Kerry Latham Email & Phone Number

Florida, United States

Florida, United States

Southeast/ Caribbean Region

Hollywood, Fl

-Worked with multiple clients to streamline processes as well as create new revenue streams and gain market share.-Identified and analyzed client goals and developed marketing strategies and solutions to achieve clients’ objectives-Led talent acquisition for software development project-Communicated with, coached and coordinated project employees-Advised upper management on technology, marketing and design-Analyzed and then effectively strategized in regards to business goals, deadlines, schedules, budgets and needed resources-Directed the hiring, training and scheduling of consultants nationwide-Researched industry and created sales training used to train sales staff nationwide

Designed and launched the new program, which created a B2B sales presence at 75+ trade shows a year throughout the continental USA to gain new business accounts for American Express. Managed a team of 15 direct reports and 50 indirect reports, which generated over $300M in billable accounts.▪ Collaborated with leadership teams to develop strategic plans to implement the new program while ensuring compliance with multiple regulations specific to the credit card industry.▪ Developed long-term relationships with American Express and inter-agency partners to communicate goals and sales targets.▪ Managed the entire recruitment process for the region, including grassroots recruitment strategies, hiring, onboarding, and initial training processes.

United States

-Traveled nationally to damaged markets to assess conditions, create a business development plan as well as recruit, train and develop new sales staff and management team, overseeing the division budget of over $120 million-Set up and worked trade shows increasing brand awareness and product knowledge-Successfully organized and executed sales blitzes to saturate damaged markets resulting in revenue increase and market share gain-Developed stream lined accounting, collections and production processes that were implemented while being an RSM, which are now the company model in markets nation wide-Hired and managed account executives, production, administrative personnel.-Responsible for establishing yearly budgets, including revenue and expense projections.-Developed print and online sales and telemarketing training for account executives, developed advertising rates and packages.-Increased both print and website ad sales in southeast Georgia and central Florida magazines by 30% year over year, consecutively in fiscal years 2006 & 2007, while controlling expenses and maintaining budget constraints to maximize profitability.-Rescued market in S Carolina, increasing sales by over 300%, establishing prospect focused distribution to magnify visibility within the marketplace.-Member of several executive committees over the past 5 years including The Real Estate Book graduate school, The Real Estate Book Council , companywide meeting and event planning, marketing material development