Kathleen Schaefer Email & Phone Number

Toronto, On, Ca

• Oversees a team of deliverability analysts and consultants through day-to-day interactions and long-term career development• Communicates directly with prospects and customers, leveraging email deliverability expertise and leadership skills to build and maintain strong relationships and foster trust• Function as an escalation point for the Inboxable team to support customers through deliverability issues as well as increase customer value and retention • Aid in long term, strategic deliverability planning for high-touch, high-visibility brands that send from many different email platforms including Adobe, Salesforce, Hubspot and Sendgrid• Partner with internal Data Axle teams, including Customer Success, Technical Support, Sales and Finance to develop and iterate on strategies that improve Inboxable’s customer experience • Actively participates in thought leadership through industry events, writing blogs, articles, and whitepapers

Ontario, Canada

• Solutions Manager at Data Axle/Inboxable (formerly Yes Marketing), a leader in email and cross-channel digital marketing solutions. • Focused on leading and maintaining client facing support for Data Axle/Inboxable technology and service offerings.• Develop and maintain strong client relationships in order to fully understand business needs and how Data Axle's technology and services can meet them.• Drive positive levels of technology usage with clients through product training, awareness and customer service. • Provide performance assessments and reporting along with strategic guidance to clients with the purpose of driving ROI for email and other digital marketing initiatives.

Mississauga, Ontario, Canada

• Analyst & Consultant at Yes Lifecycle Marketing, a leader in email and cross-channel marketing solutions.• Ensuring client business goals are maximized through the usage of YLM’s digital solutions - This includes account planning, email deliverability, email strategy & testing, performance analysis, competitive analysis and email template creation. • Mitigating performance risk related to email deliverability and online reputation while maintaining a 360-degree understanding of client email-marketing programs. Translating data into performance driven strategies.

London, Canada Area

• Wrote, developed and taught a course named WebGIS to Urban Planning students at Fanshawe College. • Guided students through the construction of their first website. • Taught students how to create, import and manipulate web based GIS features such as Google maps.

London, Canada Area

• Responsible for creating and updating Fanshawe College’s corporate website. • Headed the creation of Fanshawe’s new corporate website (launched October 2015)• Duties included gathering information and uploading content onto Fanshawe’s content management system (Drupal). • Met with many clients, both internal and external, to develop, execute and present new online content initiatives.• Retrofit all content to comply with government mandates, such as AODA.• Responsible for creating and monitoring benchmarks for measuring website content and usability.• Developed strategies and created content for Fanshawe College’s social media platforms. Took part in creating new digital and online marketing initiatives.

• Responsible for all marketing efforts at Shebella Inc, including creation and execution of many different marketing campaigns.• Branding for all lines, products and campaigns This includes logo creation, print and web material.• In charge of all online and social media marketing efforts including Facebook, Twitter and Pinterest.• Manage the website and online store - Updating new merchandise.

London, Canada Area

• Responsible for creating visual concepts and print pieces for clients.• Produced ads, and other marketing collateral.• Assisted with online marketing strategies, including Google Adwords and Google Analytics.

Mississauga, On

• Composed collateral for different sectors company wide, including brochures and posters• Responsible for creating all visual concepts and artwork for new job proposals• Produce and preflight ads for newspapers and magazines, including The National Post.• Help with the production and formatting of RFP’s.

• Present & Communicate with customers to promote upcoming events and products.• Worked at various events and trade shows sampling and introducing upcoming promotions.• Ensure new customers are properly introduced to MolsonCoors and their products.• Maximize the sales impact of product promotions

Marketing Management, Online Marketing

• Developed skills in a number of specialized marketing disciplines, including Google Analytics, Google Adwords, New Media Marketing.

Advanced Graphic Design

• Obtained a three-year advanced diploma. • Educated in a large spectrum of graphic design tools, focusing on the Adobe Creative Suite.