Owner of Fat Pigeon Bar Hop & Chubby Cho Fun Asian Table Brands which have been a success story since inception and have their outlets in Hyderabad. Have won multiple awards for the same at state and national level.

Marketing & Communication Strategy1) Conceptualized & orchestrated marketing campaigns that effectively reinforce & build brand awareness & recall.2) Also conceptualized the Go to Market Strategy for various Products in the Lava Portfolio3) Demonstrated competency in conveying Lava value proposition by overseeing a wide range of channels like ATL,BTL, Digital & Brand Communication4) Derived efficiency across various initiatives being executed through ROI analysis, identified… Show more Marketing & Communication Strategy1) Conceptualized & orchestrated marketing campaigns that effectively reinforce & build brand awareness & recall.2) Also conceptualized the Go to Market Strategy for various Products in the Lava Portfolio3) Demonstrated competency in conveying Lava value proposition by overseeing a wide range of channels like ATL,BTL, Digital & Brand Communication4) Derived efficiency across various initiatives being executed through ROI analysis, identified improvement areas &empowered the respective vertical heads by sharing inputs & key learning’s at regular intervalsBrand Management5) Managed the production of TV adverts, newspaper & magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows & liaising with art designers, copywriters, media buyers & printers6) Initiated Brand Track Study to understand the brand positioning & consumer perception. Integrated the insights in the marketing & Brand Communication activities7) Applied consumer insights & market research to gain an understanding of consumer, customer, competitive environment & channel needs for the product or category to determine new marketing opportunities8) Identified various external agencies & partners for various brand campaigns & marketing initiativesAchievements:1. Awarded the Star Award for an exceptional Performance at Lava International towards complete ownership & completion of a key & critical activity2. Received Spot Performance Award towards optimization of Marketing Budgets & bringing in to light grey areas which saved the company close to 18 Crore INR. Show less

1) Designed & executed new product launch strategy & developed marketing goals & plans for business development2) Determined various branding, advertising, publicity & promotion activities to generate revenue & create brandawareness3) Evaluated & understood current & potential consumer behaviour to design future marketing strategies4) Researched & reported on external market opportunities to generate leads & monitor market penetration5) Managed the customer journey (customer… Show more 1) Designed & executed new product launch strategy & developed marketing goals & plans for business development2) Determined various branding, advertising, publicity & promotion activities to generate revenue & create brandawareness3) Evaluated & understood current & potential consumer behaviour to design future marketing strategies4) Researched & reported on external market opportunities to generate leads & monitor market penetration5) Managed the customer journey (customer relationship management) in order to retain customers & also framed customer focused decisions & approach6) Managed agencies & associated to ensure a strong affiliate connect to achieve business goals7) Designed Online Digital Marketing & evaluation business model to create a strong online customer baseAchievements:1. Optimized the marketing spend by 15% on a monthly basis2. Rewarded & recognized by the Top Management at Leisure Play towards ensuring exceptional results for a particular online marketing initiative Show less

1) Designed & implemented the entire client acquisition cycle – from visiting clients to designing proposals & interacting with the operations team2) Strengthened multiple deals by thoroughly ensuring process compliance from financial & legal aspects3) Improved organizational business potential by strengthening relationships with key influencers, potential & existing business partnersAchievements:1) Overachieved sales target by 20% in second quarter of 20112) Received… Show more 1) Designed & implemented the entire client acquisition cycle – from visiting clients to designing proposals & interacting with the operations team2) Strengthened multiple deals by thoroughly ensuring process compliance from financial & legal aspects3) Improved organizational business potential by strengthening relationships with key influencers, potential & existing business partnersAchievements:1) Overachieved sales target by 20% in second quarter of 20112) Received Employee of the month award at Laqshya Media for ensuring bring new clients on board by initiating & conceptualizing new branding opportunities at Hyderabad International Airport Show less

1) Gathered Business & Functional Requirements, developed Use Cases, conducted Gap Analysis & Impact Analysis,modelled Businesses Processes, prepared Training manuals & Knowledge Transfer manuals2) Developed strong customer interfacing skills by dealing with customers, understanding their business & functional requirements3) Initiated team-wide process improvement procedures to improve overall productivity & enhance knowledge sharing along with skill building by collaborating with… Show more 1) Gathered Business & Functional Requirements, developed Use Cases, conducted Gap Analysis & Impact Analysis,modelled Businesses Processes, prepared Training manuals & Knowledge Transfer manuals2) Developed strong customer interfacing skills by dealing with customers, understanding their business & functional requirements3) Initiated team-wide process improvement procedures to improve overall productivity & enhance knowledge sharing along with skill building by collaborating with team & training programs.Achievements:1. Appointed Editor-in-Chief for the Gurukul Newsletter (Trainee’s Magazine) – Received Acknowledgment from Mr.Narayan Murthy (Founder of Infosys)2) Selected as a (Self-Governance Team) member to help fellow colleagues with their issues & concerns Show less