Kerry Woolard is a Managing Director at Trump Winery at Trump Winery.
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Managing DirectorTrump Winery Aug 2022 - PresentCharlottesville, Va, Us• Develop and execute on company’s business strategy in order to attain goals• Create and implement comprehensive business plans across all business units to achieve cost-effective operations and development activities, driving business and opening new market segments • Delegate responsibilities, supervise the work of company’s executive team and directors, providing guidance and motivation to drive performance • Provide leadership, management, and mentorship to the company leaders, fostering positive Company culture, building moral, and creating an on-going positive work environment and maintaining a productive and professional workforce• Guide General Manager with oversight over Trump Winery properties operations• Oversee strategy for all aspects of business development, compliance, and land use• Develop and oversee all financial and organizational goals • Ensure company policy, compliance, and legal guidelines are adhered to at all times• Act as the public speaker and public relations representative of the company in ways that strengthen its profile• Analyze problematic situations and occurrences and provide solutions to ensure company growth -
General ManagerTrump Winery Aug 2012 - Aug 2022Charlottesville, Va, UsResponsible for overseeing all operations for the 1,300 acre estate including management of nearly one hundred employees, global sales strategy, marketing, brand management, business growth and development, production, projections, portfolio, and compliance. -
ContributorUsa Today 2013 - 2014Mclean, Va, Us -
Event ManagerThomas Jefferson Foundation Feb 2011 - Aug 2012Charlottesville, Va, Us• Establish Event Department financial organization including analysis, budget creation, forecasting, managing labor cost and P&L oversight; exceeding budget revenue by 59%, reducing costs 17%• Execute events ranging from 30-4,000 people for dignitaries, celebrities, authors, donors and the public reinforcing Foundation’s mission and diversifying revenue accounting for 1/3 of Foundation’s positive variance• Develop marketing materials and strategies to build new segments of event rentals, sponsorship, and earned media -
General ManagerKing Family Vineyards Jan 2007 - Feb 2011• Responsible for creation of budget and cash flow to determine capital improvement spending and growth• Direct winery’s operations including sales, marketing, branding, public relations, tasting room, winemaking and events ensuring each department head is reaching goals• Create training and operations manual in order to maintain consistency in winery’s production and daily operations while focusing on customer service; resulting in------ 35% increase in overall sales• Implement sales, tasting, and profitability analysis of products leading to changes in portfolio and increase in profit margins• Design and organize on- and offsite special events for up to two thousand people to promote winery’s brand• Meet clients, handle contracts, ensure all details of event exceed client expectations; tripling annual event sales• Apply social media strategy through Facebook, Twitter, and YouTube leading to greater market visibility • Oversee label redesign leading to better packaging, increase in sales, and stronger brand identity• Website redesign and content updates increasing web traffic, number of pages per visit, and hits per visit• Ensure compliance of all state and federal alcohol, sales, and tax reports• Streamline all accounting operations resulting in 50% reduction of CPA costs
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General ManagerFirst Colony Winery Aug 2001 - Dec 2006General Manager, Dec 2002-Dec 2006• Manage winery’s operations in order to maximize revenue and market share; exceeding sales goals by 62%• Responsible for purchasing of all tasting room merchandise; 5.9% increase in gift sales• Administer grape contracts with local and statewide growers, maximizing quality and minimizing costs• Submit state and federal government reports including licensing and label approval ensuring compliance• Control and track inventory to decreased internal and external shrinkageTasting Room Manager and Special Events Coordinator, Aug 2001-Dec 2002• Schedule, train, hire and general human resource responsibilities for all tasting room staff• Conduct educational and profitable wine tastings and tours; contributing 40% to winery’s sales
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Staff WriterWine Gazette 2001 - 2006• Write compelling articles for trade publication to encourage tourism and wine sales • Perform interviews with wine industry personalities and write informative articles for publication
Kerry Woolard Education Details
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William & MaryChemistry
Frequently Asked Questions about Kerry Woolard
What company does Kerry Woolard work for?
Kerry Woolard works for Trump Winery
What is Kerry Woolard's role at the current company?
Kerry Woolard's current role is Managing Director at Trump Winery.
What schools did Kerry Woolard attend?
Kerry Woolard attended William & Mary.
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