Kerry Robb Email & Phone Number

United States

I'm currently consulting with a select group of CPG brands and producers to provide valuable packaging art direction & marketing strategy to help them position their brands for success.

Fullerton, Ca, Us

• Managed brands under the NestFresh banner, including New Barn Organics• Executed shopper marketing programs (demos, coupon & digital shopper programs, etc)• Managed content production on behalf of consumer brands + Division brand• Created, sourced & distributed digital assets across owned media channels• Developed strategic consumer communications & other brand-level programs• Crafted & distributed B2B messaging to support wholesale / private label business• Project management for product development & packaging design within Branded Division• Implemented the use of Asana & other software to organize private label & branded product development across multi-functional teams Division wide• Co-led Product Pipeline meetings to ensure cross-functional teams deliver against both internal & customer deadlines• Implemented budget tracking & quarterly/annual planning for Marketing department• Managed & organized events for entire Division with team support – including trade shows, corporate events, & consumer shows• Managed Division PR agency to ensure best messaging opportunities across both trade + consumer channels

Rohnert Park, Ca, Us

• Manage consumer outreach programs (social media, website content, newsletter program)• Design all CPG packaging & other graphic assets• Implemented DTC program on Shopify site w/ support from Sales & Marketing teams• Updated brand assets across all physical & digital channels – performed all graphic design across the brand since 2019• Designed collection of brand illustrations for us on packaging, social media, etc.• Participated in product development & innovation across all product lines• Produced & edited video assets for trade shows, social media, and other applications

While I worked as a freelance designer & marketing consultant, I designed and/or sourced fully branded solutions for my clients drawing from a vast knowledge base of graphic production technologies. My graphics background enabled me to craft beautiful & relevant packaging designs and other printed materials, as well as producing content for email, social media, and other digital platforms.I also have a strong writing background, which allowed me to write on-brand copy that aligned with the designs I produced. I worked with contractors on an as-needed basis to outsource rich solutions for my clients, unifying the work under the larger brand “story” to form a cohesive whole. By keeping overhead light, I was able to provide flexible solutions for an array of clients – though my primary area of expertise (and a passion of mine) is within the CPG food industry.My agency/consultant career spanned several years, and during that time I found myself moving from "creative lead" to "project manager". This gave me a degree of multi-dimensional fluency across several creative disciplines, and also provided a good deal of experience managing marketing projects for the brands I was contracted with. Over time I found myself craving to be on the marketer side as I wanted the ability to influence the campaigns I was working on, rather than simply executing the thinking of the marketers I was working closely with to develop their content & messaging plans.

• Updated brand logo & other assets for retail-ready line of products• Designed CPG packaging, including new Cold Brew Concentrate product• Brand strategy analysis + positioning advising• Updated full line of coffee bean packaging• Designed newsletter templates & email automations

• Contracted with True Story Foods & other Corporate brands under Vero Foods umbrella to develop DTC program under VP's supervision• Designed & distributed animated, video, & photo content across owned brand channels (social media, newsletter)• Produced IG Live segment w/ farmer interview for Crowd Cow to promote brand storytelling to relevant consumer audience• Filmed & produced video for Whole Foods internal team member program (including plant footage, brand manager interview, sales team member presentation)• Managed brand website, working w/ creative & tech teams to ensure best practices were followed• Designed assets for website & other digital applications• Photography of meat products – including packaging shots & lifestyle photography• Created suite of digital product mockups for entire product line

• Blogged about natural foods and health issues, including recipes and ingredient examinations• Attended several trade shows annually, providing coverage of new and exiting products to readers• Interviewed industry leaders to keep my readership updated on latest industry events and exciting product developments• Designed website, including all graphic assets & code management• Implemented & designed newsletter program to inform readership of events, interviews & new website content

• Created marketing materials – copywriting, graphic design, print setup• Designed packaging with support from agency & other creatives• Implemented e-commerce program & website integration• Trade show booth design & event participation• Created full suite of sales materials including brochures, spec sheets & sell sheets• Delivered packaging illustrations & other brand assets• Designed full suite of merch for consumer & trade events