Kerry Mcleod

Kerry Mcleod Email and Phone Number

Marketing, Brand, eCommerce, & Customer Experience Leader @ Everest Advisors
Kerry Mcleod's Location
Atlanta, Georgia, United States, United States
Kerry Mcleod's Contact Details
About Kerry Mcleod

As an Omnichannel Transformation Leader, I am obsessed with driving superior customer experiences across the digital landscape. Focusing on brand building and connecting directly with consumers drives tangible growth for the companies I serve.My professional journey spans a diverse range of companies, from Fortune 500 entities to PE backed start-ups, in industries such as media, healthcare, and consumer brands. This breadth of experience, combined with my unique blend of traditional and digital marketing skills in DTC and B2B environments, has prepared me to excel in today's business climate, where brands must be agile and present when consumers are ready to buy.Over the past decade, I've worked exclusively with growth-oriented consumer brands, helping them expand their digital footprint on their e-commerce sites, allowing them to authentically tell their brand story, build trust, showcase their products, drive sales, and, ultimately, create happy loyalists. My strategic approach drove double-digit e-commerce growth for these brands, a testament to the power of brand building, effective digital marketing, and superior customer experiences.

Kerry Mcleod's Current Company Details
Everest Advisors

Everest Advisors

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Marketing, Brand, eCommerce, & Customer Experience Leader
Website:
everestadvisorsllc.com
Employees:
10
Kerry Mcleod Work Experience Details
  • Everest Advisors
    Everest Advisors
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  • Cartstars
    Founding Member
    Cartstars Jan 2024 - Present
    San Carlos, California, Us
    CartStars is a think tank home to the world's most recognized leaders in eCommerce and retail. These leaders collaborate with peers to foster collective growth through shared knowledge and insights.
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  • Barco Uniforms Inc.
    Chief Digital Marketing Officer
    Barco Uniforms Inc. 2021 - 2024
    Los Angeles, Ca, Us
    Spearheaded a strategic shift transforming the Medical Apparel division from a traditional wholesale-only model to a modern, consumer-first culture. Oversaw the launch of a DTC platform, creating a new revenue stream and fostering deeper consumer loyalty. Brands included Grey's Anatomy and Skechers scrubs. In parallel, restructured the corporate marketing division, revitalized brand identity, optimized budgets, and doubled digital assets to fuel high-impact initiatives to strengthen B2B retail relationships and elevate consumer engagement. Held P&L responsibilities for Corporate and Digital Marketing.
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  • Delta Apparel, Inc.
    Vice President Of Digital Marketing
    Delta Apparel, Inc. 2014 - 2021
    Duluth, Ga, Us
    Led the eCommerce division for a diverse portfolio of lifestyle brands—Salt Life, Junk Food Clothing, Soffe Activewear, and Coast Apparel—across B2B and DTC channels, driving consistent double-digit revenue growth (2014–2020), delivering the highest operating margins across all distribution channels. Built and managed a hybrid team of in-house talent and external partners, implementing a “brand central” strategy to enhance customer experiences and create a long-term growth roadmap. Leveraged data-driven insights to refine SEO, social media, paid media, email, and affiliate marketing efforts, ensuring sustained profitability and growth.
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  • Idisciple Holdings Inc
    Head Of Marketing
    Idisciple Holdings Inc 2013 - 2014
    Recruited to help launch iDisciple.org, an innovative digital app akin to iTunes, across 300+ Family Christian retail stores and online platforms. Developed compelling brand guidelines and messaging, ensuring a seamless experience across all channels. Drove user acquisition and retention through data-driven strategies, boosting subscriptions and deepening customer engagement.
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  • Nickell Physician & Pharmacy Services
    Marketing Director
    Nickell Physician & Pharmacy Services 2006 - 2012
    Led initiatives to position the brand as a trusted partner in personalized healthcare, crafting campaigns to engage providers and patients while emphasizing quality and tailored solutions. Combined regulatory compliance with innovative strategies to enhance brand recognition, drive sales growth, and solidify leadership in the compounding pharmacy industry.
  • Mcleod Method
    Marketing Consultant
    Mcleod Method 2001 - 2006
    Provided strategic and executable consulting services to companies in various industries, including small and medium-sized businesses, start-ups, and Fortune 500 entities acting as an extension to their marketing team or providing services on a project-by-project basis.Selected List of Clients:• Northern Pharmacy & Medical Equipment• Black Book Car Valuation (Division of Hearst Business Media)• American Idol The Magazine• Yale Residential Locks (Division of ASSA ABLOY) • Holistic Manufacturing Consultants
  • Mcgraw Hill
    Director Of Database Marketing
    Mcgraw Hill 1998 - 2001
    New York, Ny, Us
    Oversaw the launch of a 15-person Inside Sales team for the SRA Education Division, creating a cost-effective channel to support the external sales team. Leveraged targeted customer segmentation and focused on high-value customers, exceeding first-year sales goals by 40% and second-year by 140% while reducing marketing spend by 15%.
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  • Cox Enterprises
    Marketing And Sales
    Cox Enterprises 1988 - 1998
    Atlanta, Georgia, Us
    Worked in a number of sales and marketing positions over the course of 10 years in various subsidiaries of Cox Enterprises, Inc.Held key positions in the following subsidiaries: Atlanta Journal-Constitution, Find It 511 (a joint venture between Cox Enterprises and BellSouth Corporation), and Optical Data Corporation an educational arm selling technology products to the K-12 school market.
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Kerry Mcleod Skills

Direct Marketing E Commerce Marketing Strategy Social Media Marketing Online Advertising Public Relations Email Marketing Marketing Communications Social Networking Marketing Strategy Strategic Partnerships Integrated Marketing Market Research Trade Shows Publishing Competitive Analysis Web Design Mobile Applications

Kerry Mcleod Education Details

  • The University Of Texas At Austin
    The University Of Texas At Austin
    Minor In Economics

Frequently Asked Questions about Kerry Mcleod

What company does Kerry Mcleod work for?

Kerry Mcleod works for Everest Advisors

What is Kerry Mcleod's role at the current company?

Kerry Mcleod's current role is Marketing, Brand, eCommerce, & Customer Experience Leader.

What is Kerry Mcleod's email address?

Kerry Mcleod's email address is ke****@****rel.com

What is Kerry Mcleod's direct phone number?

Kerry Mcleod's direct phone number is +177053*****

What schools did Kerry Mcleod attend?

Kerry Mcleod attended The University Of Texas At Austin.

What are some of Kerry Mcleod's interests?

Kerry Mcleod has interest in Hot Yoga, Passion For Studying Healthy Food Brands, Netflix Marathons.

What skills is Kerry Mcleod known for?

Kerry Mcleod has skills like Direct Marketing, E Commerce, Marketing, Strategy, Social Media Marketing, Online Advertising, Public Relations, Email Marketing, Marketing Communications, Social Networking, Marketing Strategy, Strategic Partnerships.

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