Kerubo Nyamwaro Email & Phone Number

Asia Pacific

Leading the commercial operations for a ~$80M revenue Biotech service business across the Asia-Pacific region. Overseeing business strategy planning and execution for revenue growth, sales operations excellence and overall responsibility for the commercial service team.

Asia-Pacific

• Leading a ~ $10M revenue Biotech service business of ~30 associates in field service and service sales across several countries in APAC. Overseeing business planning and execution for revenue growth, operational.
• Delivered 9% revenue growth in 2022 despite challenging macro-economic environment including significant forex depreciation in the region against the USD by deploying better price realization, rolling out additional.
• Lead revenue growth workshop, set up growth bridge and still driving growth initiatives that have contributed to ~$400K in incremental revenue in H2.
• Grown and developed the field service team capacity by 20% for better customer support and revenue growth.
• Improving service operational efficiency in the region’s top contributing market (Japan) by taking ownership of service sales operations, facilitating the team’s use of CRM system, improving the team’s productivity.
• Leading a field service engineers productivity PSP in Japan, improving FSE’s directly productive time form less than 20% to 43% in Q4

EMEA

• Responsible for the development and deployment of Pall’s direct Service product offerings, with the objective of maximizing the long-term growth and profitability of Pall’s aftermarket business.
• To optimize recurrent, stable, and profitable revenue streams, grew contract coverage within the installed base by over 790% (2020-2022) and achieved 150%+ of the plan for service contract additions in 2021 by.
• Co-drove a global Kaizen for improving service contract attachment rate at the point-of-sale of equipment, resulting in over 90% quote attachment rate and a 10X increase in sales attachment rate
• Co-led initiative in collaboration with the global sales team to grow percentage of service contracts sold at point-of-sale from less than 2% to 38% in 2021 as part of Danaher's Level 1 Policy Deployment
• Developed, enhanced, and executed global service product management plans for new and existing portfolios including voice of the customer, market opportunity identification, service product definition, pricing.
• Led a marketing workshop to define user personas and develop a marketing campaign framework for service products in conjunction with equipment product managers, with multiple campaigns having been launched as a result

East Africa

• Responsible for leading marketing team in the development and deployment of end-to-end marketing tools and strategies for Centum and its subsidiaries to help drive their commercial objectives by generating demand for.
• Managed cross-functional team in the post-acquisition rebranding of Sidian from K-Rep, a bank with 37 branches in Kenya providing impactful financial solutions to entrepreneurs. Project managed team to revamp core.
• Led team of internal associates & external agencies in brand creation & marketing strategy formulating & implementation for Two Rivers Mall, Nairobi to prospective tenants & investors during project development &.
• Created & implemented marketing strategies for real estate projects of up to 10,000 acres in Kenya & Uganda enabling them to leverage on Centum Group’s synergies and surpass their commercial targets.
• Led post- acquisition rebranding of GenAfrica, top East African asset management company contributing to its ability to subsequently attract new clientele & expand to an additional country.
• Represented management in Board meetings for marketing matters and contributed to corporate and business strategy formulation for the Group.

East Africa

• Founded and structured marketing function, developed team and provided marketing & communications services to Centum and its subsidiaries.Analyst: Marketing & Communications Jul 2014 – Feb 2015
• Managed branding of Nabo Capital from an internal department to a fully-fledged asset management company enabling them to demonstrate independence from Centum & attract funds from local & international clients as well.
• Analyzed group & subsidiaries’ use of brand assets, identified gaps & created a brand architecture to enable mutually beneficial use of brand synergies between Centum & various subsidiaries thus creating value for the.
• Within 3 months of joining the firm, identified opportunity to create internal marketing function for the 47 -year company, founded the department & centralized marketing & branding activities across the Group.
• Led teams to formulate & implement annual marketing & communications plans for the Group

East Africa

• Supporting the Marketing team to meet their annual objectives through coordination of brand activities including but not limited to promotional materials acquisition and inventory, product launches and communication.
• Organized logistics for BTL marketing activities including product launches, promotional events across 7 product groups & facilitated timely distribution of promotional material to several locations across East Africa.
• Developed a marketing collateral inventory management system that allowed recycling & extended use of collateral otherwise meant for wastage & disposal.
• Run logistics management for promotional materials supply including acquisition, stock management and distribution to field representatives within East Africa.

Nairobi

• Marketing & Corporate Communications Intern supporting:
• Public Relations
• Development & implementation of social media strategies
• Event Management
• Participation in both ATL&BTL marketing activitiesMobile Communications Intern supporting:
• Key Account Management

Nairobi

• My responsibilities included:
• Digitization of over 5,000 personnel records by migrating data from hard-copy files to Microsoft excel files
• Preparation and issuance of Biometric cards.
• Correction of employee biodata and employment information in the ERP system.
• Preparation of employee visa applications support documents

Nairobi

• Worked with the replat-forming project team tasked with migrating the bank to a new system. My duties included:
• Making amendments to customer information files
• Consolidating duplicate customer accounts.
• Linking un-linked accounts.
• Splitting of joint accounts to create a single customer view.
• Creating customer information files for new customers.

Executive Education, Program For Leadership Development

Master Of Business Administration - Mba, Business Management

Cpa(K), Marketing

Bachelor'S Degree, Bcom Marketing

Activities and Societies: •Chairperson, Marketing Students’ Association-University of Nairobi 2011/2012 •Class representative-Marketing.

Education record