Kerry R. Email & Phone Number

I have almost 15 years of experience in communications and content marketing, and have specialised in B2B for the past decade.A strategic and long-term thinker, my skills include account management, content planning, copywriting, editing, media relations and project management. Drawing on my freelance writing and PR experience, I have a knack for finding compelling narratives in research data and customer interviews and turning dry, technical information into human stories. I am passionate about the power of high-quality editorial-led campaigns to demonstrate thought leadership, increase share of voice, change opinions and ultimately achieve communications objectives. Currently, I work as a Senior Account Manager at Karis Copp Media, where I create content and handle media relations for several print industry clients. Before this, I spent a decade in communications agencies before becoming a freelance copywriter and communications consultant, conceptualising, editing and steering B2B content projects that ranged from feature articles, case studies, white papers and guides to customer magazines. My time as a freelancer also allowed me to take a career break for a family secondment to the USA.During my time at AD Communications, I played an important role in establishing the agency’s owned media proposition and ensuring the profitable delivery and growth of a regular customer magazine for a global technology brand. Prior to this, I was the account manager for a pan-European technology PR account. Over the years, I have also worked on internal communications, developed scripts for product launch events, edited corporate newsletters, publicised book launches, written speeches for senior academics, supported clients’ first steps into social media and even been the face of a client’s diet programme.I have worked on campaigns targeting local, regional and global audiences, and my experience spans a range of market sectors, including commercial and wide-format print technology, signage, interiors, packaging, food manufacturing, property consultancy, fleet management, private equity, education, academia, trade shows, consumer exhibitions, marketing, research, charity, and wellness.I have a BA degree in Industrial Psychology and Sociology and certificates in Copywriting, Online Copywriting, and Content Marketing.