Within 10 years of experience working in Branding , I assess small and medium companies, and also entrepreneurs to help them on developing their brands and business with strategic and design implementation.As a branding consultant, I am involved across all phases of the process, accompanying in the development of emerging brands in the market. I also support agencies to lead and follow up branding projects, from understanding the client's needs and solving the problems through different methodologies of qualitative research, trends analysis and market data, as well as design thinking to deliver communication branding and digital strategies that are translated into corporate image, packaging, verbal identity, social media strategies and UX/UI. My process combines: strategy, creativity and design.Clients: Bleu Agave (agave distillates shop based on Paris), Bleu Pixel (UX/UI Agency), Montesanto (Community Management), Romero y Sal (Restaurant), etc.I also collaborate with Gray Cat (Design UX/UI Agency) writing on a blog about trends, culture and branding.

Entendimiento profundo de las necesidades de negocio del cliente y entendimiento profundo de briefs.Alineación de equipos.Aseguramiento del correcto performance de las campañas.Levantamiento de tareas y seguimiento con los diferentes equipos involucrados.Seguimiento y mejora de procesos.Rentabilidad de las marcas.Mantenimiento de relación con los clientes.Búsqueda de oportunidades de nuevos negocios.Marcas: OCESA, Merz, Sony, Gamers Unite, MeVeo

I helped to maintain and to grow business.Responsible for following up projects: communication with clients, invoice process, setting up meetings, document meetings, coordinating deliverables on time, and coordinating deliverables with the creative team.Responsible for developing market audits, data research and analysis, information synthesis and presentations development. A client's brand keeper, evaluating design internally with the creative team to ensure the brand assets and the brief's objecting on timing. Clients: Coca-Cola, Quantum (Coca Cola PR Agency), Grupo INDHECA (Construction Industry).

Responsible for creating and retaining client's relationship and following up branding projects and daily deliverables. Intermediary between marketing client's area and creative internal team.Understanding brief's needs and developing strategies to position brands in the market through insights research, qualitative interviews, trends analysis and visual audits to be translated into design, digital and strategic deliverables.I led verbal identity projects and developed deployments for marketing and communication client's areas: naming, brand voice, taglines, nomenclature, slogans, manifestos.Achievement: to be part of the repositioning of well recognised brands in the market, to be selected for a "High-potential" employees program and to bring one of the most important accounts to the agency, Kimberly Clark.Clients : Coca-Cola, Kimberly Clark, Procter & Gamble, Duracell, Danone, Pepsico, Grupo Posadas, New York Life and New Business.

Responsible for giving support to Senior levels of the main account Mead Jonson. I developed market and trends analysis, qualitative research, storecheck to generate new opportunities and strategies to position brands such as Cal-C-Tose, Enfagrow, Choco Milk, etc.Responsible for following up to POP, BTL, Banners, design arts of the different client's initiatives being the main contact with the marketing area. Being a brand keeper and responsible for shooting product executions, campaigns in collaboration with advertising agencies and house producers.Achievement: to be responsible and brand keeper of a range of client's initiatives, controlling, planning, tracking the roll out of new brand launches for different markets including Latin America and Mexico. As brand keeper I supervised the brand guidelines and I also worked with multidisciplinary design teams and production to achieve the total client's satisfaction, delivery control, ensuring the best quality within the best timings.Clients: Mead Johnson, Alsea.

I supported different teams in the consultancy area of the agency, working directly with seniors level. Market research, brand position analysis, store checks and presentation development to present findings and opportunities.Achievement: to develop a great branding analysis for one of the most ambitious initiatives of Mead Johnson's institute. This achievement allowed me to be hired.