLVIII Media Day, Taylor Swift, The Who, WWE, Ultimate Fighting Championship and USA GymnasticsPlacements include A&E’s Storage Wars, Associated Press, Billboard, Brooklyn Vegan, CBS Radio, Elvis Duran and the Morning Show, Gannett Newspapers, Getty Images, iHeartMedia, Pollstar, The Record & Herald News, Star-Ledger, Street & Smith’s Sports Business Journal, NHL Network, NKD Magazine, The New York Times, New Yorker, New York Daily News, New York Post, OSCAR Pre-Show Telecast, Time Out New York, TruTV’s Impractical Jokers, TheStreet.com, USA Today, Village Voice, Venues Today, VH1, Wall Street Journal, WCBS-TV, WHTZ-FM, WNYW-TV, WPIX-TV and WPLJ-FMResponsible for public/media relations strategy, outreach and initiatives regarding the NJ Devils brand including c-suite executives, corporate sponsorship, marketing and community relations Created and advised on social media strategy campaigns for NJ Devils and Prudential Center

Managed celebrity public relations and logistics for the 2010 ING New York City Marathon. 22 celebrity runners including Dr. Andy Baldwin, Anthony Edwards, Bobby Flay, Ryan Sutter, Amani Toomer, Veronica Webb and Ethan Zohn Executed 2010 ING New York City Marathon Celebrity Press Call on Friday, November 5Overall PR outreach efforts resulted in multiple placements including AccessHollywood.com, AOL, E!Online, People, New York Daily News, New York Post, Wall Street Journal, WPLJ-FM, UniversalSports.com and US Weekly

Advised client on marketing and communication initiatives including partnership opportunities and social media educationCoordinated public relations outreach efforts including blogger relations and online giveaways

Managed day-to-day account activities for agency's entire client portfolio. Clients include Verizon/USA Luge, SeaLife Cameras, Wise Foods, Unilever, American Dairy Association & Dairy Council and St. Coletta of Greater Washington. Highlights:Verizon/USA Luge – Implement and develop media relations campaign for Verizon’s sponsorship of USA Luge resulting in placements such as WPIX-TV, KTLA-TV, LA Times, Baltimore Sun and Washington Post. American Dairy Association & Dairy Council – Develop events and special promotional concepts such as June Dairy Days sponsorship with the New York Mets, “GET NET FIT” New Jersey Nets summer program and ‘Green Chef’ participation in Summer Food media kitsSeaLife Cameras – Consumer product support of new line of underwater sports camera including Outdoor Retailer trade show outreach and placements such as New York Times ‘Style’, Forbes, Business Week, Outside, Scuba Diver, Conde Nast Traveler, BRIDES, “Digging for the Truth”Wise Foods - Executed public relations campaign for Summer 2009 promotion, Wise Big City Crunch, in conjunction with the New York Mets in which a Guiness World Record was set at CitiField for the most people crunching potato chips at once. Placements include ESPN SportsCenter, MLB Network, WPIX-TV, Promo! and Street & Smith's Sports Business JournalAided in new business development

Assisted with daily inter-office tasks and dutiesPlaced and scheduled promos/commercials and traffic for both domestic and international NBA TV broadcastsCreated and executed Purchase Order and ISCI requestsCreated, coordinated and expedited 2004 Basketball New Year Int’l PR KitsCreated and designed International TV Media GuidesUpdated contact information sheets for International Media contactsReorganized department tapes and files, both electronic and physical

Assisted with daily inter-office tasks and duties including clips packagesWrote and coordinated expedition of press releases and media advisoriesResearched and prepared game pitches with story lines for nationally televised games on ABC/ESPN/CBCPrepared binders and clips packages for corporate communications useUpdated and managed NHL Public Relations databases Assisted in phone coverage and other assigned tasks for the senior staff of the departmentMonitored, tracked and archived Collective Bargaining Agreement articles Coordinated and interacted with members of the media, NHL teams and fans regarding league information and league events such as conference calls, the Southwest Airlines Stanley Cup tour, 2003 All-Star Game and 2003 Stanley Cup Finals

Wrote stories ranging from features, spotlights, player profiles and game storiesShot needed photographs as compliments to articles

Assisted with daily inter-office tasks and duties Designed publications including game notes, season ticket holder newsletters and game night programs using Microsoft Publisher and Quark XpressPlanned and executed group ticket sales and grassroots marketing campaignsAssisted in game night productions including pre-game ceremonies and fan relations booth