I am a creative and commercial director at Kong Republic, a proudly South African, full-service advertising agency that produces creative and innovative advertising campaigns with international standards. Kong Republic specialises in both traditional and digital mediums of marketing, and has worked with some of the most iconic local and international brands such as Dischem, Adcock Ingram, Best Buy and Ogilvy, but we’ve also partnered with various independent retailers. Kong Republic has branded over 300 pharmacies nationwide, and helped them engage with more than 2.6 million consumers. Unlike traditional advertising agencies, we are unique because we are a fully-integrated company with complete 360° in-house facilities. These include editing booths, separate studios for recording and photography, as well as designing and printing services. This lowers our clients’ advertising costs as we handle every aspect under one roof.Over the years, I personally have gained experience with both traditional and digital advertising across a range of mediums such as print, radio and television and digital media. From humble beginnings working in packaging and product design for brands such as Oh So Heavenly and Labello, I eventually took on more senior roles, partnering with Ogilvy to conceptualise and manage various national 360° campaigns. As a creative director at Ogilvy I also directed TV ads, for which I received national and international acclaim. My work at Ogilvy and my partnership with them has greatly influenced me as a creative director today.I have been active on, and passionate about, social media since 2007. You can find me on any of my social media channels @Kershen Moodley. Join me on social media for a glimpse into my world, and the behind-the-scenes world of advertising.I enjoy speaking at conferences and other public events, to share my knowledge of the retail advertising sphere, and to help businesses optimise their 360° campaign content for better consumer engagement by seamlessly integrating traditional and new digital mediums. If you’re serious about growing your business, connecting with your consumers and increasing revenue without breaking the bank, look no further. I am available 24/7 for business consultations, advertising and branding opportunities, speaking events and other collaborations. Please feel free to email me at kershen.moodley@gmail.com or WhatsApp me at 060 505 7946.