Raven Ke Shuiming Email & Phone Number

Singapore

Achievements: F23 ( Jul 22-Jun23)• Increased measurable online sales by 15% YOY - Amazon Singapore achieved 49% sales growth, NTUC FP online achieved 15% sales growth• Enabled digital marketing for new Malaysia online vendors• Launched One by Penfolds X Human Made wine collection designed by NIGO for selected SEA online channelsF24( Jul 23-Jun24)•Handled new portfolio for Hong Kong premium wine online retailer and growing volume depletion at 10%• Increased Singapore's sales value growth by 24.4% ( Contributed by doubling FP ON sales and 20% growth with Amazon Fresh )

Digital and Media Lead• Established social media platforms, contents and response management processes.• Managed projects -briefed and handled across multiple agencies and cross departments including social, google ad, programmatic, partnership/ affiliate, content planning and media productions.• Budgeted and strategized initiatives for full coverage of commercial branding ROIs.• Lead overall digital marketing decisions across various owned platforms including e-shop, market places, brand blogs and 3rd party media.Brand Marketing, Content and Partnership Lead• Integrated global contents and produce localized contents for the markets including video production, online content, influencers marketing and acquisition material.• Handled multiple partnerships across home business, F&Bs and interior design. • Created marketing content and sustainable relationship through workshops, social live and cross channels promotion to generate both affiliate sales lead and creditable branding.Achievements:• Successfully setup eco-system of essential digital marketing needs within the quarter, including procurement, media planning and executions of brand activities.• Successfully on-board retailers to adapt digital marketing programs with the brands.• Tripled online sales during COVID-19 through reactive marketing in 2019-2020• Tripled social engagement rate and goal conversion rate between 2018 to 2021

Singapore

-Handled 3 household brands : De'Longhi, Braun and Kenwood for SG and MY.-Handled digital enhancement to branding and eCommerce marketing campaigns.-Assisted in partnership and community marketing establishment.

Singapore And Malaysia

Achievements: -Handled over 15 Fashion and lifestyle brands such as Michael Kors, Armani Exchange, Fossil, Skagen, Adidas, Kate Spade, Misfit, DKNY and Diesel.-Started out new Ecommerce 3PP sites such as Lazada (Singapore and Malaysia) and Amazon Singapore.-Achieved Ecommerce growth of 700% in 2016 (Q3-Q4) .- Doubled E-commerce revenue (SG) in 2017 and achieved Top 3 e-commerce performance in the APAC regions for 11.11 campaign grossing above 500% growth.- Spearheaded holistic digital buy including social, media titles buy, programmatic and SEM.Digital& Ecommerce:-Supported digital campaign and sponsorship for Fossil retail stores, wholesale outlets, E-commerce channels and mall partners.-Worked closely with APAC office to plan and execute online marketing, CRM and site operation processes and activities to ensure successful seasonal product launches.-Managed end to end Ecommerce projects working with logistic, sales, partnership, inventory and design team.

Singapore

Achievements: -Shaped and established Huawei Singapore Digital/Social and E-commerce platforms-Managed projects with multiple brands and company such as Google, Rocket Internet, SPH, SMRT, P&G etc-Set best local sales record for Huawei sell out through successful Huawei Google Nexus 6P campaign-Nominated for Finalist, The Spark Awards 2015, Marketing for Excellence, Media Solution-Awarded 3 Times Huawei local project rewards (individual) in 2015 -Awarded Most Creative Marketing Team, South Pac Huawei Award -Leaded and nominated by SPH iINK Award for most creative advertisement 2014, Q4Digital& E-commerce:- Handled SEM, SEO, Google Analytic, social media planning, agencies management, media planning, campaign conceptualization, marketing procurement and sourcing, budgeting and reporting and product launches.-Established E-commerce platforms with IT distributors and E-commerce partners. -Assisted and guided after sales service department for online marketing initiatives ATL & BTL:-Handled marketing collaterals, traditional media buys, IT shows, on-ground activations, media events and sponsorship and public relationship.

Singapore

Achievements: - Increased online sales by 60 % in 2012 and 20.5% in 2013- Conceptualized marketing campaigns for SEA such as uAngel and uDivine App massage devices campaigns- Increased sales conversion rate by 15% by introducing targeted segment marketing schemaDigital and Ecommerce:- Conceptualized and executed marketing campaigns for USA and Canada market-Managed web platforms to drive sales and brand awareness through identifying, planning and executing online marketing programmes.-Analysed sales, online traffic data and customer feedbacks to strategize for up-coming marketing initiatives -Managed marketing budgets and allocations for the department.- Involved in product marketing to generate ideas and strategies for newly developed product.-Sourced and managed IT and marketing development project to third party vendors-Sourced drop-ship partners and wholesalers to increase sale channels and online awareness

-Freelance job during SMU school years.-Established marketing campaigns for start-up companies-Representative of public appearances such as media conferences-Reviewed and analyzed client products and services-Designed and prepared advertising materials

Bachelor Of Science (Ism), Information Systems Management, 2Nd Major Marketing

Activities and Societies: Information Systems School Community, Marketing

Information Technology, Information Technology, Networking, Merit

Activities and Societies: Stage Production