"Keshia was appointed as a director and CEO of Condriac Digital Communications in March of 2017. She was drawn to Condriac because of the agency’s processes and attention to detail. She says the following, “Agencies often try and fit a square shape into a round hole; but at Condriac we’re different – we’re looking at individuals who don’t have specific qualifications but a certain mindset, a love of data, creativity and passion.” Keshia believes that diversity works hand-in-hand with creativity, and under her watchful eye, the Condriac team has grown from 4 to 22 people since April 2017.Keshia is passionate about revolutionising the way in which brands are marketed in the digital space, and is extremely focused on the inclusion of data in cohesive Public Relations and Communications strategies. Data is central to all of Condriac’s strategies across the board in order to create tailored solutions to client’s unique needs. Keshia’s tenacity, creativity and thorough knowledge of the industry allows Condriac to continue to break new ground and provide clients with an invaluable competitive edge."