A B2B Marketing Manager who has championed the Digital activation of Content Management campaigns involving email, social media, and paid activities. Developed lead generation practises from scratch in an international, matrixed organisation. Worked in large blue-chip B2B and B2C organisations, both client and agency-side. Having started career in market research, retrained through the Google Squared Digital Marketing programme to further career in digital marketing. A background in insight’s enables a data-driven and objective marketeer who believes in marketing that drives commercial growth and ROI. A passion for lead generation and marketing automation with 5 years' experience using Salesforce's Pardot Platform. B2B Marketing | Content Marketing | Inbound Marketing | Marketing Automation | Lead nurturing | Email Marketing | MarTech | Marketing Operations | Marketing and Sales alignment