• Providing leadership and Digital Marketing Excellence in a global Matrix Organization.• Leading and developing a team of international digital marketing specialists, covering key areas such as Marketing Automation, Web Development, Social Media, Digital Media, and Analytics.• Strategically launched and managed global digital channels, including the comprehensive global website with an online catalog and the rollout across 40 countries, the LinkedIn Showcase Page, and Instagram account, to maximize audience reach and engagement across all touchpoints.• Developing and executing a robust Digital and Online Marketing strategy to drive digital transformation across the organization.• Defined comprehensive global digital channel guidelines and trainings to align and empower the global digital community effectively.• Spearheaded the launch, optimization, and management of Salesforce Marketing Cloud to enhance the effectiveness of marketing automation efforts.• Designed, executed, and evaluated innovative, target-specific omnichannel campaigns with a digital- first, performance-driven approach.• Passionate about fostering analytical capabilities within the marketing function, combining artificial intelligence with human expertise to generate impactful insights and enable data-driven decision- making.

Oversaw strategic and operational management of European markets to optimize media performance and drive business results

• Held overall responsibility for the continuous evolution of the Pan-European internet platform, ensuring alignment with business goals and user needs.• Managed centralized communication efforts across 30 European markets to maintain a consistent brand voice and message.• Developed and executed a comprehensive digital content strategy, overseeing its operational implementation.• Accountable for social media management across all primary channels, driving engagement and brand presence

• Led the transformation of 30 markets to the Adobe Internet platform, overseeing comprehensive content migration and the enhancement of structure and customer experience.• Developed integrated international digital master campaigns, including asset production, template creation, and market coordination.• Defined and implemented a central SEO strategy and processes to optimize visibility and performance across digital channels.

• Responsible for customer relationship management, data management, and digital marketing initiatives.• Led lead management efforts, including the development of a new system for dealers, resulting in a measurable increase in conversion rates.• Managed an external call center and provided training for call agents to enhance performance and service quality.

Developed omnichannel campaigns for new vehicle launches, including the Saab 9-3 SportCombi and the new Saab 9-5 model family, ensuring cohesive messaging across all platforms. Managed both strategic and operational aspects of dealer communication, leading the successful relaunch of the master dealer website to enhance user experience and engagement.

Overall responsibility for driving the customer relationship management strategy, with a focus on defining a robust data strategy and developing an integrated customer database to enhance efficiency and customer satisfaction.Create and implement multi-level mailing campaigns for new product launches and tactical marketing initiatives.Lead the development, editorial planning, production, distribution, and marketing of the Opel customer magazine, leveraging my skills to create compelling content that resonates with our audience and strengthens brand loyalty.Demonstrate a passion for delivering impactful results that foster and enhance brand loyalty

Strategic and operational overall digital responsibility with a focus on building Opel.de.Development of a completely new technical global infrastructure.Definition and production of the entire Opel.de content.Development of digital campaigns for new vehicle launches, creation of performance reports.Development of an e-commerce strategy for internet sales.

Educational software development