Product Manager
Current- Leading revenue-generating global initiatives through strategic digital feature launches.
- Work with cross functional teams such as engineering, KYC, UI/UX, content, risk, fraud, compliance, legal, privacy, marketing, pricing, PMO, customer care, etc. and also manage third party vendors to launch features.
- Launch and optimize global KYC funnels, reducing drop-offs and increasing conversion.
- Led loyalty and referral programs, boosting acquisition and retention.
- Led MarTech initiatives-successfully implemented Salesforce Marketing Cloud resulting in increased retention, digital engagement and operational savings.