As VP, I act as a creative director and thought leader and within this award winning agency. - Oversee creative ideation, lead brainstorm sessions, and guide top level creative thinking for clients like Ferrara, Walmart, Chipotle, e.l.f. cosmetics, Spanx, Nike, and more. During my time with the agency, we were named Campaign US Independent Agency of the Year 2023 and Ad Age’s Social Media/Influencer Agency of the Year 2022. - Manage a team of creative strategists, copywriters, and world builders- Collaborate with design, production, and strategy teams across the agency to bring ideas to life- Lead integrated agency teams, client meetings, and presentations- Develop content streams, franchises, copy, scripts, and big ideas

• Ideated, workshopped, and executed digital campaigns, social media copy, and stunts for entertainment networks and CPG brands including NBC Universal, Hulu, Turner, Fox Home Entertainment, Facebook Watch, Toyota, Apple, and more.• Wrote scripts for original videos, as well as supporting assets for release over multiple social media and digital channels.• Crafted and perfected nuanced voices for distinct television series and CPG brands.• Led brainstorming, writing, and presenting on new business pitches.

• Helped formulate and fulfill comprehensive digital media strategies at this innovative and award-winning advertising agency. • Worked with leading entertainment clients like 20th Century Fox, Dreamworks, Warner Brothers, and more. • Created immersive world-building assets and experiences ranging from long-form video and detailed microsites to snack-able social content and interactive quizzes. • Concepted and oversaw social media calendars for major theatrical and home release campaigns.

• Edited editorial lists for Ranker, a Quantcast Top 100 site with more than 13 million unique visitors per month and 250 million pageviews. • Managed freelance writers, developed and assigned list ideas, conducted keyword research for search optimization, and used analytics to track and evaluate success. • Ideated, assigned, edited, and delivered lists for advertising partners.

• Developed and oversaw a consistent, engaging voice for Business on Tapp's app, online magazine, and small business community.• Edited and punched up all BOT articles before they were published to the site.• Wrote copy for email newsletters, ad campaigns, and mobile app push notifications. • Managed all Google Adwords campaigns, including ad copy and PPC strategy for both online and video ads.

• Pitched and wrote 3-5 featured content stories per day, with over 350,000 email recipients and 50,000 page views per story. While with FabFitFun, our email list grew by more than 150,000 recipients. • Published to and managed daily content on social media platforms like Facebook, Twitter, and Instagram. While in the role, reader engagement grew by over 150%.• Coordinated management of FabFitFun's relationships with advertising partners, and wrote copy for multiple advertising campaigns.• Wrote, produced, and worked as on-camera talent for FabFitFun video segments and interviews.

• Wrote and edited copy for the Los Angeles edition of the national web publication with over one million total email subscribers. • Managed freelance writers, directed publicist outreach, and coordinated photo sourcing while implementing overall editorial vision. • Provided comprehensive coverage of music, events, bars, clubs, restaurants, and travel for daily email distributed by upscale men's magazine and online city guide.

• Organized, managed, and oversaw nationwide recruiting events and casting finals. • Coordinated online outreach efforts for the casting of unscripted series for major cable networks.• Conducted phone, Skype, and in person interviews with potential cast members, and advised producers during the decision making process.

• Worked with casting directors, as well and studio and network executives, to schedule and organize screen tests, in-person auditions, and table reads.• Created and edited demo reels for actors and actresses.• Managed ABC executive's schedule, call sheet, expenses, and travel.

• Managed the President’s schedule, call sheet, travel, and other administrative needs. • Wrote and contributed to proposals and pitches of potential television series.• Researched, verified facts, and developed act breakdowns for the development of television series already in production.

• Wrote reviews of feature films, recaps of recent television episodes, and major editorial features.• Coordinated use of social media sites to market and expand the size and scope of Poptimal’s audience.• Attended and reported on industry events, such as the Writers Guild Awards.

• Researched and created news blasts covering the latest in daily entertainment news.• Wrote recaps and reviews of television programs as well as newly released feature films.• Researched, verified facts, and developed stories for featured articles and interviews.

• Researched and collected information for the development of potential television series.• Performed assistant and training duties including rolling calls and confirming meetings.• Led marketing campaign for launch of iPhone application, including utilization of various social media websites and online media outlets.