Kevin Eskew

Kevin Eskew Email and Phone Number

Senior Marketing Leader ➔ Building Winning Teams, Strategies & Processes @ MODA Homes
Kevin Eskew's Location
Portland, Oregon Metropolitan Area, United States, United States
Kevin Eskew's Contact Details

Kevin Eskew personal email

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About Kevin Eskew

Data-driven marketing executive applying rare mix of creative innovation and data science to accurately identify targets, prioritize resources, and optimize the entire customer journey. Building customer-focused teams, strategies, and processes that win customers, ensure loyalty, and drive growth.Strategist with technical and creative experience across all marketing functions. Understands market trends, captures, and interprets key performance data to pinpoint customer needs, uncovers growth opportunities, effectively executes programs that focus on profitable channels and significantly reduce wasted spend.Coach and mentor with passion for sharing business and marketing experience. Effectively leads cross-functional teams and manages vendor and agency relations. Full-spectrum technology experience from web development to graphic design to CRM administration. Expert in rapidly changing technologies and marketing trends, including mobile and social.Highlights:★ Led product development collaboration to automate customer reordering process for industrial printer labels, slashing customer churn by 50% and boosting online sales by 140%.★ Built customized attribution and reporting module to clarify customer motivation, allowing budget reallocation that cut CAC 38%, increased annual sales-qualified leads 163%, and drove $9M in new sales.★ Identified new home health revenue opportunity after COVID slowdown in primary automotive market, personally identified core customer needs, and launched new SaaS product that hit 2022 Q1 and Q2 customer acquisition targets.★ Created free data sharing module for salary / cost of living data company and negotiated key partnerships with major job board and financial services websites to drive 700% traffic increase and 20% directly-attributed revenue increase.Expertise:Marketing Strategy ♦ Growth Strategy ♦ Data Modeling & Analytics ♦ Product Strategy ♦ GTM Strategy ♦ Pricing Strategy ♦ Customer Acquisition & Experience ♦ E-commerce ♦ CRM ♦ Competitive Analysis ♦ Brand Strategy ♦ Demand Generation ♦ Omnichannel Sales Strategy ♦ Digital Marketing ♦ Marketing Technology ♦ Team Building & Leadership ♦ Strategic Alliances

Kevin Eskew's Current Company Details
MODA Homes

Moda Homes

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Senior Marketing Leader ➔ Building Winning Teams, Strategies & Processes
Kevin Eskew Work Experience Details
  • Moda Homes
    Chief Marketing Officer
    Moda Homes Jul 2023 - Present
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  • 4 Peas
    Growth Advisor
    4 Peas Feb 2023 - Present
    Helping companies better understand their customers, how to effectively communicate their value, and achieve reliable and consistent growth through data, experimentation, and process improvement. ★ Identify key bottlenecks and growth opportunities through data analysis and customer/market research.★ Conduct SEO and website audits exposing key content marketing and conversion rate optimization opportunities allowing for immediate increases in lead and pipeline metrics and long-term growth.★ Construct content frameworks that maximize inbound ROI by increasing and refining traffic flow and conversion.★ Provide coaching and training to executive, sales, and marketing staff.
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  • Scan123 Electronic Document Management
    Chief Marketing Officer
    Scan123 Electronic Document Management Sep 2021 - Feb 2023
    Portland, Oregon, Us
    Recruited to boost brand awareness, expand markets, build marketing team, and increase sales through new marketing strategy and programs. Develops KPIs to guide marketing and sales, provides market intelligence and collateral to sales team, analyzes and reports on channel performance to maximize budget ROI.★ Took company into entirely new home health vertical after decline in main-market auto dealership sales, accurately identified customer needs, and launched home health SaaS product that made new vertical fastest growing market.★ Transformed lead generation and increased sales demo show rates 300% and qualified leads 40% by turning sales meeting appointment team into proactive sales drivers through new management, incentives, training, and tools.★ Increased monthly recurring revenues from tiered service levels by 46% by simplifying and personalizing service overage billing to improve clarity and customer response.
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  • Act-On Software, Inc.
    Director Of Marketing & Demand Generation
    Act-On Software, Inc. Jul 2019 - Sep 2021
    Portland, Oregon, Us
    Brought in to increase demand in highly competitive market and implement processes to better prioritize marketing resources. Identified marketing KPIs, deployed and measured new demand generation programs, advised sales team, improved marketing automation, created marketing collateral.★ Cut customer acquisition cost 38% while driving $9M / 163% growth in sales-qualified leads by comprehensive review of lead tracking process using customized tool to identify effective marketing methods and eliminate wasted spend.★ Restructured pay-per-click process with new agency, more granular targeting, expanded tracking, and optimized landing pages that increased leads by 273% and landing page conversions 85% while cutting cost-per-lead by 63%.★ Grew organic leads by 94% in under 10 months by enhancing traffic-generating web content, aligning CTAs with customer interest for search engine optimization, and improving landing pages for maximum conversion.
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  • Vesta Corporation
    Director Of Demand Generation
    Vesta Corporation Jul 2018 - Apr 2019
    Lake Oswego, Oregon, Us
    Hired by SaaS provider to take company into anti-fraud market with new e-commerce security product. Developed go-to-market strategy and multichannel programs, identified and qualified target clients. ★ Tripled ICP targets by using web-scraping technology on potential client websites to identify qualifying metrics.
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  • Graphic Products
    Director Of Corporate Marketing
    Graphic Products Feb 2012 - Feb 2018
    Beaverton, Oregon, Us
    Brought in to restructure and revitalize underperforming marketing department with new creativity and technology. Implemented rigorous marketing analytics, developed marketing KPIs, built data-aligned marketing strategies, identified marketing trends and opportunities, and enhanced content marketing and lead generation. ★ Increased key online printer supply sales 140% and cut customer churn by simplifying client reordering process and guiding product development on creation of new automated reordering software.★ Reversed stagnating web traffic with 6-month 220% increase and ~12-month 528% increase in organic traffic by clarifying and optimizing web content structure and content update process.
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  • Economic Research Institute
    Marketing Director
    Economic Research Institute Apr 2006 - Feb 2012
    Irvine, Ca, Us
    Started as Marketing Manager, promoted to lead UK marketing, then to direct all marketing operations and focus on expanding markets and increasing product demand. Analyzed market trends, demographics, and competitor offerings to create data-aligned marketing strategies, applied data analytics to identify profitable channels.★ Negotiated strategic partnerships with job boards and career, and financial services websites to increase ERI web traffic by 700% and partnered with other data providers to expand product offerings, driving 20% revenue growth.★ Drove 154% increase in UK sales by realigning product features and marketing strategy to needs of UK market.★ Applied technology to identify low-return targets and cut cost-per-lead by 47% while doubling SQL conversion.
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  • Economic Research Institute
    Uk Marketing Manager
    Economic Research Institute Jun 2005 - Mar 2006
    Irvine, Ca, Us
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  • Economic Research Institute
    Marketing Manager
    Economic Research Institute Apr 1999 - Mar 2006
    Irvine, Ca, Us
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Kevin Eskew Skills

Social Media Marketing Social Media Optimization Inbound Marketing Digital Marketing Facebook Marketing Online Reputation Management Customer Journeys Digital Strategy Email Marketing Google Adwords Pay Per Click Search Engine Optimization E Commerce Optimization Online Lead Generation Web Content Optimization Community Development Community Engagement Web Community Management Kpi Reports Social Media Marketing Strategy Google Analytics Lead Generation Facebook Google Ad Planner Mass Email Marketing Social Media Advertising Seo Audits Off Page Seo Online Video Marketing Growth Hacking Sem Web Design Affiliate Marketing Customer Acquisition Strategic Planning Seo Ppc Web Analytics Online Marketing Mobile Marketing Product Development E Commerce Landing Page Optimization Organic Search Olap Online Advertising Market Research Leadership Account Management Management Salesforce.com Marketing Marketing Communications B2b Cross Functional Team Leadership B2b Marketing Marketing Research Business Development Competitive Analysis Multi Channel Marketing Marketing Management Public Speaking Small Group Communication Media Buying Digital Project Management Search Engine Marketing Content Management Systems Content Marketing

Kevin Eskew Education Details

  • Washington State University
    Washington State University
    Bachelor Of Business Administration - Bba

Frequently Asked Questions about Kevin Eskew

What company does Kevin Eskew work for?

Kevin Eskew works for Moda Homes

What is Kevin Eskew's role at the current company?

Kevin Eskew's current role is Senior Marketing Leader ➔ Building Winning Teams, Strategies & Processes.

What is Kevin Eskew's email address?

Kevin Eskew's email address is ke****@****ail.com

What is Kevin Eskew's direct phone number?

Kevin Eskew's direct phone number is +150364*****

What schools did Kevin Eskew attend?

Kevin Eskew attended Washington State University.

What skills is Kevin Eskew known for?

Kevin Eskew has skills like Social Media Marketing, Social Media Optimization, Inbound Marketing, Digital Marketing, Facebook Marketing, Online Reputation Management, Customer Journeys, Digital Strategy, Email Marketing, Google Adwords, Pay Per Click, Search Engine Optimization.

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