Keshia Tinio Email & Phone Number

Taguig, Ncr, Ph

Philippines

• Head of AIRR Studios PH and its verticals in: Creatives, Production and E-commerce Design.• Optimized AIRR Studios PH team's organizational structure by defining key roles and developing career tracks for designers, writers, editors, art directors and production managers.• Identifies and proposes training programs• Plans and provides strategic and creative direction for Studios business development.• Builds and maintains relationships with agencies, vendors and clients.• Key contributor in Studios business expansion (Full-service social content production and livestream studio)Brands handled include: Nestle and Wyeth, Kenvue (Johnsons Baby, Aveeno, Neutrogena), Shiseido, Unilever, Nivea, FineToday (Tsubaki & Senka), Optimum Nutrition (Glanbia), etc.

Philippines

• Part of the concept team developing campaigns, activations and creative assets for: Mondelez (Cadbury, Toblerone, Eden, Cheez Whiz, Tang), KFC, Colgate, Palmolive, Biogesic, Marlboro and American Standard• Involved in the full creative process of campaign development, from ideation and storyboarding to pitch presentation and production art direction.• Managed and mentored a team of art directors, writers and freelancers

Philippines

• Oversees all aspects of visual communication and its processes such as briefings, research, production and execution of copies and designs for ad campaigns, digital content and brand identity.• Provides creative strategy and direction.• Responds to the queries of art directors, project managers and account executives.• Ensures a cost-efficient and timely completion of projects by overseeing creative team’s schedules and recommending appropriate project delegation.• Represents agency in briefings, pitches and meetings with clients and suppliers to guarantee that objectives and expectations are well understood and delivered.Brands handled include: Jollibee Food Corp. Ph, USA & EMEAA (Jollibee, Greenwich, Chowking, Red Ribbon, Burger King), Dunkin Donuts, Smashburger, Halo Mobile Clothing, Seascape Village, Whirlpool, DATEM, La Germania, Robinsons (Residences, Supermarket & Appliances), Robinsons Retail Group (Toys R Us & True Value), SM Investments, SM Foundation, Maybank, EastWest Bank, Equal, etc.)

San Juan City, Ph

• Designed children’s apparel for Disney Jeans (licensed brand for The Philippines)• Designed retail environment (store and window set-up, product displays, POPs, paperbags and other collaterals)• Created online and direct marketing collaterals.• Oversees store inventories and coordinates deliveries across all store branches.• Served as key contact person for various suppliers and coordinated about delivery dates, proofing samples, costing, accessories requests and revisions.• Responsible for all aspects of product development (concept, fashion reports, style and color forecasts, graphic and textile design trends, etc)• Attended pre-production presentations and approval meetings with brand managers from Fun Characters Inc (The Marketing Licensee for Disney Consumer Products in the Philippines) and made sure that merchandise and marketing collaterals adhere to the Walt Disney brand standard and its values.• Pitched to brand managers from leading shopping centers for sampling and cost sheet preparations.