Kathleen Schaefer Email & Phone Number

• Oversees a team of deliverability analysts and consultants through day-to-day interactions and long-term career development
• Communicates directly with prospects and customers, leveraging email deliverability expertise and leadership skills to build and maintain strong relationships and foster trust
• Function as an escalation point for the Inboxable team to support customers through deliverability issues as well as increase customer value and retention
• Aid in long term, strategic deliverability planning for high-touch, high-visibility brands that send from many different email platforms including Adobe, Salesforce, Hubspot and Sendgrid
• Partner with internal Data Axle teams, including Customer Success, Technical Support, Sales and Finance to develop and iterate on strategies that improve Inboxable’s customer experience
• Actively participates in thought leadership through industry events, writing blogs, articles, and whitepapers

Ontario, Canada

• Solutions Manager at Data Axle/Inboxable (formerly Yes Marketing), a leader in email and cross-channel digital marketing solutions.
• Focused on leading and maintaining client facing support for Data Axle/Inboxable technology and service offerings.
• Develop and maintain strong client relationships in order to fully understand business needs and how Data Axle's technology and services can meet them.
• Drive positive levels of technology usage with clients through product training, awareness and customer service.
• Provide performance assessments and reporting along with strategic guidance to clients with the purpose of driving ROI for email and other digital marketing initiatives.

Mississauga, Ontario, Canada

• Analyst & Consultant at Yes Lifecycle Marketing, a leader in email and cross-channel marketing solutions.
• Ensuring client business goals are maximized through the usage of YLM’s digital solutions - This includes account planning, email deliverability, email strategy & testing, performance analysis, competitive analysis and.
• Mitigating performance risk related to email deliverability and online reputation while maintaining a 360-degree understanding of client email-marketing programs. Translating data into performance driven strategies.

London, Canada Area

• Wrote, developed and taught a course named WebGIS to Urban Planning students at Fanshawe College.
• Guided students through the construction of their first website.
• Taught students how to create, import and manipulate web based GIS features such as Google maps.

London, Canada Area

• Responsible for creating and updating Fanshawe College’s corporate website.
• Headed the creation of Fanshawe’s new corporate website (launched October 2015)
• Duties included gathering information and uploading content onto Fanshawe’s content management system (Drupal).
• Met with many clients, both internal and external, to develop, execute and present new online content initiatives.
• Retrofit all content to comply with government mandates, such as AODA.
• Responsible for creating and monitoring benchmarks for measuring website content and usability.

• Responsible for all marketing efforts at Shebella Inc, including creation and execution of many different marketing campaigns.
• Branding for all lines, products and campaigns This includes logo creation, print and web material.
• In charge of all online and social media marketing efforts including Facebook, Twitter and Pinterest.
• Manage the website and online store - Updating new merchandise.

London, Canada Area

• Responsible for creating visual concepts and print pieces for clients.
• Produced ads, and other marketing collateral.
• Assisted with online marketing strategies, including Google Adwords and Google Analytics.

Mississauga, ON

• Composed collateral for different sectors company wide, including brochures and posters
• Responsible for creating all visual concepts and artwork for new job proposals
• Produce and preflight ads for newspapers and magazines, including The National Post.
• Help with the production and formatting of RFP’s.

• Present & Communicate with customers to promote upcoming events and products.
• Worked at various events and trade shows sampling and introducing upcoming promotions.
• Ensure new customers are properly introduced to MolsonCoors and their products.
• Maximize the sales impact of product promotions

Marketing Management, Online Marketing

• Developed skills in a number of specialized marketing disciplines, including Google Analytics, Google Adwords, New Media Marketing.

Advanced Graphic Design

• Obtained a three-year advanced diploma. • Educated in a large spectrum of graphic design tools, focusing on the Adobe Creative Suite.