Kerry Kennedy Email & Phone Number

City Electric Supply and City Electrical Factors (City) is a leading $3B+ global electrical distributor and retailer, as well as a manufacturer of electrical and lighting products with more than 1000 branches in US, Canada, UK, Spain, Ireland and Australia with more than 7,000 employees globally.As the company's first Global Vice President, Digital Customer Experience, my role is to build the global digital practice; develop the vision, roadmap, and strategy for the global digital products; and create an omichannel customer experience bridging the gap between retailbranches/stores and the digital platforms. As a key member of the Marketing Leadership Team, I partner closely with marketing, technology, commercial operations, sales, and analytics teams to enhance and drive revenue, innovation and a best-in-class digital shopping experience for mutiple operating regions across the globe.* Set the global vision, roadmap, and strategy for our digital customer experience and e-commerce practice while building a best-in-class, efficient, and scalable digital product management & UI/UX design capabilities that meets the global needs of the organization.* Responsible to develop a new global platform to allow for digital/web sales in the branch locations to facilitate direct-to-consumer fulfillment from regional warehouse locations.* Build a unified global enterprise digital customer shopping experience that delivers on our mission to consistently deliver exceptional customer experiences and positions the company as an industry leader.* Lead & develop the Digital Experience Strategy, Product Management and User Experience Design teams to enhance the performance of all digital customer-facing products & create new digital experiences that create customer value and deliver on organization’s business objectives and priorities.* Create industry leading customer experience that bridges the gap between physical brick-and-mortor stores (branches) and digital platforms.

Fort Worth, Texas, Us

Digital Transformational Change Leader | Digital Centers of Excellence Architect | Digital Products | Emerging Technology | Innovation | Digital/Mobile/Social | eCommerce | SEO | SpeakerBuilt the Digital Center of Excellence for the Canyon Ranch Luxury Wellness Resorts & Spa brand. Led the digital transformation of the business and created & managed the digital ecosystem including all digital products, vision/roadmap, strategy, e-commerce, analytics, SEO/SEM, CRM/big data, personalization, and innovation.* Responsible for all digital customer experience and e-commerce/e-cart revenue streams across three lines of business: 1) Physicial retail brick & mortar locations, 2) 22 different luxury cruise line ships, and 3) The world's only spa on cross-country long haul flights with KLM airways.* Launched brand's first mobile and web-based consumer spa services booking app for world's largest Day Spa (Canyon Ranch Spa - Las Vegas), which tripled booked reservations for spa services.* Optimized existing paid search to generate a 20:1 ROI by executing a 100% branded term SOV and reallocating spend to top-performing AdWords Campaigns.* Launched a new bedside mobile tablet guest kiosk for our new Canyon Ranch Woodside Retreat in the Silicon Valley for our high-tech customer demographics which includes kiosk check-in/check-out, in room dining ordering, wellness class scheduling, and integration of the spa service booking app.* Re-launched brand.com with personalized offers, new back-end CMS, and new reservations booking tool.* Launched new cart abandonment features on the website that increased average order value from $4,500/reservation to $7,000/reservation.* Created new analytics dashboards showing detailed performance of spend/revenue/ROI of SEO/PaidSearch and digital marketing campaigns in a broswer-based format accessible for the C-Suite.

Dallas, Tx, Us

Led the overall digital transformation efforts of the historical 100-year Greyhound brand. Responsible for all corporate digital vision/roadmap, strategy, digital products & innovation for driving $1 billion in revenue through proprietary channels. Developed and launched all digital products to deliver an integrated omni-channel guest experience across multiple platforms, including brand.com, mobile, apps, terminal kiosks, etc. which led the brand's digital evolution of the legacy business while increasing revenue, customer acquisition & retention, and NPS scores.* Developed and launched the brand's new innovative E-Tickets via mobile app and website providing for paperless travel with digital check-in and "Show & Go" electronic tickets and boarding. * The new digital E-Ticket launch was the largest single new product in Greyhound's 100-year history driving increase in revenue by 35% & customer satisfaction scores; and prepared the organization for its public sale of the company.* Re-launched two new mobile apps (iOS & Android) to support the launch of E- Tickets and a new digital loyalty program allowing guests to sign-in and manage their travel profile and trips.* Launched "One-Click Purchase" making it easier and faster to purchase trips by integrating frictionless payment options at point of sale.* Increased ancillary revenue sales and NPS scores by launching in-bus WiFi product & user portal for customer trip tracking, route mapping, and online concession/food purchases.* Launched brand.com website with personalization integration from Salesforce CRM, A/B testing, and new CMS system for targeted customer content.

Dallas, Tx, Us

Led and managed the Digital Center of Excellence including all corporate digital strategy, loyalty & innovation initiatives for an $18 billion brand with 85% of revenue generated through the proprietary digital channels. Integrated e-commerce and digital marketing functions across multiple platforms including brand.com, mobile, apps, kiosks, etc. to support the brand evolution, new flight service, while increasing revenue and customer acquisition and retention.* Increased mobile revenue by 48% by redesigning & re-platforming mobile web & mobile apps with new reservations functionality including statistics-driven user path and new hotel & car products.* Increased bookings by 50% on special offer deals by launching new responsive design sale landing pages with new brand identity.* Increased NPS scores by remediating in-flight WiFi product with single sign-on, increased bandwidth, and more intuitive user portal.* Re-launched the digital Rapid Rewards loyalty program with new brand identity, functionality, and benefit/tier levels.* Co-led Enterprise Project to develop internal mobile communications product, creating faster turn of the aircraft and increase OTP measure.

Addison, Tx, Us

Led all innovation, digital strategy, marketing, and e-commerce for the brand. Senior Leader in the Dallas office for digital marketing, product, mobile, UI/UX and graphic design teams. Worked with call centers to train and educate on digital products. Served as Digital Leadership Partner to our three other sister travel companies and co-led their digital teams.* Led and executed $ million brand-wide digital marketing & media campaign.* Managed 25 key digital partnerships/vendors.* Developed and led all brand sponsorships and promotions, including Ryan Seacrest radio promotions.* Increased search rankings by 75% by deploying new SEO/SEM strategy.* Increase sales by $6 million by deploying new mobile analytics and new responsive design pages.* Launched new native mobile app with customer loyalty functionality.

Dallas, Tx, Us

Received company's first Innovation Award (for digital products, innovation & transformation, creating substantial new revenue streams for the organization)Built and led the company's first Digital Center of Excellence. Led all innovation and strategic online initiatives in proprietary and third-party channels, reservations functionality, call center online virtual assistant, and developed all digital marketing plans. Led the re-launch of the brand's loyalty program, Select Guest. Responsible for emerging technology programs, multiple redevelopments of omnihotels.com, mobile web/apps development, contract negotiations, partner/vendor anagement, email programs, and loyalty program.* Led the omni-channel Digital Customer Experience (DCX) by developing & evolving all digital products, ecommerce platforms, anciallary services & businesses, and paid/owned/earned media.* Increased online conversions by 194%, bookings by 120%, and revenue by 85% with new award-winning website and 40 micro-sites.* Directly responsible for increasing online revenue by 190% in two years, surpassing revenue goals.* Led seven consecutive years of double-digit growth in Omni's paid search campaign by deploying a two-tier strategy leading to a 35:1 ROI and $45 million in incremental revenue.* Deployed Google Wallet, PayPal, and pay-by-camera functionality that provided a 30% lift in digital conversions.* Developed in-house digital dynamic packaging offering ancillary products and services at time of booking, generating $1.8 million in annual incremental revenue.* Integrated with EPIC Ski Passes allowing our winter Resorts to package and sell online all of their winter ancillary activites such as snow skiing, lift tickets, gondola rides, carriage rides, etc.* Launched hotel industry's first Online Check-in & Mobile Check-in.* Launched industry's first Online Concierge program, providing a 37% lift in sales with an increase in the Room Service average order value of $10.

Dallas, Texas, Us

Highlands Ranch, Colorado, Us

Orlando, Florida, Us

Mclean, Va, Us

Bachelor Of Business Administration (Bba), Communications / Broadcast News

Bachelor Of Business Administration (Bba), International Marketing