Kerry Gibson's Location
Columbia, South Carolina, United States, United States
Kerry Gibson's Contact Details
Kerry Gibson work email
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Kerry Gibson personal email
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Kerry Gibson phone numbers
About Kerry Gibson
Experienced Marketing & Sales Professional with a demonstrated history of working in B2B markets. Skilled in Marketing Automation and CRM integration, Reporting and Analytics, Business Development, Marketing Strategy, Lead Generation, Marketing Communications, Event Management, Database Administration and Marketing & Sales Operations. Strong marketing professional with a drive for continuous growth and exceeding expectations.
Kerry Gibson's Current Company Details
Kerry Gibson Work Experience Details
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Amarok SecurityAmarok SecurityColumbia, Sc, Us
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Vice President, MarketingAmarok Security Jan 2021 - PresentColumbia, South Carolina, Us
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Director Of MarketingAmarok Security Oct 2019 - Jan 2021Columbia, South Carolina, UsIn February 2020, we changed our name from Electric Guard Dog to AMAROK.
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Director Of MarketingElectric Guard Dog Oct 2019 - Feb 2020Columbia, South Carolina, UsRebranded and changed our name to AMAROK in February of 2020. -
Strategic Marketing ManagerSpirax Sarco Usa Jul 2018 - Oct 2019Blythewood, South Carolina, Us- Lead the Marketing team as a change agent to evolve from traditional to revenue marketing.- Developed and implemented a marketing strategy for the US market, which led to a global marketing plan to position ourselves as a thought leader and show revenue from marketing initiatives.- Lead Annual Improvement Plan (AIP) for strategic marketing and met monthly with senior leadership on progress and tracking results.- Built foundation for lead generation and metrics. The first time in the global company's history of implementing an automated process to track marketing leads to revenue. 2019H1 - $1.5M in Pipeline and $210K Orders.- Established processes for repeatable multi-channel campaigns to drive end-user demand.- Established and ensured all marketing technology was being fully leveraged and optimized acrossprograms. -
Manager, Marketing And Sales OperationsAvtec Inc. Jan 2017 - Jul 2018Lexington, S.C., Us• Achieved 162% of Bookings Goal - $3.56M in bookings from Marketing leads for 2017.• Ensure that all marketing technology is being fully leveraged and optimized across programs.• Build reports and dashboards to provide visibility into marketing campaign results, measure campaign effectiveness, track conversions, and report on the health of the funnel.• Analyze marketing & sales data to make recommendations for optimization.• Evaluate new technologies & applications to improve and streamline team performance.• Establish & maintain scalable processes that ensure best practices in campaign management.• Perform KPI strategy for the sales, marketing and executive teams using Salesforce.com. • Provides 1:1 coaching and development paths to the Marketing and Sales Operations team.• Manage annual conferences, seminars and meetings. Supervise a team made up of internal and external resources to ensure we maintain process, brand compliance and message.• Launched and manage Market Development team to perform both Inbound and Outbound lead generation. Maintaining the highest levels of support for our customers and prospects. -
Marketing Program SpecialistAvtec Inc. May 2016 - Jan 2017Lexington, S.C., Us• Managed an external team to deliver on Key Performance Indicators for a new growth market to increased market intel and pipeline in new energy market. • Achieved 164% of Bookings Goal - $1.8M in bookings from Marketing leads for 2016.• Achieved 103% of Pipeline Goal – Created $15.5M of total Marketing pipeline in 2016.• Managed annual conferences, seminars and meetings. Supervised company events, trade shows and executive meetings: managed logistics, created marketing plans for attendees and exhibitors, developed sponsorship opportunities, generated leads and analyze results.
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Market Development SpecialistAvtec Inc. Jun 2015 - May 2016Lexington, S.C., Us-Use consultative prospecting skills to identify and deliver high-quality B2B leads to sales team -Create outbound calling and/or marketing lists from inactive and/or cold accounts using tools such as DiscoverOrg, LinkedIn, internal databases, etc. -Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.-Proactively reach out to prospects and uncover new sales leads through phone and email prospecting -Ensure leads are validated with key information using business intelligence tools such as Data.com, DiscoverOrg, internal databases, etc. -Qualify leads with the goal of determining if the prospect fits the buying criteria (Budget, Authority, Needs, Pain, Timeline) -Work closely with account executives to ensure a smooth transition of information and feedback from qualified leads -Learn and maintain skills in the Sandler Selling Principles by attending and participating in regular training-Manage, track, and report all activities and account progress in Salesforce.com -Consistently meet our 24 hour service level agreement for responding to inbound customer inquiries -Meet and exceed individual daily, weekly, monthly, quarterly, and annual quantitative and qualitative goals -Provide continuous feedback to marketing on quality of leads using Salesforce.com -Bridged the gap between marketing and sales to build functional automation programs within marketing automation and CRM systems (Pardot and Salesforce.com).
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Marketing Communications SpecialistAvtec Inc. Jul 2013 - May 2015Lexington, S.C., Us• Coordinates execution of email broadcast campaigns, marketing tradeshows and events, outbound calls, media advertisements, field promotions, customer communications, and other marketing plans• Manage annual conferences, seminars and meetings. Supervise every detail of company events, trade shows and executive meetings: managed logistics, created marketing plans for attendees and exhibitors, developed sponsorship opportunities, generated leads and analyze results.• Evaluated results of marketing campaigns through financial measurements of costs-per-lead and calculation of customer conversions, using Salesforce.com and Pardot.• Defined and managed critical timelines, identified deviations and suggested potential solutions in a timely manner; ability to think on the fly and outside of the box to resolve unforeseen issues or conflicts.• Bridged the gap between marketing and sales to build functional automation programs within marketing automation and CRM systems.• Collaborate with key stakeholders and oversee implementation of automated marketing campaigns and programs that align with business goals.• Conceptualize, create, and deliver engaging, persuasive, and professionally written content for internal and external campaigns, presentations, sales/marketing collateral, trade show materials, campaign content, etc., and all other media formats • Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.
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Marketing CoordinatorSensor Electronic Technology, Inc Sep 2011 - Jun 2013Columbia, South Carolina, Us- Coordinated execution of email broadcast campaigns, marketing tradeshows and events, outbound calls, digital marketing,lead generation,media advertisements, field promotions, customer communications, and other marketing plans- Coordinated all tradeshow campaigns-Created and executed digital marketing and inbound efforts. Including SEO,SEM (Google AdWords), website, digital ads, and online content.- Manages digital marketing campaigns and published content on social networking websites.- Prepared pre-campaign and pre-event strategy and information packet.- Created marketing communication programs: graphics, company or product fact sheets, booth design, or other promotional product and giveaways.- Developed various marketing materials such as brochures, application notes, product descriptions, standardized sales scripts, published media articles, case studies, whitepapers, proposals, presentations and newsletters - Represented the company in different branding activities – Corporate events, trade shows, marketing conferences, and industrial meetings.- Analyzes the results and ROI of company inbound and marketing campaigns - Assisted the marketing director coordinating and integrating various marketing and communication activities -
Administrative And Accounts PayableSensor Electronic Technology, Inc Aug 2010 - Aug 2011Columbia, South Carolina, Us- Responsibilities include all clerical needs of the company and clients. - Represented companies in different trade shows, conferences, and industrial meetings.- Coordinate a busy travel calendar that includes vast amount of international travel, ensuring all events are successfully executed.- A/P duties: monitor payments and expenditures, resolve invoice discrepancies, process credit memos, perform month end account analysis, reconciled bank accounts, monitored commercial credit cards, provided general support to the Accounting Department- Performed Marketing tasks on project basis, while learning and understanding the product: tag lines, tradeshow booth design, promotional giveaway design
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Opening ManagerBlush Apr 2008 - Aug 2008I was hired as the Manager of a high-end cosmetics boutique. I was highly involved in every major decision in designing, product line choices and the positioning this company in our marketplace. I was given one month to open the doors of Blush and show our customers proper representation of our image and merchandising of our inventory. I was successful in completing my directives for the store opening. - Met and surpassed weekly sales goals and minimum sales budget.- Researched market and products; placed all opening orders; developed relationships with distributors.- Introduced point of sales system; merchandized store; hired employees; developed work schedule.- Developed and maintained client relationships; created and instituted customer loyalty incentive programs.
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Event MarketerFirst Federal Financial Services Jan 2008 - May 2008I was in charge of hosting events throughout the greater Columbia metropolitan area to garner potential clientele leads and create company awareness. We focused on military financial planning as a non-profit service. - Events were very successful and met our company’s weekly new lead generation quota.- High levels of customer interaction- Developed sales pitch and customer relations tactics
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Head Sales AssociateBeaufort Clothing Company Apr 2004 - Jan 2008
Kerry Gibson Skills
Marketing Communications
Marketing
Advertising
Lead Generation
Trade Shows
Business Development
Sales
Microsoft Office
Crm
Marketing Strategy
Strategy
Social Media Marketing
Salesforce.com
Customer Service
Email Marketing
Team Leadership
Event Planning
Product Marketing
Sales Management
Social Networking
Account Management
Online Marketing
Market Planning
Public Speaking
Brand Management
Online Advertising
Social Media
Analysis
Market Research
Customer Relationship Management
New Business Development
Microsoft Excel
Training
Strategic Marketing
Marketing Operations
Kerry Gibson Education Details
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University Of South Carolina Darla Moore School Of BusinessMarketing And Management -
Stanford UniversityMy Role: Business Mentor
Frequently Asked Questions about Kerry Gibson
What company does Kerry Gibson work for?
Kerry Gibson works for Amarok Security
What is Kerry Gibson's role at the current company?
Kerry Gibson's current role is AMAROK Security.
What is Kerry Gibson's email address?
Kerry Gibson's email address is kg****@****dog.com
What is Kerry Gibson's direct phone number?
Kerry Gibson's direct phone number is +180335*****
What schools did Kerry Gibson attend?
Kerry Gibson attended University Of South Carolina Darla Moore School Of Business, Stanford University.
What are some of Kerry Gibson's interests?
Kerry Gibson has interest in Working Out, Networking, Traveling, Golf, Usc Athletics.
What skills is Kerry Gibson known for?
Kerry Gibson has skills like Marketing Communications, Marketing, Advertising, Lead Generation, Trade Shows, Business Development, Sales, Microsoft Office, Crm, Marketing Strategy, Strategy, Social Media Marketing.
Who are Kerry Gibson's colleagues?
Kerry Gibson's colleagues are Shara Turley, Bryon Candiano, Catalina Lopez, Anthony Morley, Marcelle Owens, Eric Holt, Rebecca "becky" Crow.
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