Building the Commercial function grounds up including the Sales, Marketing and Customer Success Teams. Responsible for conceptualizing and executing the go-to-market strategy including productization, devising pricing strategies, building teams, and managing the P&L.

Managing everything Sales in the APAC region.

Leading the sales function of Simplifai in the SME vertical in the APAC region. Responsible for conceptualizing and executing the go-to-market strategy including productization, devising pricing strategies, building sales teams, and managing the P&L.

Joined Torqus Systems to spearhead company's goal of doubling revenue through effective roll-out of Channel Sales Network. Managing Inside Sales Division including Lead Generation and International Team in B2B verticalDineout Manager, Inside Sales• Built and managing team of 35 people directly through 4 Team Leads and 25 people indirectly from scratch• Responsible for recruiting, training, functioning and deliverables of these teams• Developed and rolled out processes and key metrics for my functions• Publishing weekly and monthly performance and efficiency reports for my functions• Outsourced and set-up lead generation process to I-Energizer, Noida including process set-up and defining key deliverables• Part of the team responsible to define product positioning in market including product pricing and sales incentive programs• Driving the team and keeping them motivated for continued excellence in their performance and taking new initiativesKey Achievements: Achieved 10X increase in monthly recurring revenue averaging 100+ new acquisitions monthly within a span of 6 months Successfully renewed 92% of the accounts and achieved up-sell target of 30% of initial revenue month on monthTorqus Systems Pvt. Ltd.Strategy Manager, Channel Head• Developed the processes and metrics to effectively measure performance of this vertical• Being part of the Core Team, held key role in defining company's monthly and quarterly goals, product road-map and offerings• Helped the founders manage top-line at the time of seeking funding through key account acquisitionKey Achievements: Established Channel Partner Network in 15 Cities with ~20 Channel Partners from scratch in an year Increased recurring revenue by 250% within 14 months through Channel Sales Network

Joined as Management Trainee in media vertical of Hinduja Group and was tasked with brand launch of NXT DIGITAL. Managed Rest of India sales of the broadband division (One Broadband) in the following yearONE BROADBAND• Responsible for rest of India (13 major cities in India after Mumbai) for entire Sales and Operations managing a team of 17• Responsible for all strategic initiatives running out of CEO's office• Custodian of the financial model for ONE BROADBAND business plan and responsible for financial analysis of all strategic initiatives and vendor pricing• Part of the core team responsible for devising marketing plans, product pricing, sales structure and incentives, JVs and new product launchesKey Achievements: Instrumental in complete turnaround of under-performing sales team; set higher expectations and instituted individual accountability resulting in 300% increase in revenue over six months Renegotiated with all major ISPs through competitive bidding and bulk deal resulting in 52% reduction in bandwidth costsNXT DIGITAL• Executed and worked on the entire launch campaign of NXT DIGITAL, India’s leading Digital TV platform• Regularly interface with sales, technology and finance teams to understand marketing & communication requirements• Researched and worked on the Market Positioning of NXT DIGITAL• Worked on an annual Marketing Budget of Rs. 20 Crore and developed ROI calculation mechanism• Responsible to develop and execute the PR strategy for NXT DIGITAL brand• Closely worked with the creative agency in conceptualizing and executing advertising campaigns across print, digital media and OOH.Key Achievements: Played a vital role in bringing on-board vendors for various recurring marketing and communication activities Conceptualized and executed ad campaigns on WhatsApp for timely dissemination of key messages at minimal cost

The Looking Glass Project• Identified key behavioral patterns among the youth (18–24 years) by conducting research activities including interviews and Focus Group Discussions, in Mumbai.• Devised a report based on the findings to be utilized for the company’s future advertising campaigns targeted towards the youth by the planning and strategy team.

• Worked on brands including Tang, Britvic and Fusionbeats and studied consumer behavior by interviewing and analyzing behavioral patterns of customers at purchase points.• Carried out research by analyzing advertisements and field work for pitches of Myuniverse.com, Reliance Digital and Sheth Developers.

• Technical Specialist on Windows and other supported software• Responsible for achieving individual and team sales targets by suggesting suitable IT products to individual clients and SMBs globally• Team ranked #1 in company sales for 3 consecutive quarters

• Worked on Hewlett Packard project on PC and printer division handling individual and SMB clients• Helped team members in providing resolution to Hewlett Packard customers globally • #1 Team (revenue) on the floor in four consecutive quarters