Harmonizing strategy and operations for firms to become a CCIO of the future: Competitive-Connected-Intelligent Consumer Organization. Together with fantasic professionals we incorporate Customer Centricity, Data Science & AI and Marketing/Consumer Technology with you to gain and sustain competitive advantage in the industry 5.0.

https://www.deutsche-digitale-beiraete.de/kerstin-clessienne.html

"We need to change the way we deal with MarTech, Customer Experience Marketing, and data-driven solution building. "A few years ago, in a much less mature market, that insight was the birth of MarketingTechLab (https://www.marketingtechlab.de/) and the bold contribution we aimed to make and still strive for every day. After exciting years of intense and successful client projects, evolving MarketingTechMonitor (https://www.marketingtechmonitor.com/) to what it is today, and inventing the MarketingTechSummit, I'm still very proud to be part of our mission.My focus within MarTechLab is consulting and coaching clients through tech-led and data-driven Marketing and Sales change, strictly coming from the customer experience and the radical idea of customer-centricity, high process quality, and in-depth insights — all grounded in knowledge-driven change. I'm passionate about advancing project processes into more efficient and application-effective projects, with no compromises on sustainability and solid fundamentals. Simultaneously, I strive to build strong and diverse teams across core functions in organizations. Doing this, I leverage my agile education, various coaching and change management skills, and successful methodologies like Lego Serious Play, Behavioral Design, and many more.Get in touch with us if you are looking for a strong, hands-on partner for Marketing transformation. We are excited about the prospect of working with you to address our common challenges in this market. I am equally delighted to engage all the great digital market leaders in our Digital CMO Community, which we have been running for years, complemented by in-depth expert formats for facilitating change in Marketing and Sales: https://digitalcmocommunity.de/

As an independent consultant, I have worked with prominent clients, primarily within the Lufthansa Group (Lufthansa, Swiss, Austrian Airlines), in a newly established strategic marketing team encompassing Marketing Steering, Processes, Data, and Technology. During our two-year collaboration, we focused on analyzing and revamping the MarketingTech strategy and architecture. This entailed establishing operational Marketing stacks including MRM and DAM integration, developing insight-driven marketing strategies aligned with new Marketing KPI, implementing Marketing Mix Modeling and Attribution (UMIA), and designing solutions for Marketing Data Science. I also engaged with AXA and several smaller clients as a Strategy, MarTech & Transformation Consultant.Already back in 2018, in close collaboration with Ralf Strauss and the team of Customer Excellence, we initiated the setup of the MarketingTechMonitor.

Joining Exactag, I contributed to crafting a novel value proposition and positioning in the German market. I subsequently took charge of spearheading product innovation, development, and the integration of Marketing Mix Modeling into digital attribution. I also led efforts in MarketingTech Integration aimed at optimizing ROI and enhancing Customer Experience Management, both internally and for key clients.

During my tenure at Havas, I thrived as the Digital Strategy Lead, orchestrating pivotal transformations and assuming management respsonsibility across four dynamic business sectors within the organization: Data Science Unit, AdTech, Digital Sales & Performance Marketing, and the Programmatic Trading Desk (Affiperf).Passionately dedicated to driving strategic innovation in captivating domains such as MarTech and Data Science, with a strong commitment to fostering international collaboration, I adeptly guided a team of 60 specialists spanning digital, data, and technology disciplines, catalyzing significant advancements in MarTech and Data Science. Furthermore, we crafted digitally-driven media strategies tailored to suit the agency's diverse client portfolio.I also held the role of Digital Strategy Lead for both local and international pitches, contributing to the agency as well as digital product development through close collaboration with media, content, and social teams. Additionally, I assumed the mantle of Strategic Transformation Lead for esteemed international Top 100 clients, concurrently holding a pivotal leadership position for Telefónica Germany within Forward Media. ( Agency billings about 1,3bn )

Having been selected as one of the 20 international next-generation top talents (C20), I was granted the privilege of working directly with the Agency CEO and the international leadership team of Interpublic Group. I was entrusted with the responsibility of positioning and transforming the agency into a consumer-focused, tech-driven, and data-led solution provider with a robust digital presence in Germany.Collaborating with all our agency teams, I also had the honor of instilling a digitally driven ethos at the core of our organization. I spearheaded fundamental change initiatives and oversaw the implementation of our digital platforms for performance marketing, social media, mobile, and programmatic advertising. Additionally, I played a pivotal role in introducing new business models and products. My responsibilities extended to managing national and international pitches, digital projects, and providing strategic advisory services to top-tier clients such as Microsoft, Intel, General Motors, AB InBev, L'Oréal, and many more. ( IPG Mediabrands billings > 1,6bn )

Eventually, I had the honor of driving new business and providing client support from a fully digital and transformative perspective. In this role, I acted as a strategic and digital challenger, crafting innovative solutions to address clients' challenges, guiding across all digital teams within the agency's diverse client units.

Building on a background in media strategy with a direct reporting line to the CEO, my primary focus and responsibility lay in integrating digital strategy and media. I was also committed to cultivating a media, tech, and data-driven mindset within both the agency and our clients' strategic solutions. In my role as the digital lead, I collaborated closely with teams on both national and international pitches, agency product development, and client-centered solutions.

After my time as a media planner, I assumed the role of overseeing the digital planning team. This transition marked my foray into the development of digital media and client solutions for brands like General Motors, Intel, MasterCard, Deka, and many others spanning a diverse array of industries. During this phase, I had the privilege of learning foundational leadership and management skills, while also honing my abilities in strategic client development. I consistently had the honor of being integrated as a digital expert in both national and international pitches. On these occasions, I contributed disruptive and distinctive ideas that proved pivotal in securing new business. Throughout this journey, I was guided and supported by some of the most exceptional strategic planners I've encountered in the realms of media and marketing. My reputation grew for presenting fresh and challenging perspectives on strategy, thus I was recognized for championing the integration of digital elements into strategic thinking at a deeper level. Fortuitously, this period was marked by a series of remarkable award-winning projects.These experiences not only allowed me to refine my strategic skills but also facilitated my transition into more extensive strategy work on larger clients within the agency.