My goal: To affect popular culture in a meaningful way.General belief on advertising: We buy into everything we sell, so as a thumb rule it's a good idea to be truthful.Here's a quote that inspires me.A human being should be able to change a diaper, plan an invasion, butcher a hog, conn a ship, design a building, write a sonnet, balance accounts, build a wall, set a bone, comfort the dying, take orders,give orders, cooperate, act alone, solve equations, analyze a new problem, pitch manure, program a computer, cook a tasty meal, fight efficiently, die gallantly. Specialization is for insects.-Robert A. Heinlein