Karen Spinner Email & Phone Number

I began my content marketing career in San Francisco. Today, I work from my home on a 143-acre farm in Fayetteville, Arkansas, and lead the content strategy and services team for The Argonaut US, a fast-growing creative agency with a flair for messaging complex tech in deceptively simple ways. We partner with B2B tech marketers to design SEO-aware content strategies for the entire customer journey, build messaging to support ambitious business objectives, and produce high-converting content assets, including blogs, case studies, eBooks, podcasts, videos, white papers, Webinars, and more.On a personal note, wrangling cows, chickens, and pigs and successful content marketing can have more in common than you might think:UNTESTED CHANGES CAN BACKFIRE. Want to upgrade your chickens’ watering system or reframe your startup's core story and messaging? Prototype your new approach and try it out with a few birds–or people who match your key personas–before you make any big investments.THOUGHTFUL IS BETTER THAN REACTIVE. Cows got into your front yard? Nobody is downloading the marquee analyst report you commissioned last quarter? If you walk calmly into the pasture holding a bag of corn, your cows might follow. Similarly, a testing plan that covers all your key personas and content distribution channels can help you troubleshoot and transform disappointing results. SIMPLICITY IS BETTER THAN JARGON. Need to communicate your message quickly and clearly? Keep the jargon out of your messaging and copy. Compare “The pigs are tearing up the garden.” to “The porcine quadrupeds are destructively leveraging vegetation to augment their nutrition.”Hope this was helpful and even a little amusing! If you're a tech marketer with questions about your content strategy or a strategist looking to share best practices, please don’t hesitate to reach out.

Listed skills include Marketing Communications, Integrated Marketing, Email Marketing, Marketing Strategy, and 10 others.