Digital and Creative Agency

Cadence brings together a team of professionals for one common goal--to be your preferred business partner for sales and marketing campaigns, web and digital development, and content for high-technology companies of all sizes. Clients like Microsoft, Adobe, EMC, Getronics, Fujitsu, HP, Ancestry.com, and more turn to Cadence to develop and deliver the best in training, messaging, design, and web development. At Cadence, we strive to help you create content, campaigns, training, and web experiences that drive real results. We understand that if your project doesn’t generate more revenue or reduce expenses, either directly or indirectly, then you haven’t contributed all you can to your organization. We are here to help you and your company be successful.

Started and operated an online truck driver recruiting business. Discovered a market opportunity consisting of a massive shortage of truck drivers. Grew business to 12 employees before 2009 recession caused a quick decrease in trucking freight demand as well as driver recruiting needs. Clients included Swift, CR England, US Xpress, Celadon, USA Truck, Heartland, CRST, and others.

•Managed 5-member organization that was directly responsible for driving $82M in sales:--Operated $12M online subscription business, consisting of homepage conversion and email. Managed all aspects of strategy, sales, conversion, web analytics, and marketing campaigns. --Ran the $70M customer retention business, including the welcome experience, activation/engagement, & customer lifecycle management. Operational channels included online, email, live chat, IB/OB telephone, and direct mail.•Took over a declining advertising sales channel and increased monthly sales by 114%.•Assumed ownership of a stale email marketing channel; hit $325k in monthly sales - previous high had been $159k.•Tested new strategies to acquire and retain additional customers: optimized homepages and deny pages, tested offers/pricing, telemarketing, viral programs; used web analytics to improve site conversion and flows; emails triggered by customer behavior, and auto-renewal strategies by email and telephone.

•Managed team of 2 associates that performed company-wide strategic initiatives to enhance profitability.•Developed new product for FY2005 expansion strategy. Identified target customer, researched potential competitors, modeled required expense structure, and forecast operating margins of the new products.•Created pricing strategy. Using factors such as competitor prices, marketplace dynamics, and statistical analysis, built a method to better align each product’s price with its respective risk.•Assessed the high turnover of 4,000 retail salespeople. Analyzed individuals’ productivity vs. tenure, quantified the impact, created metrics to measure improvement, and made recommendation to management.

•Worked on several software M&A transactions, ranging from a $25MM divestiture to a $1.3B acquisition (Avanti).•Directed team in developing valuation models for acquisition targets. Built models to analyze the deals’ accretion/ dilution under a variety of capital structures and operating cases to assess merits of transaction.