Kerry Sidney Email & Phone Number

Saint Asaph, Gb

Saint Asaph, Gb

Conwy, North Wales

Responsible for the management of the marketing function, event sales & operations, restaurant & farmhouse B&B for Bodnant Welsh Food. Including the management of the marketing, events, restaurant & kitchen teams and collaboration with functional departmental managers to deliver the marketing & events plan.Main Responsibilities• Development of offline and online marketing plans and objectives in line with the company & business development strategy• Development of the events & wedding business unit, target setting, define and manage KPI’s.• Creation and Marketing & Events departmental budgetary control.• Implementation and delivery of the marketing activities including monitoring and reviewing performance• Recruitment, development & management of the marketing, events, restaurant & kitchen teams.• Reach sales & cost targets set for large events & functions, management of large functions catering for up to 150 guests. • Management of all farmhouse sales and bookings, liaison with third party agencies to improve occupancy levels. • Development & promotion of restaurant and function menus & bar products, working with head chef & suppliers.• Management of external consultants, contractors, temporary staff, design agencies, web developers and copy writers.Achievements• Continuous growth in visitor numbers, welcoming over 260,000 visitors pa from various markets – including local, tourism (national and international), corporate and hospitality.• Development of functions within the centre to increase sales by 55%.• Creation & development of online shop, offering local, national delivery service. Achieving over £50k sales within first12 months. • Development of farmhouse occupancy and sales rates, with 94% increase in sales YTD 2018.• Continuous growth of social media engagement through various social media channels. • Continuous growth of wedding sales, managing events to concept to fruition resulting in additional £250k pa.

Conwy, North Wales

Home Based

To advise and assist Kowa Optimed Europe in relation to its marketing strategy and plans, promotional programmes and activities and appropriate market analysis.

Wrexham

Overall responsibility for the UK Market Analysis, the development of customer profiling and segmentation, organisation of customer, competitor and market research, management of a marketing information system and the creation, planning and implementation of a customer acquisition programme.

Wrexham

Responsible for the overall Marketing and Product strategy of the UK business, development, execution and management of the Marketing plan, utilising marketing initiatives to penetrate and grow specific market segments within the ophthalmic industry.Achevements included:•Continuous market share growth year on year from 6% (2004) to 12% (current)•Sales targets surpassed year on year within targeted customer channels including national multiples and small Independent practices•Successful introduction of new products annually into U.K, plus received awards for new product introductions, including Optical Product of the Year•Creation & successful introduction of ‘channel marketing’ throughout the organisation in order to segment and target specific customer channels more effectively & efficiently•Successful planning and management of large multiple product tender with additional sales of £2m together with the implementation of the marketing and training programme through the sales team to the retail stores•Development of online sales & marketing extranet platform with improved integrated approach from the internal commercial teams•Construction and implementation of a marketing information system in order to improve market intelligence and marketing planning•Recruitment & expansion of marketing team in line with strategy development •Redesign of local trade brand identity to improve brand experience to the customer and potential customer•Implementation of performance management systems within the marketing department•Introduction of new corporate identity including product branding issues•Creation and implementation of Customer Satisfaction Index for organisation

Wrexham

Responsibilities•Management of marketing team (3 staff)•Co-Ordination of Marketing strategy and marketing mix•Event management•Creation of marketing collateral •Management and execution of PR strategy•Creation and management of all sales promotionsAchievements•Participation within European team to create European Product Launch strategy•Coordination of Hoya presence at national exhibition event •Re branding of organisation website•Creation of new style of catalogue for organisation•Copywriting for European product marketing literature

Diploma Level 5, Leadership And Management

Professional Postgraduate Diploma In Marketing, Marketing

Bachelor Of Arts (B.A.), Applied Social Sciences, 2:1