Kerry Summers Email & Phone Number

Combine marketing experience and passion for innovation to create and execute innovative strategies that enhance the consumer pecerption, brand reputation and business performance of the GORE-TEX portfolio.Lead a team of 50 international marketers responsible for building consumer perception, brand awareness and business demand for the GORE-TEX Brand and Products. Develop marketing strategies based on data, insights and analysis to balance the brand’s consumer and industry audiences. Implement new programs and strategies to engage new consumer bases, including social and influencer strategy, PR strategy, DEI strategy and inclusion of cause-related marketing, leading to +100% lift in engagement rate YOY for new GORE-TEX Products. Embed a culture of learning and external orientation based on data and analysis from marketing activities, third-party research and trends as well as external training platforms.

Herzogenaurach, Germany

Drive marketing for Reebok across Europe. Create and implement consumer-centric, compelling campaigns and storytelling across all marketing channels. Monitor and measure the effectiveness of initiatives using qualitative and quantitative analysis. Provide strategic management and consultancy for brand architecture, positioning and diversity and inclusion topics. Responsible for market planning and budget management. Directly manage team members based in Germany and The Netherlands.

Greater Boston Area

Established and led a team to drive brand storytelling and eCommerce performance on our digital platforms. Reported to the Global Head of Reebok Marketing. Previously, held various Global Marketing roles of increasing seniority.

Greater New York City Area

Joost was an online video startup started by the founders of Skype and KaZaA. Successfully positioned and launched the service within the tech industry and led consumer marketing and content storytelling efforts.

San Francisco And New York City

Now known as Golin, GH is an international public relations agency owned by the Interpublic Group of Companies. Account lead for some of the company’s top accounts, including Mattel, Visa USA and Coors.

Denver And San Francisco

NTT/Verio is a global web hosting provider and, previously, an internet service provider. Negotiated and managed the sale of the company’s dial-up access business, and transition of its customer base, to Earthlink. Developed and implemented business plan to profitably launch in-building Ethernet solutions.

Greater Denver Area

The Boys & Girls Clubs provide voluntary after-school programs for young people. Created a series of Board-hosted breakfasts to fund the organization’s summer camp. Successfully secured multiple grants and donations to fund after-school sports and education programming.

Ba, History

Mini Mba, Management

Mini Mba, Brand Management

Mini Mba, Marketing

Executive Leadership, Executive Leadership Programme At Oxford Saïd Business School