Kerubo Nyamwaro Email & Phone Number

Asia Pacific

Leading the commercial operations for a ~$80M revenue Biotech service business across the Asia-Pacific region. Overseeing business strategy planning and execution for revenue growth, sales operations excellence and overall responsibility for the commercial service team.

Asia-Pacific

Leading a ~ $10M revenue Biotech service business of ~30 associates in field service and service sales across several countries in APAC. Overseeing business planning and execution for revenue growth, operational excellence as well as development and engagement of teams.• Delivered 9% revenue growth in 2022 despite challenging macro-economic environment including significant forex depreciation in the region against the USD by deploying better price realization, rolling out additional service products and servicing previously unserviced installed base. FX neutral growth delivered ~19%. • Lead revenue growth workshop, set up growth bridge and still driving growth initiatives that have contributed to ~$400K in incremental revenue in H2. • Grown and developed the field service team capacity by 20% for better customer support and revenue growth.• Improving service operational efficiency in the region’s top contributing market (Japan) by taking ownership of service sales operations, facilitating the team’s use of CRM system, improving the team’s productivity, and enhancing management’s use of DBS tools (visual daily management, problem solving process (PSP) etc.)• Leading a field service engineers productivity PSP in Japan, improving FSE’s directly productive time form less than 20% to 43% in Q4

Emea

Responsible for the development and deployment of Pall’s direct Service product offerings, with the objective of maximizing the long-term growth and profitability of Pall’s aftermarket business. • To optimize recurrent, stable, and profitable revenue streams, grew contract coverage within the installed base by over 790% (2020-2022) and achieved 150%+ of the plan for service contract additions in 2021 by co-driving the development, positioning, launch, and scaling of new service offerings, using visual and daily management to manage progress with involved associates and driving a problem-solving process (PSP) to scale contract sales• Co-drove a global Kaizen for improving service contract attachment rate at the point-of-sale of equipment, resulting in over 90% quote attachment rate and a 10X increase in sales attachment rate• Co-led initiative in collaboration with the global sales team to grow percentage of service contracts sold at point-of-sale from less than 2% to 38% in 2021 as part of Danaher's Level 1 Policy Deployment• Developed, enhanced, and executed global service product management plans for new and existing portfolios including voice of the customer, market opportunity identification, service product definition, pricing, positioning, value propositions and product promotions• Led a marketing workshop to define user personas and develop a marketing campaign framework for service products in conjunction with equipment product managers, with multiple campaigns having been launched as a result• Led marketing team to develop the service product portfolio’s marketing material and customer-facing collateral to enhance commercial efforts globally• Collaborated with EMEA counsel to develop and deploy service terms & conditions across 12 countries and 10 languages in EMEA

East Africa

Responsible for leading marketing team in the development and deployment of end-to-end marketing tools and strategies for Centum and its subsidiaries to help drive their commercial objectives by generating demand for their products and growing their brands. • Managed cross-functional team in the post-acquisition rebranding of Sidian from K-Rep, a bank with 37 branches in Kenya providing impactful financial solutions to entrepreneurs. Project managed team to revamp core pillars (processes, people /culture, products & systems). After repositioning, Sidian nominated as best emerging bank in Banker Africa Awards.• Led team of internal associates & external agencies in brand creation & marketing strategy formulating & implementation for Two Rivers Mall, Nairobi to prospective tenants & investors during project development & construction phases & to shoppers during launch/post launch phases contributing to results including attracting US$ 70m in investments, achieving 75% tenancy before launch and attracting about 12,000 people daily in 2017-2018 & positioning as leading brand in East African retail industry.• Created & implemented marketing strategies for real estate projects of up to 10,000 acres in Kenya & Uganda enabling them to leverage on Centum Group’s synergies and surpass their commercial targets.• Led post- acquisition rebranding of GenAfrica, top East African asset management company contributing to its ability to subsequently attract new clientele & expand to an additional country.• Represented management in Board meetings for marketing matters and contributed to corporate and business strategy formulation for the Group.

East Africa

Founded and structured marketing function, developed team and provided marketing & communications services to Centum and its subsidiaries.Analyst: Marketing & Communications Jul 2014 – Feb 2015• Managed branding of Nabo Capital from an internal department to a fully-fledged asset management company enabling them to demonstrate independence from Centum & attract funds from local & international clients as well as provide advisory services on multi-million-dollar transactions.• Analyzed group & subsidiaries’ use of brand assets, identified gaps & created a brand architecture to enable mutually beneficial use of brand synergies between Centum & various subsidiaries thus creating value for the Group.Graduate Management Trainee Aug 2013 – Jun 2014• Within 3 months of joining the firm, identified opportunity to create internal marketing function for the 47 -year company, founded the department & centralized marketing & branding activities across the Group subsidiaries to the department then transformed it from a cost centre to a self-sustaining function• Led teams to formulate & implement annual marketing & communications plans for the Group

East Africa

Supporting the Marketing team to meet their annual objectives through coordination of brand activities including but not limited to promotional materials acquisition and inventory, product launches and communication with creative agencies.• Organized logistics for BTL marketing activities including product launches, promotional events across 7 product groups & facilitated timely distribution of promotional material to several locations across East Africa.• Developed a marketing collateral inventory management system that allowed recycling & extended use of collateral otherwise meant for wastage & disposal.• Run logistics management for promotional materials supply including acquisition, stock management and distribution to field representatives within East Africa.

Nairobi

Marketing & Corporate Communications Intern supporting: • Public Relations• Development & implementation of social media strategies• Event Management• Participation in both ATL&BTL marketing activitiesMobile Communications Intern supporting:• Key Account Management• Formulation & Implementation of sales strategies• Event organization & Management• Activations & Experiential marketing• Digital marketing• Preparation & Procurement of sales support material • Customer relationship management

Nairobi

My responsibilities included: • Digitization of over 5,000 personnel records by migrating data from hard-copy files to Microsoft excel files• Preparation and issuance of Biometric cards.• Correction of employee biodata and employment information in the ERP system.• Preparation of employee visa applications support documents

Nairobi

Worked with the replat-forming project team tasked with migrating the bank to a new system. My duties included:•Making amendments to customer information files •Consolidating duplicate customer accounts.•Linking un-linked accounts.•Splitting of joint accounts to create a single customer view.•Creating customer information files for new customers.•Adding of signature notes to help in signature migration from one system to another. •Training new interns for the project.

Executive Education, Program For Leadership Development

Master Of Business Administration - Mba, Business Management

Cpa(K), Marketing

Bachelor'S Degree, Bcom Marketing

Activities and Societies: •Chairperson, Marketing Students’ Association-University of Nairobi 2011/2012 •Class representative-Marketing.

Education record