Kerstin Maier

Kerstin Maier Email and Phone Number

Head of Product Management Banking @ BNP Paribas Personal Investors
Germany
Kerstin Maier's Location
Greater Munich Metropolitan Area, Germany
About Kerstin Maier

I am an experienced program and project manager with more than 15 years of know-how in the digital field. Through a wide range of different projects, I am used to familiarizing myself quickly with new areas. I often act as an interface between business and IT and therefore I am familiar with agile working methods.

Kerstin Maier's Current Company Details
BNP Paribas Personal Investors

Bnp Paribas Personal Investors

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Head of Product Management Banking
Germany
Employees:
604
Kerstin Maier Work Experience Details
  • Bnp Paribas Personal Investors
    Head Of Product Management Banking
    Bnp Paribas Personal Investors
    Germany
  • Bnp Paribas Personal Investors
    Associate Director
    Bnp Paribas Personal Investors Jul 2016 - Present
    Munich Area, Germany
    - Project Manager for the development of a mobile payment platform (creation of a company-wide mobile payment strategy and implementation)- Strategic responsibility for the topic “Daily Banking” as project owner with a special focus on innovation (“change the bank”)- Technical leadership of a cross-functional project team in an agile environment- Development of the customer journey "Daily Money Management" and setting up the associated backlog- Realignment of the product current account to increase profitability- Development of measures to promote cashless payments- Support the implementation of regulatory issues, such as PSD II- Initiation, control and implementation of cooperations with FinTechs
  • Dab Bank Ag
    Senior Manager Banking
    Dab Bank Ag Aug 2014 - Jun 2016
    - Management of banking related measures for the company-wide migration project "DAB becomes Consorsbank": *Comparison of product portfolios, gap analysis and creation of the migration road map *Conception and implementation of measures to ensure customer-oriented product migration *Development of the customer related communication *Renegotiation or adjustment of all service provider contracts- Management of a cross-divisional project to establish a replacement solution for the free cash supply- Active management of product related revenue and cost parameters
  • Commerz Finanz Gmbh
    Conversion Manager - Direct Business
    Commerz Finanz Gmbh Apr 2014 - Jul 2014
    München
    - Control and optimization of sales processes to increase the profitability of POS customers- Further development of the Commerz Financial Online Banking Portal
  • Unicredit Family Financing Bank
    Leitung Marketing&Analytics
    Unicredit Family Financing Bank Nov 2012 - Mar 2014
    Munich Area, Germany
    - Management of the marketing team with 7 team members in the areas dialogue marketing, online, analytics and market research- Disciplinary and technical management of employees - Planning, management and control of all marketing activities in the area of consumer finance UCFIN offline and online- Responsible for new customer acquisition and management of direct marketing and online activities- Steering of the annual sales planning process and marketing budget- Responsibility for the implementation and quality of the marketing and sales reports / analysis- Ongoing market and competitor research including the derivation of measures- Work closely with internal departments and the HypoVereinsbank on marketing-related topics
  • Unicredit Family Financing Bank S.P.A.
    Online Marketing Spezialist
    Unicredit Family Financing Bank S.P.A. Jun 2007 - Oct 2012
    Munich Area, Germany
    - Development and execution of online marketing concepts for personal loans and creditcards - Responsible for strategic important online cooperations (i.e. check24, etc) - Conceptual design and steering of the development and launch of the product ”SofortKredit Online”- Support the development of the IT infrastructure for the online marketing activities (tracking, reporting, landingpages) and for the online sales process- Continuous monitoring of competitors and deduce strategies or optimization measures for the online sales process- Coordination and optimization of the corresponding back-end processes in cooperation with internal departments- Interface to external agencies and internal departments- In parallel, support for higher-level strategic issues (expansion strategy, new distribution channels)- Project management of a multidisciplinary regulatoric project "Implementing the Consumer Credit Directive"
  • Plan Net Media Gmbh & Co Kg | Serviceplan
    Senior Online Mediaplaner
    Plan Net Media Gmbh & Co Kg | Serviceplan Apr 2004 - May 2007
    Munich Area, Germany
    - Responsible for acquiring new customers: preparation and execution of pitches- Coaching of trainees, junior media planners- Responsibility for strategically important key accounts (e.g. aviation industry, financial services industry)- Acquisition of new business: preparation and execution of pitches

Kerstin Maier Skills

Dialogmarketing E Commerce Erfahrungen In Der Der Unternehmensstrategie Agentursteuerung Unternehmensanalyse Marketingstrategie Marketing Strategy Mediaplanung Projektmanagement Online Marketing Erfahrungen In Der Der Finanzdienstleistungsbranche Projektleitung Produktmanagement Onlinewerbung Sem Digitale Strategie Digitales Marketing

Kerstin Maier Education Details

Frequently Asked Questions about Kerstin Maier

What company does Kerstin Maier work for?

Kerstin Maier works for Bnp Paribas Personal Investors

What is Kerstin Maier's role at the current company?

Kerstin Maier's current role is Head of Product Management Banking.

What schools did Kerstin Maier attend?

Kerstin Maier attended Universität Regensburg / University Of Regensburg.

What skills is Kerstin Maier known for?

Kerstin Maier has skills like Dialogmarketing, E Commerce, Erfahrungen In Der Der, Unternehmensstrategie, Agentursteuerung, Unternehmensanalyse, Marketingstrategie, Marketing Strategy, Mediaplanung, Projektmanagement, Online Marketing, Erfahrungen In Der Der Finanzdienstleistungsbranche.

Who are Kerstin Maier's colleagues?

Kerstin Maier's colleagues are Guillaume Dézèque, Katja Möhring, Isabeau Canlorbe, Klaus Müller, Robert James Nephew, Vania Chernokozheva, Tägus Murawski.

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