Kerry Mora Email & Phone Number

Adelaide, Sa, Au

Adelaide, Australia

I founded Mora. Marketing + Creative in 2011 offering strategic marketing services, brand development, design, digital and advertising.https://www.moramarketingandcreative.com.au

Leading the delivery of marketing and communications for UniSA's strategic priorities as outlined in UniSA's Enterprise25; including the Scale and Focus Institute and Centre Strategy, the new project-based research degrees model the 'Enterprise PhD' and Images of Research and Teaching.

Adelaide

Responsible for managing marketing and communications for UniSA specifically across STEM and Space, including the development of integrated student recruitment campaigns in the domestic market, event management, publications, sponsorships, community engagement and a team of marketing professionals. In this role I sat on committees and state working groups that include SAGE, Inspiring SA and National Science Week.

Responsible for driving the digital marketing strategy for the University including the development of integrated student recruitment campaigns in national and international markets, social media initiatives, community management and growth of the digital market share.

In this role I was responsible for the overarching management of communications to 34,000 current UniSA students and a team of marketing and communications professionals. This role was linked to the primary business objective of raising retention through the provision and promotion of student support services and the development of community on campus.

In the role of Digital Marketing Manager I was responsible for defining the online marketing strategy, enhancing guests online experience and increasing online sales revenue. A key focus of this role involved project managing the development of the consumer facing website and trade extranet through end-to-end project management.

An exciting and dynamic role, as the Online and Direct Marketing Manager I managed the online and direct marketing strategy across all rail holiday products including The Ghan, The Indian Pacific, The Overland and The Southern Spirit.

In this role I was fortunate to contribute to the market presence of Australian icons; The Ghan, The Indian Pacific and The Overland.

Pearshaped Creative was a boutique agency in which I developed marketing communications materials for McGees Property, Solitaire Automotive (and their products, Audi, Jaguar, Bentley, Volkswagen and Lamborghini), Integrated Vision, Kitchen Scene and Star Fries. Web development and innovative e-communication were a key focus at that creative agency.

At Orbit Design Group I was fortunate to work on a fantastic array of major South Australian arts industry campaigns. In this role I was particularly delighted to be a part of The Adelaide Fringe Festival 2002; where I helped develop the official marketing communication material including its main guidebook, advertising and environmental signage. Other key projects included Windmill Performing Arts, ASQ (Australian String Quartet), Flight of Ideas, Women’s and Children’s Hospital, and Building Positive Rural Futures.

Master Of Business Administration - Mba, Marketing, Economics, Accounting, Leadership

Activities and Societies: Adelaide MBA Alumni Association (MBAAA)

Master Of Business Administration - Mba, Strategic Marketing And European Business

University of Adelaide awarded Grant to study at ESCP Europe, Paris

Bachelor Of Arts - Ba, Fine Arts And Archaeology

Bachelor Of Arts - Ba, Majors - Anthropology And Politics