Ever by X is my slow fashion luxury lifestyle brand. Consciously we make intelligent multiwear dresses developed as a lifestyle solutions as woman embrace living their best life daily - never defined by age, shape, size, lifestage & trends. The ONE Dress Project is a capsule wardrobe in ONE dress that adapts 8 unique ways, switching from AM to PM so wearers can adapt to any occasion or situation without a wardrobe change. Literally from beach to boardroom; bistro to black-tie. In 2024 she's joined by her sister, The ONE Dress Project 2.0, our Shirt Dress / Duster Jacket release that adapts to be worn 9 ways. ebX dresses are made small run locally in Surry Hills (Sydney’s original dressmaking heart). Sustainably we use 100% remnant textile (what's left behind when a Designer completes their season collection). By saving remarkable textile from landfill we create precious, to be treasured exclusive dresses that are extremely limited, created with purpose for the long game (not a season) to serve their wearer an indispensable & unparalleled wardrobe solution.We’ve chosen a non-retail business model working with valued clients direct offering dresses on a first come basis via www.everbyx.com. Working small run means we're agile & make in line with customer request. With no stock to clear our dresses never go on sale. In 2024 our dressmaking team continues to work small run, making exciting new limited edition dresses via our local supply chain, located within walking distance of our studio, working to support our local business community & minimise our carbon footprint.Ever by X is a family owned business. We are 100% owned, designed & made in Sydney, Australia. Follow our journey @everbyx I www.everbyx.com

Over the past 2 years I've delivered major integrated marketing projects for the Australian Broadcasting Corporation. I've engaged & steered a multi-disciplined national team to develop effective recommendations in working within a budget to timeframe. Highlights include the launch of ABC Kids Listen App; management of the ABC Rebrand Project & the launch of the ABC Brand Portal. In working multi-platform my marketing projects include Brand Architecture, Design, Rebranding, Events, Web, Digi, Aural, Print, TV, Radio, Illustration, Stills & Content Shoots.

Over the past 4 years I've delivered integrated marketing projects for the Sydney Opera House, David Jones via TBWA and Telstra via DDB. In each role I've steered a multi-disciplined team to deliver effective work with budgets up to 7m to timeline (TV, Radio, Web, Digi, Social + Stills & Content Shoots).

- Management agency operations with a view to maximising billings.- Scoping new projects & re‐scoping to develop & extend our work across creative projects.- Financial & timeline management of client projects + monthly reporting & reconciliations.- Agency workload forecasting; resource management & scheduling day‐to‐day milestones.- Procurement of talent including strategy, creative, design & Digi & TV production partners.- Implementation of bespoke systems for increased project & agency efficiency.- Clients included Subaru (Brand), Fox Sports, SunRice, Melanoma Foundation.

- Allocation of resource & traffic management of briefs entering the Creative Dept of 80+.- Ensuring job is ready to start; that all stakeholders are aligned, with expectations managed.- Ensuring inter‐department collaboration & that all parties are aligned & informed of progress.- Scheduling of day‐to‐day tasks, workload forecasting & resource management.- Management of weekly WIP meetings & management reporting.- Clients included Westfield Fashion, Pizza Hut, Freedom Furniture, Optus (Brand, Sponsorship)

- Traffic management of all briefs entering the Creative Department of 10+.- Ensuring job is ready to start; that all stakeholders are aligned, with expectations managed.- Ensuring timely collaboration & that all parties are aligned & informed of progress.- Scheduling of day‐to‐day tasks, workload forecasting & resource management.- Management of weekly WIP & reporting to management on forecasted workload & resourcing.- Clients included RSVP, Gloria Jeans, Harley Davidson, Unilever, National Binge Drinking, Fujitsu.

- Primarily responsible to manage delivery of the Domino’s Pizza 360 degree re‐brand project.- Daily steering of designers developing storescape, packaging, staff uniforms, fleet, signage etc.- Ensuring client, creative, design & third parties hit daily milestones in meeting greater timeline.- Management of weekly WIP meetings & management reporting.- Financial management of project head hours & costs.

- Traffic management of all briefs entering the Creative Department (23+).- Ensuring job is ready to start; that all stakeholders are aligned, with expectations managed.- Ensuring timely inter‐department collaboration & that all parties are informed of progress.- Briefing story board illustrators & editors to produce Animatic Reels for Research Groups.- Management of weekly WIP meetings & reporting on head‐hours & resourcing requirements.- Daily liaison with TV, Print & Digi Producers.- Clients included Nutri-grain, Special K, Coco Pops, All Bran, Kimberly Clark, Unilever, Kit Kat.

- Support the Heads of Programming, GM’s, Creative Director & a team of 15 Producers.- Production management of on‐air campaigns supporting upcoming programming (TV, Print, Digi). - Allocating & scheduling a team of producers & designers to deliver by on-air deadline. - Ensuring timely collaboration & that all parties are informed & aligned on progress.- Management of shoots, including prop & wardrobe sourcing, on set styling & call sheets.- Brands included Arena (Sopranos, Entourage), LifeStyle (Grand Designs etc) & LifeStyle Food.

- Project Management & driving client projects thru Planning, Creative, TV, Print & Digi.- Management of projects from idea & concept stage thru to in-market launch. - Steering client, internal & external team to hit tasks day-to-day to meet greater timeline. - Management of regular client WIP meetings with clients based in Singapore & London.- Clients included Proctor & Gamble, Nestle, Toyota, Federal Governernment, Pernod Ricard.

- Daily steering of client briefs thru various agency depts (Planning, Creative, Print Studio & TV). - Development of creative reference & tools to help sell in major campaign recommendations.- Development of high level pitch presentations inc Mood Boards. Mood Reels & creative PPT. - Management of 3x Agency Christmas Parties (Disco Inferno, Soft Metal & Hollyweird)- Brands included Tooheys Extra Dry, XXXX, ING Direct, Arnotts Thins, MLA - Lamb, Red Cross.