Assistant Vice President - Seo
CurrentStrategic Planning: Develop & lead the overall SEO strategy in alignment with the client's business objectives and goals. Define KPIs and create a roadmap for achieving them.Team Management: Manage and provide leadership to a team of SEO managers, Asst. manager, and Senior Exec. Delegate tasks, set priorities, and ensure the team is working efficiently.Budget Management: Oversee the budget allocated to SEO initiatives, making informed decisions on resource allocation, tools, and technology investments.Competitor Analysis: Conduct in-depth competitive analysis to identify opportunities, threats, and gaps in the market. Adjust the SEO strategy based on competitive insights.Content Strategy: Collaborate with content teams to create an SEO-driven content strategy that aligns with target keywords and addresses user intent.SEO Pitches: Creating compelling SEO pitches in sync with Social & Media Teams to onboard new clients.Analytics and Reporting: Utilize analytics tools to monitor SEO performance and create detailed reports. Present findings and insights to senior management.Algorithm Updates: Stay informed about search engine algorithm updates (e.g., Google) and adapt strategies accordingly to maintain or improve search rankings.Stakeholder Communication: Communicate SEO strategies, progress, and results to clients & Business Head.Legal and Ethical Compliance: Ensure SEO practices adhere to ethical guidelines and legal regulations, avoiding tactics that could result in penalties from search engines.Thought Leadership: Represent the company as an expert in SEO at industry conferences, webinars, or in industry publications.Vendor and Agency Management: Oversee relationships with SEO vendors or agencies, ensuring they deliver value and meet performance expectations.Innovation: Keep up with emerging trends and technologies in SEO and digital marketing, and implement innovative strategies to stay ahead of the competition.
