Kerry Pobre Email & Phone Number

Auckland, New Zealand

Auckland, New Zealand

• supports the FSNI Business Manager in implementing, communicating and coordinating sales strategies to achieve key commercial goals
• provide support in trade promotions, claim queries, merchandising, shelf management, etc to effectively build and maintain customer relationship
• responsible for FSNI VMI for both ambient and frozen (back-up buyer for FSSI)
• aligns promotional calendars and ensures pricing implementation for FSNI banners (PSNI, NWNI, 4SQ) using Foodstuffs Portal, Sales IM, Company's Sales Forecast and MS AX
• builds NPD Trackers, Sales Trackers, Field Reports (i.e distribution, store and product ranking, topline reports), Sales Trade Presenters pulling data from IRI databases, Retail Edge and MS AX

Auckland, New Zealand

• Merchandiser Management, with Sales Data Analysis and CRM administration
• handled the team of at least 50 merchandisers from recruitment, payroll and development; planned and executed merchandiser territory and store coverage changes to optimise sales performance and financial KPIs;
• managed 4 Auckland PaKNSaves, including Albany and Royal Oak for grocery, chilled and frozen
• involved in building NPD Trackers, Field Reports (i.e distribution, ranking, topline reports), Sales Trade Presenters pulling data from IRI databases, Retail Edge and MS AX
• responsible for the upkeep and configuration of Insightful Mobi Sales IM

Auckland, New Zealand

• Builds and manages strong relationships with Foodstuffs and Woolworths accounts in the Upper North Shore to Kaitaia, to grow the company’s grocery, chilled and frozen portfolio in the area
• Ensures promotional activities are run properly, with appropriate off location and in-store displays
• Hires and manages 5 merchandisers to support accounts on stocking, display builds and implementing planograms

Auckland, New Zealand

- Delivered a marketing communications strategy for Ecopack’s compostable bin liner product range, focused on supermarkets, based on consumer analysis- Used Nielsen Answers (AC Nielsen Scantrack) to identify trends and sales performance of the category in NZ supermarkets- Conducted 12 in-depth customer interviews and 8 store checks to understand the bin.

Region II - Cagayan Valley, Philippines

- Oversaw the entire 4.3M monthly business operations from sales and marketing to warehousing and logistics- Liaison and representative of Kimberlin Enterprises with partner companies (Universal Robina Corporation, Century Pacific Food Inc, Splash Corporation)- Aligned the company’s objectives and implementation strategies with partner companies’ annual.

Region II - Cagayan Valley, Philippines

- Accountable for the business unit’s sales, inventory, trade returns and day to day operations- Managed 5 categories with ~250 SKUs- Assigned sales target and monitor KPIs to 3 field supervisors and 22 sales representatives - Prepared relevant information for the sales team to properly communicate new product launches, marketing activities, price and.

Region II - Cagayan Valley, Philippines

- Was responsible for placement, distribution and collection of accounts receivables in the area, with more than 100 accounts (area: 55km2; population 153,000) for RTD coffee and tea, instant coffee, powdered milk and noodles- Ensured in-store merchandising and sales promotions were run accordingly- Managed van inventory- Opened new accounts

Region II - Cagayan Valley, Philippines

Region II - Cagayan Valley, Philippines

Master'S Degree, Master Of Marketing, 7.88

Activities and Societies: Student Ambassador, Student Mentor for BUSMGT 711 Business Analytics, Strategic Management, Finance, Economics.

Bachelor Of Science - Bs, Management Information Systems

Activities and Societies: Designed and created a prototype for automating performance evaluation for Hewlett-Packard, Philippines using C#.