Keshan Dissanayake Email & Phone Number

Amsterdam, Nh, Nl

Netherlands

1. As part of Runway Kit’s Core Team: Driving Marketing and Digital Strategy for Runway Kit. Runway Kit is an online B2B platform - facilitating access to high quality, sustainable small order quantity manufacturing - for fashion entrepreneurs, startups and small-medium businesses.

2. As part of MAS Pixel’s Digital Services Team: Enabling MAS’ B2C e-commerce startup projects to sell through digital. This role involved creating a supporting environment to enable Business Units to play in the global digital economy.

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Key Responsibilities
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Establishing Online Presence via:
- Web theme and app recommendations and overseeing development
- Web tools setup and management (Search Console, Tag Manager, Analytics, Hotjar etc.)
- Technical audits - CMS assessment, plug-ins and responsiveness
- Amazon Seller Central listing support
- Project coordination between Brand and Technical teams - feature developments etc.

Search Engine Optimization (SEO) for Online Discoverability via:
- Comprehensive keyword research and management for web and other platforms
- On page, Off page and Technical SEO optimization for web and other platforms
- SEO audits, recommendations and utilization of tools such SEMRush for SEO execution

Running Digital Campaigns & Analytics via:
- Accounts and campaign setup in Google Ads, Instagram, Facebook, LinkedIn etc.
- User behavior analysis, conversion metric definition and funnel development
- Campaign monitoring, management and optimization including recommendations on CRO
- Account management, inquiry handling and customer consultations to qualify leads

Content Strategy, Execution and Inbound Optimizations via:
- Online topics / conversations research for information gap identification
- Developing content pipeline and managing content production and publication across multiple platforms - Website, Social Media, Email Newsletters, Online Publications, Blog, Catalogs etc.

Sri Lanka

Coordinating work undertaken as a Business Designer within a small 3 member team (leaving room to prioritize continuous and immediate requests from the US side) while bringing greater focus to Digital Marketing .

In Digital Marketing
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Establishing the need for greater initiation on Digital and Inbound methods. Bringing in Social Media channel focus considering corporate goals and manageability by the existing small team. Continuously driving the importance of content and SEO.

Content Writing and Development:
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Extensive experience in planning, designing and developing different types of content including Sales/Marketing Pitch and Stories, Brochures, Social Media Content, Case Studies, Script Writing, Articles and other Documents (for newspapers, magazines, blogs, user guides, technical documents etc.)

Planning, designing and developing content for complete websites including Corporate Website and Customer Facing Portals.

Content marketing through Social Media, Google AdWords etc. and analytics based promotion.

Collaborating with Designers, Engineers and Managers in realizing an intended vision.

SEO:
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Keyword research and in depth understanding how to research for keywords creatively and strategically sprinkling identified keywords within content

Thorough and up to date knowledge and execution of Off Page and On Page SEO tactics: awareness on how content, architecture, local, social and link related factors affect rankings and managing Search Console and Webmaster Tools.

Biyagama, Sri Lanka

Anchor and Ratthi Premium Brands

• Advertising and Promotion activities management within the ERP system
Raising quotations
Purchase order inquiries and management
Payments

• Research and Analysis
GT related data retrieval and analysis (LMRB)
MT related data retrieval and analysis (SRL)
Participation and data gathering through trade visits and DCCs

• Supplier coordination
Management, championing and tracking of activities with suppliers and agencies (BBDO, Ogilvy, Grant McCann etc)

• Design related activities
Coordinating with Enwell Productions on brand related elements ( packaging, POSM etc)
Coordinating creative’s such as artworks, TVCs, Radio Scripts etc

• Management and coordination of projects
Ratthi Derena Tea Party
Ratthi Smart Story competition
Anchor Schools Competition
Anchor Achievers Activations
Anchor 125th Anniversary Celebrations

• Administration and other work
Maintenance of Brand Balance Scorecards
Vendor creation and management within the ERP system
Tracking brand related marketing spends and comparing Actual vs. Budgeted
Tracking of internal and external data

Master Of Business Administration - Mba

Bachelor Of Science (Bsc)Hons