One Americas is a strategic regional approach layered on top of the member firm structure. This position is highly matrixed and requires function expertise across marketing, strategy, and operations. Working on multiple high-growth product offerings, providing deep professional marketing expertise across multiple member firms to strengthened KPMG marketing capabilities to inform our strategies and work across programs to develop reusable frameworks and share learnings. This position is to drive creation of marketing and communications vehicles to cover both digital and traditional properties and span both internal and external communications targets.• Leading the market strategy and execution for KPMG One Americas which spans Latin America and the USA • Built initial marketing strategy for advisory function including governance model and creative support system• Architect for regional model of collecting and sharing clients wins and successes• Lead a network of marketers in the LATAM member firms to drive cross-border priority campaigns• Launched the first coordinated, multiple member firm web strategy* All professional services are provided by the registered and licensed KPMG member firms of KPMG International.

Leading the marketing launch and strategy of two Strategic Growth Initiatives – Blockchain and Intelligent Supply Chain (ISC) – with the goal of repositioning KPMG in the market and in the minds of our clients• Designed strategy behind the launch to include traditional and digital marketing elements – consisting of new messaging frameworks, new digital properties, traditional and digital marketing vehicles, including SEM and SEO, sales enablement tools, and an aggressive PR campaign. Results to date are above plan and continue upward. Drove significant traffic to site (5x) and produced engagements rates that are 3x average session duration• Created a twofold messaging strategy to clarify the business impact of blockchain and demonstrate the company’s differentiated approach to blockchain services, which is critical to break through the rampant noise in the market around blockchain• Led team for redesigning the Digital Transformation digital properties working closely with the US digital marketing team. Drove an 8% increase in site engagement rates.

Marketing executive with 15+ years of experience developing and executing multimillion-dollar global marketing campaigns to bring innovative products and services to market and drive the success of business goals. Prior to KPMG, I worked for HP, most recently as the Senior Manager of Global Marketing where I grew impressions and engagement rates in the US and EMEA, drove forward a joint worldwide HP/Microsoft XP migration alliance, and managed a global cross-functional team to exceed marketing and program revenue targets across 17 countries. Leadership includes launching innovations, creating global marketing programs, and bringing campaigns to market across multiple regions.About my role: I lead all global and US marketing for KPMG Spectrum. As a member of the leadership team for this new product start-up, I’m accountable for the creation and management of the entire sub-brand, including branding, websites, internal communications, digital/social marketing, events, proposal support, and product marketing.About KPMG Spectrum:With today’s increased complexity, expectations, and regulatory challenges, businesses and organizations are in need of new cost- and time-effective solutions to their most critical business issues. KPMG Spectrum combines the firm’s experience, knowledge, and expertise with leading technologies to design, develop, and deliver digital advisory services that it calls Intelligence Engines. Intelligence Engines are collaborative, configurable solutions to complex client challenges that can’t be solved by people alone. This class of solutions blends data, analytics, and access to help clients achieve peak performance in six core areas: people, finance, regulatory, customer, operations, and tax. To learn more about how KPMG Spectrum’s Intelligence Engines are helping businesses and organizations move forward by avoiding risk and identifying new opportunities, visit http://www.kpmgspectrum.com.

Originally promoted to manage global marketing for a specific product, I was quickly elevated to refine and improve the success of global marketing for pan-HP solutions. This role requires me to drive $500+M in revenue, and manage a global cross-functional team of 20 resources to design and execute joint marketing programs for HP and its alliances with Intel, Microsoft, and AMD.My success lies in my ability to launch global programs and bring campaigns to market across multiple regions. This requires benchmarks be set and that I thoroughly understand the regional needs and anticipate the challenges during program build. My passion is leading marketing for global mobility product launches. I’ve enabled the simultaneous global launch of seven campaigns covering the entire suite of six mobility products by building and implementing a 360 campaign and the related foundational social and digital content strategy. To manage these complex campaigns and launches, I’ve created extensive training manuals to educate regional marketing teams in deploying the traditional and digital campaigns, respectively. Key results:◆ Grew impressions 24% and engagement rates by 46% year/year in the US and EMEA ◆ Drove forward the joint worldwide HP/Microsoft XP migration alliance◆ Exceeded marketing and program revenue targets across 17 countries ◆ Achieved full visibility of regional execution as well as program awareness and approval from both HP and Microsoft management

I was fast-tracked to this new, loosely defined role post-reorganization to support $3B in revenue with a $15M budget and team of seven market experts. My objective was to develop a customer segmentation strategy for the education and government markets in the United States and Canada, as well as define go-to-market initiatives that included market sizing, gap analysis, buyer behavior, partnerships/alliances, and tactical direct marketing execution. I also developed a strategy for the student market attack plan for the U.S. market. It was a privilege to be handpicked as an executive spokesperson for interviews and press conferences at targeted industry events.Key results:◆ Generated $20M in revenue ◆ Secured executive sponsorship to fund initial $1M investment◆ Delivered a single K-12 strategy and the creation of a $6M go-to-market program◆ Increased traffic flow by 35% with a top-performing public sector website

As a result of my success in the position as Direct Marketing Manager, I was promoted to Marketing Manager, Volume Products. The goal was to maximize revenue and profit. I accomplished this by analyzing call volumes, customer retention, product mix, and buying patterns. To increase call volume I developed lead-generating programs that included direct mail, telesales, and channel programs. I created a new dashboard report that better communicated results to the senior management team. Attention to detail is one of my strengths and paid off when managing customer loyalty programs. Key results:◆ Achieved 15% year-over-year increase in call volume ◆ Retained all 300 targeted high-volume customers in K-12 and state and local government sectors

Within two years, I was asked to take on the Direct Marketing Manager position. I launched targeted marketing campaigns of direct mail, print advertisements and email blasts. Also within my scope of work, I led marketing of software licensing programs for U.S.-based customers. To be successful in this position, I knew I had to build customer relationships and understand how marketing programs were adopted by clients. This led to more effective go-to-market programs. Key results:◆ Contributed to $4 million in revenue ◆ Realized 15% sales increase on targeted products ◆ Secured $131 million in revenue

Chosen as one of the MBA summer interns in 1997, I learned various internal dynamics of HP. Based on my success as an intern, I was later hired to work in enterprise solutions marketing.

In this role, my primary focus was on business to consumer marketing. I managed a $3M budget as well as development of all direct mail and collateral materials. I built a large network of vendor relationships that extended from ad agencies to freelancers. Key results:◆ Reduced communication cycle time for new members by 33%◆ Successfully retained marketing programs for Medicare Risk product line

As part of the Business Planning and Communications Department for European operations, I was responsible for production and placement of advertisements in over 40 journals. Trade show media kits, as well as direct mail campaigns (12M pieces annually, average 40 drops per month), were also managed by me. Key results:◆ Achieved 30% renewal rate through renewals direct mail campaign