Kerry Sidney Email & Phone Number

Saint Asaph, GB

Conwy, North Wales

• Responsible for the management of the marketing function, event sales & operations, restaurant & farmhouse B&B for Bodnant Welsh Food. Including the management of the marketing, events, restaurant & kitchen teams and.
• Development of offline and online marketing plans and objectives in line with the company & business development strategy
• Development of the events & wedding business unit, target setting, define and manage KPI’s.
• Creation and Marketing & Events departmental budgetary control.
• Implementation and delivery of the marketing activities including monitoring and reviewing performance
• Recruitment, development & management of the marketing, events, restaurant & kitchen teams.

Conwy, North Wales

Home Based

To advise and assist Kowa Optimed Europe in relation to its marketing strategy and plans, promotional programmes and activities and appropriate market analysis.

Wrexham

Overall responsibility for the UK Market Analysis, the development of customer profiling and segmentation, organisation of customer, competitor and market research, management of a marketing information system and the creation, planning and implementation of a customer acquisition programme.

Wrexham

• Responsible for the overall Marketing and Product strategy of the UK business, development, execution and management of the Marketing plan, utilising marketing initiatives to penetrate and grow specific market segments.
• Continuous market share growth year on year from 6% (2004) to 12% (current)
• Sales targets surpassed year on year within targeted customer channels including national multiples and small Independent practices
• Successful introduction of new products annually into U.K, plus received awards for new product introductions, including Optical Product of the Year
• Creation & successful introduction of ‘channel marketing’ throughout the organisation in order to segment and target specific customer channels more effectively & efficiently
• Successful planning and management of large multiple product tender with additional sales of £2m together with the implementation of the marketing and training programme through the sales team to the retail stores

Wrexham

• Responsibilities
• Management of marketing team (3 staff)
• Co-Ordination of Marketing strategy and marketing mix
• Event management
• Creation of marketing collateral
• Management and execution of PR strategy

Diploma Level 5, Leadership And Management

Professional Postgraduate Diploma In Marketing, Marketing

Bachelor Of Arts (B.A.), Applied Social Sciences, 2:1