Wayne designs strategic communications campaigns encompassing media relations, executive communications and innovative marketing tactics that serve his clients’ goals.

As Director, Communications was responsible for facilitating structured, consistent and strategic communications across an organization with 7,000+ employees and 15 operating companies. Worked closely with cross-functional executives from Sales & Marketing, HR and Legal to develop effective and compelling strategies and communications for suppliers and customers, as well as employees, focused on key initiatives such as business development opportunities, supplier activity and employee engagement.• Developed a comprehensive communications plan to facilitate improved, centralized, communication and messaging throughout all operating companies including all workplace and marketplace activity.• Worked with the Executive Team to define strategic approach to internal communications and develop specific communication platforms and vehicles to increase associate engagement.

As the Association’s head of communications, provided a broad range of global services to the CEO and senior management of the largest provider of alternative dispute resolution services. Was responsible for developing and executing multifaceted public relations plans, strategy, and counsel to raise the level of awareness of the Association’s leadership and business segments. Integrated corporate communications resources into government relations for consumer arbitration on national and state levels. Managed and directed a public relations agency to support both strategic and tactical communications efforts.• Executed local, regional, national, and international media relations to support new products, revisions to rules, and senior leadership as experts in their specific fields. Raised overall profile of the Association through placement of authored articles, Op-Ed pieces, and Letters to the Editor in top-tier, industry, and legal publications.• Provided communications counsel which included brand message development, management of crises in specific industries, as well as media training of the CEO and senior level managers. Broadened the capabilities of the Association’s spokespeople to be true thought leaders for dispute resolution.• Developed and executed communications strategy surrounding high visibility arbitration and mediation-based projects including an automobile dealer arbitration program authorized by Congress and the Florida Residential Mortgage Foreclosure program initiated by the Florida Supreme Court.• Planned, drafted, and executed internal strategy and communications during a change in corporate structure. This included the development of messaging, speeches, memos, and presentations for use by the CEO and other senior managers.• Provided marketing support for several regional and national programs.Member of Diversity CommitteeChair, RFP Working group

Responsibilities included all internal and external communications for the firm on a national level, including pitching firm transactions and matters, placing attorneys as industry experts, interview preparation, and overall counsel to increase firm’s media exposure. Managed a public relations staff which included a coordinator and assistant, providing communication plans, direction, and guidance to ensure that the firm’s strategic goals, as well as consistent messages, were being supported in the media. Oversaw a public relations agency, managing time, budget, and focus to support the public relations team efforts. • Established and maintained a means to increase the number of corporate transactions and litigation matters covered in the legal media. Created documents to report consistent information internally through coordinated efforts with the office managing partners. Increased the number of press releases on firm business which resulted in an increase in press mentions.• Researched business trends, legislation, and litigations to identify opportunities for partners to provide expert commentary. Continuously generated interview opportunities with top-tier, business, trade, and legal media for partners in the firm resulting in an increase in media impressions as well as an increase in awareness of the firm’s practice areas. • Drafted and implemented firm’s Corporate Culture Plan to increase overall visibility and commitment to law firm diversity, pro bono work, and technology. Coordinated opportunities within the legal and trade media to demonstrate the firm’s awareness to the importance of a diverse partnership as well as ability to service client-base through the use of technology.Member of Diversity Committee

Managed internal and external communications for all US-based offices. Responsibilities included pitching media on firm deals and litigation work, placing attorneys as industry experts, editing and placing bylined articles, interview preparation and coordination, and providing public relations counsel to firm clients. Raised the overall profile of the firm in the legal, trade, and national print media.• Led a media campaign, which included media relations for both a firm attorney and client, for a US Supreme Court case on the Solomon Amendment and military recruiting on law school campuses. Placed several articles with major wire services and daily newspapers including the Associated Press, and The New York Times. Also booked the lead attorney on both The O’Reilly Factor and The Abrams Report.• Spearheaded media relations, and provided strategic public relations counsel, to the Mayor of New Paltz, New York regarding both civil and criminal charges filed for conducting same-sex marriages without a license. Booked the Mayor to appear on Late Night with Conan O’Brien. • Was responsible for leading media relations for another US Supreme Court case that had a major impact on the pharmaceutical industry. Placed news articles in many legal, trade, and daily newspapers. Booked the lead attorney to appear on 60 Minutes.• Was part of a public relations team that provided both plans and media execution on behalf of the legal team representing Congressmen Shays and Meehan in their case against the Federal Election Committee.• Developed firmwide communications plans to raise the profile of the entire firm by office, as well as practice area. Created media source lists which categorize all firm partners into groups and lists that are utilized by legal media. This resulted in an increase in use of firm attorneys as industry experts.

Managed all media responsibilities for external communications with respect to the firm's East Coast and California offices. Responsibilities included pitching firm business to relevant media, placing attorneys into articles as industry experts, placing bylined articles into legal and trade publications. Responsible for interview preparation and media plans, goals, and measurement.• Worked with partners in eight offices to increase the firm's overall outreach to the media. This outreach was on several levels including legal, local business, national business, industry trades, as well as national print, broadcast and online media. • To increase partner awareness and ability to work with the media, I drafted media training manuals and traveled to each office to lead a training class on story development, pitching, interview tips, and crisis management.• The results of my efforts were documented through an increase in overall media impressions, including an increase in both local and national exposure.

Oversaw and managed all aspects of corporate messaging (corporate overviews; executive briefings for media/analyst interviews; press releases; pitch letters; speaking points) as well as supervising external public relations effort, which included managing three global PR agencies, to further corporate brand awareness and launch new products.• Effectively raised Factiva’s profile, in a competitive industry marketplace, through increasing industry analyst outreach to a global list of more than 100 analysts. Conducted a global analyst tour to introduce Factiva’s new products and services, resulting in positive bulletins from leading analysts including IDC, Delphi Group and the Butler Group.• Provided counsel to the CEO and executive management for correspondence to both internal and external audiences; including interviews, keynote addresses, presentations and positioning statements.