To develop, manage and execute the digital marketing strategy, including SEO and email.Grow web traffic and enable digital growth.Administrate the maintenance of the website banners, navigation and sign-up forms.Development of brand awareness and online reputation.Utilize strong analytical ability to evaluate customer experience across channels, and to action improvements and solutions.To identify new markets, channels and strategies for online growth.

Full service digital growth marketing & strategy.Strategic growth planning for start-up to multi-national online business across all verticals.

To develop, manage and execute the digital marketing strategy, including SEO, email, social media and display advertising campaigns.Grow web traffic.Manage our social media platforms and team, which include Instagram, Facebook, with a combined reach of 15 000 followers.Administrate the creation and publishing of relevant, high-quality content based on a planned, regular publishing schedule, that builds meaningful connections and encourages community members to take action.Development of brand awareness and online reputation.Utilize strong analytical ability to evaluate customer experience across channels, and to action improvements and solutions.Develop and monitor ad campaigns and budget.Manage relationships with online marketplaces through the use of Mirakl Connect.

• Manage and optimise digital and social media efforts.• Devising strategies to drive traffic to the website to increase orders.• Developing and managing digital marketing campaigns• Utilising a range of techniques including paid search, SEO and PPC.• Producing expenditure updates for digital and social media initiatives.• Responsible for implementing email marketing strategy and execution including database management and post campaign reporting and analysis.​• Measure and report performance of all digital marketing campaigns.• Writing content for the website related to pregnancy and motherhood.• Preparing offers for partners to be made live on the website.• Briefing the design team for all campaigns (online and offline).• Assisting with Customer Service standards.

• Responsible for the customer-facing merchandise experience on the website, ensuring the best products are placed in the best positions for the optimal commercial customer experience.• Using web reporting tools to analyze the performance of the site and pages to make recommendations for merchandising improvements. • Week to week merchandising for changing elements across the site. • Ensuring marketing promotions are correctly set up and tested. • General maintenance of the website to ensure products are priced correctly, product placements are managed to ensure low stock and out of stock items are suppressed or removed. • Ensuring images are up-to-date and quality controlled. • Analysis of online sales trends, ensuring online inventory accuracy, increasing brand awareness and liaising with the marketing department.

To manage the online marketing, merchandising & acquisition aspects of internet initiatives and related online traffic generation activities.Responsible for the managing and execution of promotional & marketing materials onsite (Banners, Newsletter Landing Pages).Onsite marketing & promotions:• Support marketing team in creating promotions and consumer activities• Liaise with design team on completion of communication materials, including offer pages, house banners and others• Manage the execution of onsite activities like house banners• Ensure homepage offers are up to date• Ensure quality offers are included in all communications• Monitor marketing execution output and acquisitions from marketing activities • Ensure successful completion of communication materials including: -EDMs: internal and external -Landing Pages: onsite and co-branded• Social media management: -Develop a positive brand image -Engage with audience and keep relationships with customers alive -Liaise with customer support for product specific • Participate in corporate and consumer events (ex: Gitex)• Conduct on-going ROI analysis of programs and introduce improvements to achieve goals. • Monitor campaigns and online marketing programs to Track and measure monthly targets - Revenue, Conversion, listings, biddings, Traffic and other KPI's. • Ensure effective creative development and execution to optimize results. • Meet & coordinate regularly with support department teams to liaise between departments ensure the streamline of necessary information. • Distribute reports to the marketing team on all online activities on regular basis

E-commerce group buying company where customers are rewarded with product discountsfor limited periods of time. I was reporting directly to the Head of Marketing.Key responsibilities: • Daily reconciliation and logistics reports • Setting up processes for the customer support team • Engage with customers through Facebook pages, community groups and Twitter• CMS management• Revenue reporting• Handling escalated customer and client issues

* Ensuring an excellent customer experience at all times by adhering to the principles of Net Promoter Score * Meeting daily sales targets * Dealing with enquiries and complaints at first point of contact * Ensuring weekly tasks in the management support diary are completed and compliant * Serving customers over the counter * Processing payments * Doing monthly cash checks * Dealing with Power of Attorney registrations * Dealing with Bereaved casesKey responsibilitiesDuring this period I have successfully run the Edinburgh University branch for 2 days every week as well as running the Edinburgh North Bank Street branch for 3 months while there was no manager present. All management duties were undertaken during this period as well as ensuring all statutory staff training, management support diary and complaints were completed in time and in line with compliance guidelines. I was invited to go to view the new integrated counter system that is going to be implemented in all Lloyds Banking Group branches by December 2010. This involved giving feedback regarding the design features, DSE and DDA compliance and well as day to day functionality. I worked in the first integrated Scottish branch on the Royal Mile in Edinburgh from opening in January 2010 until April 2010 when I was moved back to the Edinburgh University branch where I currently run the branch for 2 days each week.

* Providing customers with financial advice * Promoting and selling bank accounts, savings accounts, loans, credit cards and home insurance * Working towards sales targets * Complying with Financial Services Authority (FSA) regulations * Complying with Government Anti Money Laundering (AML) regulations * Providing lead generation training to Customer Advisors * Outbound calling

* Ensuring an excellent customer experience at all times by adhering to the principles of Perfect Visit/Mystery shop * Meeting daily sales targets * Processing payments * Dealing with enquiries

* Responsible for the merchandising of 7 stores across the Port Elizabeth and Garden Route area * Developing and training store managers and store associates * Stock management between stores * Launching of promotions, sales and seasons eg. summer/winter * General store operations * New store openings * Revamped store openings * Store admin/audit checklists * Presenting workshops on basic merchandising standards and window dressing * Redworld point of sale training – active retail system

* Merchandising departments, window dressing, displays and general housekeeping and hanger disciplines * Maintaining visual standards and visual equipment * Presenting training workshops to other stores with area managerKey achievementsI was involved in the opening of the first new concept store in my area as well as 2 revamped store openings. I managed a R12 million turnover store from October 2004 – January 2005 while the store manager was on holiday.

* Admin and point of sale * Banking, petty cash, casual wages, bad debt and account queries * New account opening * Assisting customer face to face and over the phone