Kerstin Marshall Email & Phone Number

Munich, By, De

München, Bayern, Deutschland

- BI Optimisation: Enhancement and advancement of KPI analysis and data infrastructure, with a focus on developing intuitive dashboards to support strategic planning of products and collections - Portfolio management: Product Lifecycle management, inventory management and performance evaluation (sales tracking and analytics)- Content management: Product data enrichment- Webshop Migration from Shopware 5 to 6: Strategic and operational revamp of the MAN online store, with a focus on restructuring its design, functionality, and user experience- Event-based sales activation: Support of D2C on-site sales of MAN merchandising products at the IAA Hannover, fostering customer engagement and promoting new collections- Project lead: Implementation of a PIM system to drive centralization and optimization of product data for improved accuracy, efficiency, and cross-departmental accessibility

München, Bayern, Deutschland

- P&L responsibility for the Automotive, DIY & Tools and Sports categories, consisting of the brands Westt, Markenzeug and Pank, among others- Optimisation of these brands within their categories: Development of strategies for each brand and independent operational implementation of the measures (sales increase, cost optimisation, marketing, promotions)- Preparation of analyses of different sales channels on product level (Amazon,Shopify webshop and other marketplaces (Kaufland, Otto, Zalando) to understand and optimise the commercial success of the brand portfolio- Coordinating with other functions, for example working with the back office to maintain product lists to ensure optimal positioning in search results- Launch of new products: Market/Competitor research for new product development, identification of market opportunities, coordination with various departments (esp. design and supply chain), ensuring the timely launch of new products- Onboarding of newly acquired brands to expand the portfolio

München, Bayern, Deutschland

- Establish, maintain and develop relationships with biggest strategic accounts- Business consulting on growth opportunities based on economic reporting, review of Sales numbers and defined KPI's- Databased Performance Analysis (SQL) and category reporting - Brand Management (Analysis, Reporting)

München, Bayern, Deutschland

- Launch and development of long-term, Prime-focused Selling Partner relationships (Fulfillment by Amazon (FBA), Seller Fulfilled Prime (SFP)) and PAN-EU- Databased performance analysis (SQL) and reporting - Lead management (CRM via Salesforce)- FBA expert & coach for Quickstart Online (www.quickstart-online.de)- Prime Webinar SME- New Hire onboarding and mentoring- Hiring/ Interviewing

München, Bayern, Deutschland

- Identification of partnership opportunities- Development of long-term relationships with high potential Existing Marketplace Selling Partners (D2C): support on strategies, improvement & growth of their overall business with Amazon- Operational support (product listing integration/optimisation, content management)- Databased Performance Analysis- Reporting- Performance-Marketing- Category Project Management

München, Bayern, Deutschland

- Management, control and organisation of all operational and production processes- Planning and control of marketing and sales measures- Monitoring and reporting of relevant KPI's - Procurement: negotiation of prices and conditions- Staff management- Resource planning

München, Bayern, Deutschland

- Coordination, supervision and processing of projects across all departments- Development and management of the departments marketing, e-commerce, e-publishing, media consulting and distribution- Central link to further external service providers in the process of production- Acquisition of new business partners and negotiation of cooperation terms and conditions for the HOME & LIFESTYLE online shop- Project management: re-launch and development of the ipm website and online shop- Setup, expansion and maintenance of the social media presence- Support of day-to-day business and all administrative and organisational tasks

München, Bayern, Deutschland

- Mentoring of programme customers- Calculation, planning, analysis and optimisation of broadcasting time and trailer placements- Air time allocation- Provision and coordination of broadcasting material- Quality control

München, Bayern, Deutschland

- Creation support, analysis and optimisation of online ad campaigns- Creation and negotiation of media plans- Market and competitor analysis- Preparation customer presentation

Ilmenau, Thüringen, Deutschland

Generating and conducting a survey for market opportunities with risks of micro-mechanical systems

Sydney, New South Wales, Australien

- Research, documentation and analysis of ww events concerning genetic engineering- Climate change project team supporting „The Big Switch“ and the parliamentary election in 2007 in direct dialogue- Research, documentation and fundraising

Sydney, New South Wales, Australien

- Design & Development of the Sydney Business Directory- Cold calling- SEM & SEO- Design and creation of flyers & brochures

Heilbronn

Market analysis of optoelectronic devices (Smoke detectors)