1. Work : In-depth understanding of channel sales dynamics in NCR & GT belt region by analyzing distributor & dealer performance. Providing localised recommendations on improving brand awareness.2. Process & Accomplishments :· Analysed 100+ partners’ performance & built multiple Power BI dashboards to drive key insights & brand strategies· Conducted comprehensive primary market research and competitive analysis across 5 cities, engaging with over 100 channel partners (both competitor and non-competitor) to identify growth opportunities for the Standard building segment.

• Successfully conducted a comprehensive consumer survey to analyze preferences and gather insights, resulting in valuable data-driven recommendations for product development and marketing strategies.• Conducted thorough competitor analysis, identifying key market trends and positioning strategies, contributing to the development of a unique value proposition for the product.• Collaborated with cross-functional teams to understand business operations in Tamil Nadu, showcasing strong teamwork and communication skills.• Played an integral role in preparing market potential analysis, estimating the potential market size for a new product launch in Chennai region.• Conducted a comprehensive retailer survey, obtaining valuable insights into retailer preferences and challenges.

Responsibilities:· Streamlined vendor procurement, increasing stock availability by 100% compared to the previous year and managing relationships with 20+ suppliers.· Spearheaded quality assurance efforts, contributing to a 12% reduction in inward rejection rates and addressing 25+ weekly issues within 4 warehouses.· Successfully managed logistics and route planning for 20+ vehicles and 7 suppliers, achieving a consistent timely vehicle alignment rate of >90%.· Diversified sourcing into 5+ locations, saving ₹25L+ by onboarding 3 new fruit distributors and achieving 11.11% cost cutting on 3 major fruit SKUs.

Responsibilities & Achievements :* Successfully improved supply chain efficiency by augmenting supply by 10 tonnes/day within a month, resulting in a fill rate of >95% for essential items.* Resolved 40+ supply-related issues, examined 3 distribution centers weekly, and played a pivotal role in re-establishing a underperforming vendor.

Responsibilities :* Managed end-to-end logistics of 20 vehicles from 3 sources, saving 3 hours of idle manpower's time daily and ensuring seamless deliveries.* Acted as a liaison between 3 warehouse teams and 6 vendors, tracking 24-hour vehicle statuses and optimizing route planning.

· Conducted market research and competitive analysis for 2 milk-based products, informing strategic decision-making.· Surveyed 300+ target audience members, providing insights into consumer preferences and market trends.· Analyzed 7 products and devised methodology to increase production efficiency by 8%, receiving commendation from the proprietor.· Implemented a 1-month training program that improved output efficiency of 30+ workers by 9%, enhancing overall productivity.

I was production and quality intern there and got exposure to myriad of activities, ranging from type of potato to be chosen for chips to various types of test performed for quality analysis.