Kickstarting this new and exciting start-up; strategy, business plan, product positioning, proposition development, building the team, and fundraising. RIVER is an AI-powered evolution of the way personal data is bought & sold, and the way individual value is monetized on the internet. RIVER offers consumers a new and powerful experience to search, shop, share, and get paid cash for their data ~RiverPay

Financial and commercial support for all parts of the business in preparation for 1st flight

Supporting all financial and commercial operations, mapping a pathway to profitability - pricing, KPI definition and dashboarding, and compliance

Frank Energy, formerly Energy Online, Genesis Energy's challenger brandLed the commercial transformation of Frank Energy's operating modelSecured parent company investment in digital transformation, brand & marketing, and price optimisation, to set the foundations for sustained market share and P&L growthOngoing management of Frank Energy’s P&L through revenue optimisation and cost-out, identifying key operational metrics driving commercial performance

Safe, affordable, and more attractive alternative to the traditional bed rail, to stop children falling out of bedSold in 2021 to The Sleep Store - https://www.thesleepstore.co.nz/brand/big-bed-bumper/big-bed-bumper

Defining the longer term analytics roadmap for Genesis, transforming it to a world class data led energy manager

Full ownership of commercial & customer outcomes for key initiatives on the Residential product roadmapLed a cross functional squad to launch a new suite of residential energy plans in response to the Government’s review of prompt payment discounts, offering customers new value exchanges, delivering to the commercial targets; increased margin with no loss of volumesLed a small incubator squad to successfully trial a new loyalty and retention product which evolved to the current… Show more Full ownership of commercial & customer outcomes for key initiatives on the Residential product roadmapLed a cross functional squad to launch a new suite of residential energy plans in response to the Government’s review of prompt payment discounts, offering customers new value exchanges, delivering to the commercial targets; increased margin with no loss of volumesLed a small incubator squad to successfully trial a new loyalty and retention product which evolved to the current Power Shout proposition, driving positive customer sentiment and lower churn Show less

New Zealand's simplest holiday idea. You go to theirs. They come to yours.Home exchange platform just for Kiwis, reducing the costs of holidaying in New ZealandSold in 2019 to the global Holiday Swap brand - https://www.holidayswap.com/

• Develop and execute powerful customer centric campaigns through marketing insight and commercial analysis, to deliver revenue and profitability targets for Consumer On Account Mobile segment, collaborating cross functionally and securing buy-in across operating units; Finance, Retail, Service, Technology, Telesales (including 3rd party outsource partners).• Key commercial marketing outcomes / targets; loyalty / churn reduction, Prepay to On Account migration, ARPU protection, upsell… Show more • Develop and execute powerful customer centric campaigns through marketing insight and commercial analysis, to deliver revenue and profitability targets for Consumer On Account Mobile segment, collaborating cross functionally and securing buy-in across operating units; Finance, Retail, Service, Technology, Telesales (including 3rd party outsource partners).• Key commercial marketing outcomes / targets; loyalty / churn reduction, Prepay to On Account migration, ARPU protection, upsell, cross sell.• Performance measurement against target through robust reporting and post-implementation ROI analysis, to drive continual campaign optimisation through a culture of ‘test & learn’. • Management of stakeholder expectations to Director level and presentation to key leadership meetings.• Champion a best practice CVM capability within a fast paced marketing environment, with customer experience and commercial trade-offs at the heart of decision making. • Coach and upskill junior commercial manager to increase the overall effectiveness of the team and support succession planning within the team. Show less

• Drove increased productivity and return on investment across sales channels through the provision of analytics, insights & management decision support• Key successes; launch of deskbound account management model for smaller SME accounts, new Corporate & Government account management model and commission construct• Chaired Commissions Advisory Committee ensuring strong governance as well as sound commercial insight over commission initiatives to drive sales outcomes

Developed complex numerical analysis in a high pressure Marketing environment (not Finance) to assess impact of potential price changes and secure senior management approval of any recommendations;• Analysed expected customer response to pricing initiatives based on cross functional collaboration - take up rates, usage stimulation, customer call behaviour, brand perception, acquisition rates, churn, etc.• Formulated research programmes to establish key customer insights and likely… Show more Developed complex numerical analysis in a high pressure Marketing environment (not Finance) to assess impact of potential price changes and secure senior management approval of any recommendations;• Analysed expected customer response to pricing initiatives based on cross functional collaboration - take up rates, usage stimulation, customer call behaviour, brand perception, acquisition rates, churn, etc.• Formulated research programmes to establish key customer insights and likely responses to change.• Recommended optimal pricing to maximise EBITDA return / minimise investment payback, clearly distinguishing between losses through price reductions and gains through usage stimulation / new customer acquisition / existing customer retention.• Evolved complex series of financial scenarios into succinct overview and recommendations fit for review by cross functional stakeholders.• Ensured that all recommendations highlight key risks, impact of varying competitor responses, and contingency plans.• Progressed and presented recommendations to senior management and secured approval. Show less

Planned and launched The O2 Wallet Trial - Europe’s largest and most customer focused trial of NFC (Near Field Communication) technology on a mobile phone (2007);• Collaborated with strategic partners Nokia, VISA, Barclays, Transport for London, AEG, and other 3rd party vendors to agree a common vision and trial experience.• Managed 3rd party marketing agency to produce a 6 month programme of research activities.Set up and managed O2’s Venture Capital & Innovation Programme… Show more Planned and launched The O2 Wallet Trial - Europe’s largest and most customer focused trial of NFC (Near Field Communication) technology on a mobile phone (2007);• Collaborated with strategic partners Nokia, VISA, Barclays, Transport for London, AEG, and other 3rd party vendors to agree a common vision and trial experience.• Managed 3rd party marketing agency to produce a 6 month programme of research activities.Set up and managed O2’s Venture Capital & Innovation Programme (2007);• Ran ‘dragon’s den’ style interviews with 3rd party vendors to identify potential new revenue streams for O2.• Managed relationships with external VC houses to identify potential vendors.Developed O2’s strategy for Instant Messaging and Push to Talk (2005-2006);• Communicated strategy internally to Board level, securing consensus and roadmap prioritisation.• Evangelised strategy amongst vendor community and other operators via cross industry forums. • Assessed market opportunity via a focused research and customer insight programme.• Developed market propositions detailing best customer experience, pricing, targets, and launch plans.• Led cross functional teams from across O2 to run an RFI from leading 3rd party vendors.• Engaged with SMS, MMS, and email teams to shape wider mobile messaging strategy for O2 Europe. Show less