Raven Ke Shuiming Email & Phone Number

Singapore

• Achievements: F23 ( Jul 22-Jun23)
• Increased measurable online sales by 15% YOY - Amazon Singapore achieved 49% sales growth, NTUC FP online achieved 15% sales growth
• Enabled digital marketing for new Malaysia online vendors
• Launched One by Penfolds X Human Made wine collection designed by NIGO for selected SEA online channelsF24( Jul 23-Jun24)
• Handled new portfolio for Hong Kong premium wine online retailer and growing volume depletion at 10%
• Increased Singapore's sales value growth by 24.4% ( Contributed by doubling FP ON sales and 20% growth with Amazon Fresh )

• Digital and Media Lead
• Established social media platforms, contents and response management processes.
• Managed projects -briefed and handled across multiple agencies and cross departments including social, google ad, programmatic, partnership/ affiliate, content planning and media productions.
• Budgeted and strategized initiatives for full coverage of commercial branding ROIs.
• Lead overall digital marketing decisions across various owned platforms including e-shop, market places, brand blogs and 3rd party media.Brand Marketing, Content and Partnership Lead
• Integrated global contents and produce localized contents for the markets including video production, online content, influencers marketing and acquisition material.

Singapore

-Handled 3 household brands: De'Longhi, Braun and Kenwood for SG and MY.-Handled digital enhancement to branding and eCommerce marketing campaigns.-Assisted in partnership and community marketing establishment.

Singapore And Malaysia

Achievements: -Handled over 15 Fashion and lifestyle brands such as Michael Kors, Armani Exchange, Fossil, Skagen, Adidas, Kate Spade, Misfit, DKNY and Diesel.-Started out new Ecommerce 3PP sites such as Lazada (Singapore and Malaysia) and Amazon Singapore.-Achieved Ecommerce growth of 700% in 2016 (Q3-Q4).- Doubled E-commerce revenue (SG) in 2017 and.

Singapore

Achievements: -Shaped and established Huawei Singapore Digital/Social and E-commerce platforms-Managed projects with multiple brands and company such as Google, Rocket Internet, SPH, SMRT, P&G etc-Set best local sales record for Huawei sell out through successful Huawei Google Nexus 6P campaign-Nominated for Finalist, The Spark Awards 2015, Marketing for.

Singapore

Achievements: - Increased online sales by 60 % in 2012 and 20.5% in 2013- Conceptualized marketing campaigns for SEA such as uAngel and uDivine App massage devices campaigns- Increased sales conversion rate by 15% by introducing targeted segment marketing schemaDigital and Ecommerce:- Conceptualized and executed marketing campaigns for USA and Canada.

-Freelance job during SMU school years.-Established marketing campaigns for start-up companies-Representative of public appearances such as media conferences-Reviewed and analyzed client products and services-Designed and prepared advertising materials

Bachelor Of Science (Ism), Information Systems Management, 2Nd Major Marketing

Activities and Societies: Information Systems School Community, Marketing

Information Technology, Information Technology, Networking, Merit

Activities and Societies: Stage Production