Product owner for a number of large change projects.Driving scale and efficiency within the department.

Senior marketing specialist in financial services.

Associate Director, Marketing – DC Pensions• Developed a new member engagement programme encouraging employees to make decisions leading to a better outcome in retirement. Created engaging communications focused on pensions, retirement & financial wellness. Distributed using a new eCRM system (Marketo).• Launched financial wellness to clients & members.• Manage wider member communications including regulatory updates, core product literature, campaign material, website & secure site evergreen and campaign content.• Customer journey mapping for key moments of truth – enrolment, approaching retirement, leaving.• Part of the GDPR project team collecting active marketing consent for the personal investing business with significant success. • Working with the Insights team on member research to understand how communications are influencing brand awareness and decisions around retirement.• Working with the Data team on segmentation & profiling the member base.Associate Director, Marketing – Personal Investing• Leading on the development of the pension & retirement marketing strategy to customers focused on SIPP consolidation and drawdown.• Created a new wealth prospecting strategy based around events.Associate Director, Marketing Planning• Writing & briefing strategic marketing agencies to develop campaigns for ISA, SIPP and drawdown. The ISA campaign was omni-channel and included significant above the line, digital and direct marketing spend.

• Responsible for writing the 2015/16 strategic marketing plans in line with this years business objectives to support sales of the key product lines – annuities, retirement advice, equity release and care funding. Moving to a test and learn approach with lead generation and enquiry management communications.• Developed the detailed end-to-end customer journey from lead generation through to enquiry management and the retention programme for a new retirement advice service. • Launched this new service to consumers, delivering the marketing communications within tight timescales. • Created a new contact management strategy for equity release, retirement advice and the annuity comparison service – writing the business case to secure IT project resource ensuring as much as possible is automated through the CRM system.• Undertaking customer research, competitor analysis and reviewing MI. Combining these with product development information to create customer focused propositions.• Developing a plan to support the business development team with partner engagement activity covering brand awareness, a warm contact strategy and lead generation activity.

Setting up B2B affinity partnerships for Bacs Payment Schemes Ltd to raise awareness of the Current Account Switching Service for businesses. Providing creative and content to partners across media including:- Inserts & posters- Online ads and ecomms- Website content- Inclusion in newsletters and magazines- Event support, e.g. leaflets, programme content

Contracted to manage and produce online and offline customer communications throughout complex project to migrate 3 million credit/store cards from Santander to NewDay, including: Debenhams, House of Fraser, Laura Ashley and the Arcadia Group.

Governance and Communications Manager, responsible for the delivery of policy and communications documents for BP’s global behavioural change strategy for Digital Security, working on behalf of DMW Group, one of the UK’s leading IT consultancies.• Defined requirements and worked with internal and external stakeholders on the creative development of digital security awareness communications, maintaining brand integrity.• Developed and implemented targeted communication plans and key performance indicators to measure compliance, throughout the roll out.• Designed and developed training materials for global security conferences and e-Learning modules.

• Led strategic development of Summit, refreshed the brand, introduced digital services and social media marketing.• Held budgetary control and P&L responsibility, oversaw management of key accounts and personally led high value contracts, such as AXA PPP healthcare.

Led project to develop Lloyds TSB and Bank of Scotland current account and mortgage products.

Managed dynamic, high-energy team of 6 providing direct and digital marketing services across 10 Blue Chip clients and made significant contribution to the growth of award-winning Agency.• Successfully managed portfolio of contracts worth over £3 million.• Negotiated and managed key contracts with Standard Life, Standard Life Healthcare, Royal Mail, The Post Office, Parcelforce and Central and NW London NHS Foundation Trust.

Lloyds TSB• Transactional Banking – developing the marketing strategy for Current Accounts and Added Value Accounts• Internet Banking – involved in a data maximisation project and communications strategy planning• Group Marketing – coordinating the Marketing Effectiveness, Segmentation, Direct Marketing Practitioners Forum, Budget Optimisation and Evaluation Framework projects

HSBC Bank Australia• Working closely with the media, ATL and ethnic agencies to write and present an integrated strategic approach on acquisition campaigns for Commercial Banking, Credit Cards, Mortgages & Private banking• Producing an online campaign for the launch of Premier banking including banners, minisite, mobilesite, TVC’s and eDM