Keshari Tripathi Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

● Oversaw the marketing department, spearheading multiple successful online advertising campaigns that significantly boosted both B2B and B2C revenues.● Managed a substantial advertising budget of over $300k, contributing to over $2.8 million in revenue, while maintaining a robust Return on Ad Spend (ROAS) of 9.33x.● Collaborated with top-tier brands such as Honda Bigwing, GIVI Italy, KTM, TVS Racing, and Brembo, which enhanced partnerships and strengthened market presence.● Facilitated the entry of foreign brands into the Indian market, orchestrating strategic market entryand expansion efforts that substantially grew business reach and revenue.● Led and coordinated the overall marketing team, integrating efforts with other departments to ensure cohesive growth strategies and operational excellence.

Bengaluru, Karnataka, India

● Managed Google Ads and Meta Ads campaigns focusing on lead generation andincreasing e-commerce sales, while also enhancing brand visibility.● Handled a significant advertising budget of over $180k, efficiently allocating resourcesto optimize campaign outcomes.● Instrumental in driving the company's revenue to over $800k by increasing leadconversion rates by 10% and reducing cost per lead by 35.83%.● Achieved and maintained a Return on Ad Spend (ROAS) of 4.44x, significantlyboosting e-commerce sales through strategic ad placements and targeting.● Led and directed the overall marketing team, fostering a collaborative environmentto ensure the successful execution of marketing strategies and achievement of businessgoals.

Mumbai, Maharashtra, India

● Orchestrated strategic marketing campaigns on Google and Meta, playing a pivotal role in building a robust lead generation funnel that scaled to a value of $752k.● Managed a monthly advertising budget of $12.5k, adeptly allocating resources to maximize campaigneffectiveness and achieve significant revenue growth.● Successfully reduced the cost per lead by 40% while enhancing lead quality, leading to a 15% increase in conversion rates.● Maintained an impressive Return on Ad Spend (ROAS) of 6.02x, demonstrating outstanding efficiency in spending and effectiveness in generating high-quality leads and sales.● Spearheaded advertising initiatives that not only developed a substantial lead pipeline but also ensured high returns on marketing investments, focusing on cost-efficiency and scalability.

Bengaluru, Karnataka, India

Generated business development awareness by implementing in-depth sales and marketing training programs.1. Developed business growth plans by identifying key clients, critical targets, and priority service lines.2. Attended conferences and trade association meetings to represent company, build industry networks, and promote new product lines.3. Created short-term and long-term goals for business team to achieve objectives.4. Closed long-term agreements through skillful negotiation.5. Planned and developed winning strategies to increase sales, expand territories and boost market positioning.6. Produced quotes and proposals to provide value and benefits to prospective clients.

Bengaluru, Karnataka, India

● Created, ran, and optimized paid advertisement campaigns on Google Ads, Facebook Ads, andAmazon Ads.● Developed marketing strategies for branding and sales.● Managed e-commerce store.● Conducted data analysis of PPC campaigns.● Created content for social media.● Managed and selected influencers.● Implemented SEO for the website.● Conducted social media advertising.● Wrote copy for advertisements, email communications, and media used in advertising.