Schloss Fuschl, a Luxury Collection Resort & Spa | Part of Marriott International- Development, production and implementation of all marketing strategies and related projects associated with the property’s short and long-term revenue-, positioning- and marketing objectives as well as overall hotel goals- Management of all internal and external communications through digital presence, third party channels and social media while maintaining brand integrity- Identification of… Show more Schloss Fuschl, a Luxury Collection Resort & Spa | Part of Marriott International- Development, production and implementation of all marketing strategies and related projects associated with the property’s short and long-term revenue-, positioning- and marketing objectives as well as overall hotel goals- Management of all internal and external communications through digital presence, third party channels and social media while maintaining brand integrity- Identification of incremental marketing opportunities like partnerships, third-party sites, etc.- Overseeing execution of all marketing initiatives, projects and collateral production to verify that sales and marketing objectives are achieved and that revenue opportunities are maximized- Responsible for the planning and execution of content creation as well as the briefing to creative agencies ensuring delivery in adherence with brand guidelines and hotel positioning- In charge of overarching Public Relations strategy for the hotel, outlining goals, pitch angles and target segmentDirector of Marketing & Communication / (Pre-) Opening Team Arabella Jagdhof Resort am Fuschlsee, Part of Schloss Fuschl Betriebe GmbH2022 - 2023Director of Marketing & Communication / (Pre-) Opening Team In charge of all marketing, communication and PR related activities including complete rebranding and repositioning of the hotel Show less

- Advice, design, and execution of PR, communication & marketing plans. - Media relations, press templates, and releases, influencer marketing. - Defining company concept, image, and organizational communication. - Driving brand awareness and preference, taking into account customer satisfaction and loyalty. - Definition of the target audience.

- Responsible for PR, communication & marketing activities: growth of AZULIK and all related brands, marketplace relevance, delivering brand promise- Developing, creating and measuring the impact of brand marketing to include: public and media relations, brand voice, content & messaging, advertising, photo- and videography, events, website development, social media- Key point of contact with all stakeholders and BUs to ensure marcom goals are being met - Support new business… Show more - Responsible for PR, communication & marketing activities: growth of AZULIK and all related brands, marketplace relevance, delivering brand promise- Developing, creating and measuring the impact of brand marketing to include: public and media relations, brand voice, content & messaging, advertising, photo- and videography, events, website development, social media- Key point of contact with all stakeholders and BUs to ensure marcom goals are being met - Support new business opportunities, media cooperations, brand initiatives, new products and services- Guidance in developing/nurturing brand partnerships that provide brand equity benefits and enhance the guest experience Show less

In charge of Marketing & BD Germany:-Monitoring of the German and international press for public competitive tenders and business opportunities.-Developing the brand by working with the central PR team and cultivating links with local press and legal directories to improve reputation and rankings accordingly.-Devising internal events and conference attendance to develop/maintain market positions matched to the office strategy.-Advising and providing practical assistance to partners… Show more In charge of Marketing & BD Germany:-Monitoring of the German and international press for public competitive tenders and business opportunities.-Developing the brand by working with the central PR team and cultivating links with local press and legal directories to improve reputation and rankings accordingly.-Devising internal events and conference attendance to develop/maintain market positions matched to the office strategy.-Advising and providing practical assistance to partners in their marketing & business development activities and in promoting the firm’s services and its brand to current and potential clients and the broader market.-Supporting, enthusing and coordinating the German offices and international partners in the management of existing client relationships and the development of new business opportunities.-Identifying campaigns to grow new and existing business.-Managing the German elements of the firm’s marketing information requirements. Show less

-In charge of the firm’s Relationship Management International: contact for international relationships, cooperation with the Country Relationship Partners, organizing International Legal Advisory Groups, strategic support of the international network.-Determination of target markets and -clients, strategic direction of practice and industry groups. -Development and implementation of the Customer-Relationship-Management strategies for top clients and targets, BD- and Marketing plans… Show more -In charge of the firm’s Relationship Management International: contact for international relationships, cooperation with the Country Relationship Partners, organizing International Legal Advisory Groups, strategic support of the international network.-Determination of target markets and -clients, strategic direction of practice and industry groups. -Development and implementation of the Customer-Relationship-Management strategies for top clients and targets, BD- and Marketing plans, internal and external representation of specific groups and related actions. -Drafting of pitches, supervision and management of the pitch process, support of group leaders and partners for further initiatives. Show less

-Implementation of the PR, communications & marketing department: development, introduction, and evaluation of an effective marcom strategy.-Direct firm’s overall marketing and strategic planning programs, as well as external and internal corporate communications.-Supervision and collaboration with outsourced entities as PR, event, and design agencies, in addition to media relations.-Management of corporate identity and branding, handling of marketing tools, and corporate… Show more -Implementation of the PR, communications & marketing department: development, introduction, and evaluation of an effective marcom strategy.-Direct firm’s overall marketing and strategic planning programs, as well as external and internal corporate communications.-Supervision and collaboration with outsourced entities as PR, event, and design agencies, in addition to media relations.-Management of corporate identity and branding, handling of marketing tools, and corporate events.-Strategic alliances with national and international organizations and sponsorships.-Facilitation of client development through marketing and client services programs; client satisfaction surveys, client development activities, and special events.-Development and administration of marketing database which includes client and prospect information, mailing list applications, access to financial reports, etc.-Support of the firm’s involvement in various legal networks including coordinating business development and marketing activities.-Design and plan marketing training seminars for attorneys.-Overseeing firm’s electronic marketing efforts including supervision of webpage design and maintenance.-Supervision of team and take staffing and hiring decisions within marketing department.Article: http://www.marketingjuridico.com.br/Presenca-na-midia/Bragging-rights.cfm Source: Latin Lawyer - The Business Law Resource for Latin America Show less

-Direct communication with the agency’s customers helping the company to improve client satisfaction levels, meeting quality standards, and ensuring that projects are profitable.-Coordination of internal partners, such as operations staff, designers, sales personnel and PR to improve service levels.-Supervision of the customer service team and assuring the department's adequate operation when responding to internal and external requests.Key Accounts: BCD Travel, BCD… Show more -Direct communication with the agency’s customers helping the company to improve client satisfaction levels, meeting quality standards, and ensuring that projects are profitable.-Coordination of internal partners, such as operations staff, designers, sales personnel and PR to improve service levels.-Supervision of the customer service team and assuring the department's adequate operation when responding to internal and external requests.Key Accounts: BCD Travel, BCD Meetings&Incentives, Coca Cola, CV Directo, Diageo, Ferrari, Hoteles Marquis, Mattel, Nextel, Nokia, Piso 51, Sony, Tommy Hilfiger. Show less

-TV commercial and ad campaign consulting based on market research and marketing strategies.-Project management closely collaborating with the clients’ market research and marketing departments.-Primary business contact providing excellent customer service to accounts, as well as represent client needs and goals within the organization to ensure quality.-Responsible for all client communications, conflict resolution, and compliance on client deliverables and revenue.-Review of… Show more -TV commercial and ad campaign consulting based on market research and marketing strategies.-Project management closely collaborating with the clients’ market research and marketing departments.-Primary business contact providing excellent customer service to accounts, as well as represent client needs and goals within the organization to ensure quality.-Responsible for all client communications, conflict resolution, and compliance on client deliverables and revenue.-Review of all major deliverables (i.e. strategic brief, function spec, tech spec, etc.) to ensure quality standards and client expectations are met.-Relationship building with clients to encourage new business opportunities.Key Accounts: Alen, Bristol Myers, Danone, Henkel, Kellogg ́s, PepsiCo, Wal-Mart Show less

-Managing the flow of information between the company and its internal and external publics, as well as promotion of a favorable image to identify the company with the general public.-Responsible for press contacts and press releases, as well as and employee communication.-Elaboration of internal and external magazines with collaboration of the different business units.-Contact with media, clients and suppliers.-Analysis of media- monitoring, sponsorships and donations… Show more -Managing the flow of information between the company and its internal and external publics, as well as promotion of a favorable image to identify the company with the general public.-Responsible for press contacts and press releases, as well as and employee communication.-Elaboration of internal and external magazines with collaboration of the different business units.-Contact with media, clients and suppliers.-Analysis of media- monitoring, sponsorships and donations, corporate events. Show less

-International coordination of ARD’s regional TV stations for the organization of important sports productions abroad;.-Procurement of TV production materials for international sport productions, as well as procurement and exchange of TV images in collaboration with international broadcasters.-Acquisition of transmission rights.-Support of foreign broadcasters for national sports productions.-Sales of TV images with ARD rights to international broadcasters.