Kerry Hornstein Email & Phone Number

Moorestown, Nj, Us

• Implement and monitor activities that strengthen corporate brand.• Establish guidelines for corporate identity on internal and external materials.• Ensure consistent brand style across all marketing assets, print and online.• Edit and advise on marketing emails and social media campaigns.• Streamline client-facing PowerPoint presentations between multiple staff.• Edit website content and direct outside development firm on making updates.• Manage content and production of internationally distributed employee newsletter.• Oversee production of branded giveaway items, working with designer and print vendor.• Collaborate with Executive staff on marketing and business development projects.• Manage corporate calendars, schedules, and agendas for client visits.• Communicate directly with clients to help facilitate their visitations to facility.

Moorestown, Nj, Us

• Initiated rollout of new logo across corporate documentation.• Edited marketing communications and streamlined brand style across multiple platforms.• Launched quarterly employee newsletter, coordinating content, design, and production. • Devised new format for presenting events on website, improving content and functionality.• Managed continual updates on event dates for website and internal calendars during COVID-19.

Melville, Ny, Us

• Spearheaded website redesign by presenting full site analysis to management.• Wrote requirements for new website and tested throughout development.• Collaborated with IT and Creative teams to implement UI/UX strategies.• Web analytics showed duration of visits doubled on new site versus old.• Organized, edited, and published content for 500+ web pages through CMS.• Communicated with multiple stakeholders to generate dynamic content.• Established best practices and ensured content strictly adhered to guidelines.• Solved workflow issues by designing processes, templates, and tracking systems.• Improved response time to webform inquiries by indexing standard replies.

• Managed workflow for print, television, radio, and outdoor advertising projects.• Worked with clients and vendors to develop media schedules and manage production deadlines.• Directed work to graphic designers; provided input on creatives.• Wrote and edited copy for radio spots and print ads.• Devised media plan that helped client achieve record-high attendance for major annual event.

Philadelphia, Pa, Us

• Planned and executed integrated marketing strategies that led to 250% increase in book sales. • Revamped publications area of website, tripling online book sales within the first six months.• Organized publicity campaign that generated over $350,000 in media coverage.• Wrote copy for print ads, brochures, direct mail, catalogs, and website.• Directed the work of graphic designers, mail houses, and printers.• Coordinated trade show displays and promotional materials for 10+ major exhibitions yearly.

B.S. In Business Administration, Marketing

Courses Completed Through Continuing Education Program, Visual Communications & Typography