Owner
CurrentProvides superior marketing services to client companies as a virtual Marketing Department with the proven outcome of increasing revenue and/or reducing costs.• Manage all areas of marketing and advertising including content management, website, social media, email blasts, online presence and reputation, digital, SEO, SEM, PPC, point of sale and merchandising, print, digital, radio, television, audio/video, blog, local awards, cross promotions, loyalty, press relations, campaigns, media relations and customer surveys.• Executive and entrepreneurial marketing leadership.• Analyze and access current marketing infrastructure. • Create effective branding, value proposition and positioning.• Create plan and implement complete business marketing infrastructure. • Data mining to create scorecard, tracking and actionable data analysis and reporting including sales, customer behavior, demographics, campaign, location, industry and competitor. • Measure return on investment for marketing and advertising methodologies. • Produce business strategies for sales, information technology, marketing and operations.• Advise company ownership in areas of sales, marketing, operational improvements, organizational structure, branding, processes and information technology. • Client industries including Restaurant, Beverage, Information Technology, Financial Services, Personnel Services and Retail. • Proven track record of producing excellent results!www.backofficemarketing.com