Kerry Smith Email & Phone Number

Garden City, NY, US

New York, NY, US

• One Americas is a strategic regional approach layered on top of the member firm structure. This position is highly matrixed and requires function expertise across marketing, strategy, and operations. Working on.
• Leading the market strategy and execution for KPMG One Americas which spans Latin America and the USA
• Built initial marketing strategy for advisory function including governance model and creative support system
• Architect for regional model of collecting and sharing clients wins and successes
• Lead a network of marketers in the LATAM member firms to drive cross-border priority campaigns
• Launched the first coordinated, multiple member firm web strategy* All professional services are provided by the registered and licensed KPMG member firms of KPMG International.

Toronto, ON, CA

• Leading the marketing launch and strategy of two Strategic Growth Initiatives – Blockchain and Intelligent Supply Chain (ISC) – with the goal of repositioning KPMG in the market and in the minds of our clients
• Designed strategy behind the launch to include traditional and digital marketing elements – consisting of new messaging frameworks, new digital properties, traditional and digital marketing vehicles, including SEM and.
• Created a twofold messaging strategy to clarify the business impact of blockchain and demonstrate the company’s differentiated approach to blockchain services, which is critical to break through the rampant noise in.
• Led team for redesigning the Digital Transformation digital properties working closely with the US digital marketing team. Drove an 8% increase in site engagement rates.

Toronto, ON, CA

Marketing executive with 15+ years of experience developing and executing multimillion-dollar global marketing campaigns to bring innovative products and services to market and drive the success of business goals. Prior to KPMG, I worked for HP, most recently as the Senior Manager of Global Marketing where I grew impressions and engagement rates in the US.

Palo Alto, CA, US

Originally promoted to manage global marketing for a specific product, I was quickly elevated to refine and improve the success of global marketing for pan-HP solutions. This role requires me to drive $500+M in revenue, and manage a global cross-functional team of 20 resources to design and execute joint marketing programs for HP and its alliances with.

Palo Alto, CA, US

I was fast-tracked to this new, loosely defined role post-reorganization to support $3B in revenue with a $15M budget and team of seven market experts. My objective was to develop a customer segmentation strategy for the education and government markets in the United States and Canada, as well as define go-to-market initiatives that included market sizing.

Palo Alto, CA, US

As a result of my success in the position as Direct Marketing Manager, I was promoted to Marketing Manager, Volume Products. The goal was to maximize revenue and profit. I accomplished this by analyzing call volumes, customer retention, product mix, and buying patterns. To increase call volume I developed lead-generating programs that included direct mail.

Palo Alto, CA, US

Within two years, I was asked to take on the Direct Marketing Manager position. I launched targeted marketing campaigns of direct mail, print advertisements and email blasts. Also within my scope of work, I led marketing of software licensing programs for U.S.-based customers. To be successful in this position, I knew I had to build customer relationships.

Palo Alto, CA, US

Chosen as one of the MBA summer interns in 1997, I learned various internal dynamics of HP. Based on my success as an intern, I was later hired to work in enterprise solutions marketing.

New York, US

In this role, my primary focus was on business to consumer marketing. I managed a $3M budget as well as development of all direct mail and collateral materials. I built a large network of vendor relationships that extended from ad agencies to freelancers. Key results:◆ Reduced communication cycle time for new members by 33%◆ Successfully retained marketing.

As part of the Business Planning and Communications Department for European operations, I was responsible for production and placement of advertisements in over 40 journals. Trade show media kits, as well as direct mail campaigns (12M pieces annually, average 40 drops per month), were also managed by me. Key results:◆ Achieved 30% renewal rate through.

Ba, History And English

Mba, Business Administration And Management, General