Spearheaded the product strategy and launch of Valent, a pioneering intent-based protocol enabling innovative non-liquidation borrowing and leverage mechanisms, setting new industry benchmarks.Designed and executed a unique 3D interactive experience running on the browser themed around "Breaking Bad," enhancing user engagement by allowing exploration and interaction within a virtual environment.Developed and implemented an efficient beta tester onboarding process, including whitelisting of wallets and granting priority access, significantly streamlining the testnet launch phase.Collaborated with Marketing and Design teams to create impactful marketing materials and trailer videos, effectively communicating the product's unique value proposition and driving user interest.Coordinated with the Content team to organize and refine product documentation and user guides; Integrated GPT-based chatbots for dynamic user interaction.Implemented advanced analytics tools, including Posthog and Grafana, for comprehensive in-product and on-chain analytics, alongside establishing a live order-book, providing real-time insights into user behavior and transactional dynamics.

Designing the Future of real estate technology with our suite of products and SolutionLaunched 10+ Products Impacting 1000+ Users and 150+ Businesses.MVP Lead to Propacity Closing its Series A Funding

Swiggy Moments: PilotBuilt Swiggy Moments, a C2C gifting marketplace on Swiggy, driving last-minute gifting for various occasions. Achieved a peak of 236 orders during Christmas, showcasing Moments' highest OPD. Successfully delivered over 2,200 gifts with an average order value of INR 480 in December.Swiggy Moments: CorporateFollowing the successful launch of Swiggy Moments C2C, our objective shifted towards expanding the marketplace's reach to encompass not only a broader audience but also to integrate corporate entities. This initiative aimed to introduce specially tailored corporate packages, thereby extending our innovative services to include both employees and customers within the corporate sphere."Code Named" Project:Contributed to fostering a sense of community within apartment societies by enabling collective orders from renowned distant restaurants.Collaborated closely with the design team to refine edge cases and create effective marketing designs.Fantastic Finds Research Project:Led the "Fantastic Finds" project aimed at enhancing user experiences through creator-led commerce.Conducted extensive primary research, yielding over 1,000 survey responses.Analyzed user behavior, preferences, and engagement, targeting a 10% increase in order conversion rates.Conducted in-depth secondary research on effective creator and influencer network strategies.Motion Design:Designed captivating transitions and loaders for the Swiggy Moments experience.Minor Marketing Designs and Internal Labs Newsletter:Contributed to various minor marketing design projects.Designed and maintained the internal Labs newsletter.

Conducted extensive research in the Indian real estate market to gain insights into industry trends and challenges.Collaborated closely with the CEO to define the target audience and understand the specific problems Propacity aimed to solve.Identified gaps in the market and initiated the conceptualization of the Propacity platform to address these gaps effectively.Conducted user experience (UX) research to gain a deep understanding of the target personas and their needs.Conducted multiple user interviews to explore user workflows and gather essential business requirements.Led the ideation, design, and development of the Minimum Viable Product (MVP) version of the Propacity Platform, with a focus on serving small and medium-sized real estate businesses.Acted on customer feedback to iteratively enhance and expand the platform's feature set, ensuring alignment with the evolving needs of users and the business.

Perfectice 2.0:Spearheaded the development of Perfectice 2.0, a comprehensive online education and assessment platform tailored for educational institutions.Successfully launched during the peak of the COVID-19 pandemic, addressing critical features not offered by mainstream tools like Teams and Zoom.Online Education Platform:Designed and implemented an online course and learning platform, offering a seamless educational experience.AI Proctored Assessment Enhancement:Played a pivotal role in improving the AI proctored assessment platform, ensuring integrity in online examinations.Mobile App Development:Led the creation of a mobile app, extending the accessibility of the platform for a wider audience.Classroom Creation:Designed and developed shared virtual classrooms, fostering collaboration between students and teachers, and facilitating discussions, announcements, and updates.Online Course Builder:Innovated the online course builder, empowering educational institutions to create their own courses with a mix of prerecorded and live classes, assessments, and quizzes.Analytics and Reporting:Implemented robust analytics and reporting features for teachers, providing insights into student performance.Individual Student Reports:Introduced individualized student reports, offering a comprehensive view of each student's performance.Worked closely with the engineering team and the CEO, collaborating to envision ideas and bring them to fruition.