Brand strategy and brand design (logo and brand identity design) with the intent of making design and branding less complicated for business owners and founders.I helped countless startup founders and business owners navigate the complex world of brand design and transition their businesses into brands. I assisted over 50 businesses in building a strategic visual presence to better interact with their audiences, creating strategy-backed, intentional designs that drive real-world business results.

I joined Story Digital in 2018 when there were 10 people on the team. What started as a 2-month internship turned into a full-time job lasting over a year and became one of my greatest learning experiences.Initially, I was the only designer on the team, handling everything from digital and print creatives to web and app graphics. Over time, I transitioned to leading logo design and branding/identity design projects as the design and marketing teams evolved.I worked with brands of various sizes across industries, transforming ideas into viable graphics. From creating social media graphics for Tony & Guy to leading the logo and brand design team for 'The Selector,' I got to work with major league cricketers like Sehwag and Pollard. My experience at Story Digital shaped me as a designer.As the lead designer, one of my core responsibilities, apart from client work, was to revamp Story Digital's brand identity. This was my last project before leaving and my first full-scale rebranding project.I started with multiple discovery meetings with the team to understand the personality and perception of the current brand. I compared it to their vision and target audience and created a solid brief: "Design a simple yet remarkable logo and brand identity system that aligns with SD’s vision and helps position them in the creative space."Based on this brief, I completely revamped the visuals and brand perception for SD. I designed a new wordmark logo paired with an extensive brand identity system based on key concepts, a brand identity guideline, and multiple graphical interpretations. This rebranding exercise achieved everything the brief required and more.Today, four years later, Story Digital operates as a full-service creative agency and has expanded internationally to countries like Canada, the Netherlands, and South Africa, working with big names such as INBA, Netflix, and Swiggy.

Early in my honors degree in economics from Delhi University, I realized my inclination toward design, specifically graphic design. I spent the majority of 2015 learning everything I could about design from YouTube tutorials, blogs, articles, and books. By mid-2016, I got my first freelancing project—designing a signboard for a friend's automobile garage. From there, everything fell into place.For the next two years, while finishing my degree, I did multiple tiny design gigs for people in my circle. I created brochures, posters, hoardings, signage, social media graphics, website banners, image manipulations, and even a few logo designs. I dove deep into the world of design.This marked the beginning of my career as a designer. College ended in August 2018, and by October 2018, I had secured an internship with Story Digital.