Elevating the branding and design capabilities of Allerton Hill Communications by establishing a unified and strategic visual identity for each client. Harnessing over 15 years of design and digital marketing expertise to direct the creative process, guaranteeing brand integrity and distinction for both the Allerton portfolio of clients and the core brand.

• Established and leads a creative agency providing expert branding, social media strategy, and marketing solutions for small to medium-sized businesses and non-profits.• Develops and executes comprehensive branding strategies tailored to clients' unique market identities, enhancing their presence and engagement.• Manages a team of designers and marketers, ensuring seamless execution of creative projects and maintaining high-quality standards.• Oversees the creation of visually compelling and culturally resonant marketing materials that increase client engagement and brand loyalty.• Utilized data-driven approaches to optimize digital marketing campaigns, resulting in a 30% average increase in client KPIs.• Named and serve as Creative Director for Allerton Hill Communications, providing strategic guidance and creative project management to enhance their branding and marketing efforts.

Was responsible for planning, scheduling, and executing the social strategy for three of Crisp’s primary brands• Within the first 90 days, proposed, wrote charter, and executed on sunsetting superfluous brand pages to improve brand clarity• Accurately managed social media budget of up to $16,000• Consistently evaluated and enhanced social media workflows, tech-stack, and analytics tools, demonstrating a steadfast commitment to continuous improvement and cost-effectiveness

Oversaw strategic digital initiatives and represented the company brand across various media channels.• Handled multiple citation data client accounts utilizing the Yext Digital Knowledge Management platform.• Successfully tracked and analyzed performance metrics and identified trends and areas for improvement to make data-driven recommendations and decisions.• Managed the creative and administrative process, including calendar and content planning, design, and delivery for the successful execution of Mighty's social media campaigns.• Consistently and effectively brought various graphic design projects in-house saving company approximately $6,000 per year in contracted labor expenses.

• Increased Facebook engagement by over 300% within first month in position. • Greatly increased the number of high quality videos and graphics for Instagram, which resulted in notable impacts to reach and engagement; Account grew from 800 to 2K+ followers within the first quarter in position.• Helped to facilitate the creation and execution of a Digital Marketing School for company franchisees. The school has added value to each franchise's B2B online marketing efforts and increased leads and engagement across all franchise social platforms.

Provided dynamic social media graphics and consistent Wordpress support for the charitable affiliate of the Technology Association of Georgia, TAG Education Collaborative. • Operated directly with Executive Director to create rich media designs advertised on all major social media channels.• Performed continuous Wordpress website updates while creating dynamic and consistent design layouts for existing landing pages.

Positive history of supporting the acquisition and retention of customers through superior claim handling and relational customer care. • Successfully completed licensing requirements in over ten states which led to a strong grasp of various claim processing rules and guidelines. • Over 1-year proven track record of consistently exceeding key performance indicators set by multiple departments.• Adept at analyzing legal and financial documents showing proficiency with Microsoft Office applications such as Word, Excel, and Sharepoint. • Over 1-year experience in successfully evaluating case files and policies and determining the appropriate level of insurance needs.

Digital Leader for Georgia State's Spring semester, pilot program of Digital Learners to Leaders. • Led a team of 8 interdisciplinary students in developing ideas and prototyping solutions to challenges posed by the Atlanta business, education, government and non-profit communities. • Responsible for conceptualizing and implementing workshop for GSU faculty and students outlining social media best practices.

Developed and managed online marketing campaigns for Artmore Hotel that effectively drove brand awareness, engagement, and traffic to their social media pages.• Effectively assisted the company in achieving a strong, visible social media presence through the use of photography and graphic design and developed concepts with viral potential. • Increased follower counts by more than 30% on both Facebook and Instagram within the first two months in the position.• Created email newsletter to complement blog and highlight hotel events which grew contact database by 42%.

Conceptualized, established, and generated content for what became one of Atlanta‘s leading online parenting and lifestyle resources.• Successfully developed and executed online marketing campaigns for companies such as Lysol, Tyson Foods, and Walmart Family Mobile effectively expanding audiences and increasing awareness of each brand.• Earned over 45,000 fans and followers across all social media platforms within the first year of inception and established a proven track record of fan engagement.• Leveraged relationships with local public relations agencies which resulted in regular appearances on shows like CBS Better Mornings Atlanta and AMHQ on the Weather Channel. Personally wrote segment outlines for each appearance. • Honored as “Voice of the Year” in 2013 by Blogher.com for think piece titled “Brown Blogger in a Vanilla World”.• Storyboarded and produced series of 20+ YouTube videos that garnered the attention of television producers.

• Kept store at required staffing levels during peak selling seasons• Maintained, and organized employee files for up to 40 employees• Successfully ensured accuracy of daily sales and payroll projections.• Implemented company “BAASICS” selling behaviors, and created a consistent selling environment that motivated customers to buy.- 2006 appraisal boasted, “Kesha keeps the team motivated, and is well respected by all associates and peers”.