Keta Plaku

Keta Plaku Email and Phone Number

Product, Platform @ Wisepal
New York, NY, US
Keta Plaku's Location
New York, New York, United States, United States
About Keta Plaku

Hi 👋 I’m Keta. I have built and launched tech products in the e-commerce and education space. At an EdTech startup, I have led a cross-functional team of 15+ to develop and launch a product that connects instructors with students to improve the quality of learning. At an e-commerce startup, I designed and built an MVP site with an end to end shopping experience.I am looking forward to joining an impactful company as a product manager that customers love and drives revenue growth.🔑 Key Skills: Product Strategy, Product Roadmap , User-Centric Approach , Cross-Functional Collaboration, Product Design, Product Vision, Interpersonal Communication, Customer Interviews, Customer Journey, User Experience (UX), Technical Requirements, Go-to-Market (GTM) Strategy, Agile Methodology, Lean, A/B testing, Conversion Rate Optimization, Monetization, Leadership, Hiring, Mentorship.

Keta Plaku's Current Company Details
Wisepal

Wisepal

View
Product, Platform
New York, NY, US
Website:
wisepal.co
Employees:
2
Keta Plaku Work Experience Details
  • Wisepal
    Product, Platform
    Wisepal
    New York, Ny, Us
  • Eaglereach
    Product Manager
    Eaglereach 2022 - Present
    Remote, Us
    -Increased engagement rate by 50% for Commerce “Shopper” segment by streamlining product discovery via the minimum viable product (MVP) launch.-Boosted conversion rates by 55 % by spearheading a personalized email campaign to target low intent buyers using content variations.-Achieved 35% in the project delivery efficiency by prioritizing product backlog, resolving issues swiftly and seamlessly integrating new features.-Accelerated feature delivery velocity by 65% through agile scrum methodology, collaborating cross-functionally with engineers, designers, and sales while continuously refining the product roadmap.-Increased traffic by 200% by executing a go-to-market (GTM) strategy through marketing campaigns including social media, and content marketing.- Drove a 25% reduction in shopping cart abandonment by implementing push notifications to engage with cart abandoners driving them to purchase items.-Increased click-through rate (CTR) by 70% by running A/B tests to promote category discovery among visitors and optimize the product listing recommendations based on data insights.-Improved customer satisfaction score up to 60% by conducting market research and interviewing 20+ customers to understand their pain points and convert them to write engineering-facing user stories and acceptance criteria.
  • Product Manager Accelerator
    Product Fellow
    Product Manager Accelerator Jan 2023 - Present
    Boston, Ma, Us
  • Wisepal
    Product, Platform
    Wisepal 2020 - 2023
    -Grew user base 200% through an education marketplace launch from 0-1, connecting students with vetted instructors to democratize access to high-quality learning for students.-Generated 30K monthly views through customer acquisition campaign targeting both students and instructors.-Improved conversion rate from 30% to 60% by executing a go-to-market (GTM) strategy via SEO and paid per click (PPC) ads, resulting in an increase of students and instructor sign-ups.-Improved customer retention by 40% by enhancing onboarding and user experience through resources and live chat support for all users.-Achieved a net promoter (NPS)score of 9/10 by proposing key feature updates based on all users survey feedback.- Reduced 40% time to market by working cross-functionally with 15+ engineers, designers, sales and marketing through ideation, MVP and live launch.-Enhanced platform scalability by 85% by integrating Digital Ocean cloud infrastructure to allow for thedeployment of a large-scale user base.-Achieved a 90% customer satisfaction score by integrating Google Cloud to deploy an open source virtual classroom software program accessed through a learning management system (LMS).
  • Weill Cornell Medicine
    Research Assistant
    Weill Cornell Medicine 2014 - 2018
    New York, Ny, Us
    -Published in the NIH by presenting an atlas of 4,728 metagenomic samples from subway systems in 60cities over 3 years, cataloging the world's urban microbiomes using GIS Cloud Mobile Data Collection app.-Identified 2000 new cases of cardiovascular disease and diabetes among participants by collecting healthsurvey information through REDCap.
  • The City University Of New York
    Research Fellow
    The City University Of New York 2015 - 2016
    New York, Ny, Us
    -Conducted research, investigated and obtained a dataset by leveraging the Bankscope database to analyze the use of data in economic analysis for the banking sector.
  • Nyc Department Of Health And Mental Hygiene
    Bureau Of Maternal, Infant And Reproductive Health
    Nyc Department Of Health And Mental Hygiene 2014 - 2014
    Queens, New York, Us
    Conducted research for the NFP program to improve prenatal programs.
  • The City University Of New York
    Teaching Assistant / Facilitator
    The City University Of New York 2011 - 2011
    New York, Ny, Us

Keta Plaku Education Details

  • New York University
    New York University
  • Hunter College
    Hunter College
    Economics

Frequently Asked Questions about Keta Plaku

What company does Keta Plaku work for?

Keta Plaku works for Wisepal

What is Keta Plaku's role at the current company?

Keta Plaku's current role is Product, Platform.

What schools did Keta Plaku attend?

Keta Plaku attended New York University, Hunter College.

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