Ketan Vakil

Ketan Vakil Email and Phone Number

Founder at Gourmend Foods & KMV Digital @ Gourmend Foods
Ketan Vakil's Location
New York, New York, United States, United States
About Ketan Vakil

Ketan Vakil is a Founder at Gourmend Foods & KMV Digital at Gourmend Foods. He possess expertise in digital strategy, web analytics, analytics, user experience, sem and 36 more skills. Colleagues describe him as "We worked with Ketan for more than 1.5 years. He and his team at KMV Digital supported our digital marketing team with UX design, marketing analytics and copy-writing throughout this period. I absolutely enjoyed working with him. He is smart, always reasonable with solid knowledge of all aspects of digital marketing. I highly recommend him and I will certainly work with him again in my next venture.", "It was my pleasure to have Ketan as my leader when I started American Express. Ketan infuses passion and innovation into everything he touches and this shows through in his leadership style. Ketan is a leader that encourages those under him to be innovative and think outside the box while at the same time rolling up his sleeves and helping as needed. Ketan is a rare breed of leader, as he goes above and beyond for those on his team in promoting their accomplishments, even if it means not taking credit for himself. Ketan continues to be my favorite leader and I hope our paths cross again.", and "Ketan is one of the most effective people I know at "getting good things done." Smart, conscientious, diligent, focused on moving the bottom line, and easy to work with, I saw him bring great value to American Express on projects that we worked on. And, he is a great guy. I look forward to working together in the future."

Ketan Vakil's Current Company Details
Gourmend Foods

Gourmend Foods

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Founder at Gourmend Foods & KMV Digital
Ketan Vakil Work Experience Details
  • Gourmend Foods
    Founder
    Gourmend Foods Jan 2021 - Present
    60% of Americans report experiencing a digestive issue on a weekly basis and 15% of the planet’s population has IBS (irritable bowel syndrome). Our products are created to bring this large market joyful relief. Gourmend Foods is a line of deliciously digestible cooking essentials for people that suffer from food sensitivities. We've developed a range of products that replace symptom-causing ingredients with flavorful, unique, clean, gentle, sustainably-sourced alternatives.
  • Kmv Digital
    Founder
    Kmv Digital Jun 2007 - Present
    Digital strategy consulting, user experience, search engine marketing, social media and web analytics for dozens of brands including NBA, Citi, American Express, Ricoh, CDPHP, SyFy, Yale, Flywheel Sports, Waterworks, College Board and Ranpak.
  • American Express
    Director Of Digital Strategy & Innovation
    American Express Feb 2008 - Aug 2012
    New York, Ny, Us
    Promoted 3 times in 5 years, from Manager of Online Acquisition to Senior Manager of User Experience to Director of Strategy & Innovation.- Managed team of five in the creation of “innovation pilots” spanning gamification, social commerce, APIs and responsive web design.- Delivered digital vision and strategy for the organization’s center of digital excellence.- Championed new user-centered design methodology to better involve customers in the website development process and deliver releases in an agile “scrum” fashion. - Delivered a new Account Management experience that drove a 26% task completion rate improvement, a 10x increase in offer response rates and substantial increases in satisfaction (90% prefer the new experience). Recognized as #1 for Web Interaction in the JD Power 2012 Credit Card Satisfaction Study.- Formulated the strategy, vision, business case and wireframes for an overhaul of the US Home Page that generated a 12% increase in card application rates, a 70% decrease in page load time, a 36% decrease in abandonment and a 41% increase in satisfaction.Developed strategy for and launched a new card acquisition website that positioned American Express as a luxury online retailer of card memberships. Resulted in conversion rate increases of 75%. - Made American Express the first credit card issuer to collect and promote user generated ratings and reviews for its products, leading to an 8% lift in acquisition rates.
  • Yodle
    Online Marketing Manager – Site Optimization & Customer Acquisition Strategy
    Yodle Jul 2007 - Feb 2008
    New York, Ny, Us
    -Increased network-wide conversion rates by 51% while lowering the cost per lead by 16% in only five months. - Developed online marketing strategies for Yodle and its small business customers through the use of analytics, segmentation, multivariate testing, online best practices, behavioral targeting and search engine marketing. - Managed media budgets and online advertising distribution for over 800 clients across 100+ industries. -Led hiring efforts for expansion of the B2C marketing/product team whle managing a team of five.
  • Media Logic
    Manager Of Interactive Marketing Strategy
    Media Logic Jul 2003 - Aug 2007
    Albany, New York, Us
    - Developed innovative strategies and tactics that promote client products/services, drive brand preference, and improve customer relationships through the use of new media and the internet.- Oversaw development of all interactive marketing programs, including email campaigns, microsites, landing pages, web analytics, pay-per-click, SEO, rich media advertising and social networking.

Ketan Vakil Skills

Digital Strategy Web Analytics Analytics User Experience Sem Online Marketing Digital Marketing Online Advertising E Commerce Digital Media Email Marketing Interactive Marketing Strategy Marketing Strategy Advertising Usability Testing Social Media Marketing Agile Methodologies Product Management Seo Customer Acquisition Entrepreneurship Google Analytics Integrated Marketing Omniture Omnigraffle Search Engine Marketing Search Engine Optimization Product Strategy Conversion Architecture Ppc Segmentation Cross Functional Team Leadership B2b Information Architecture Multivariate Testing Pay Per Click Interactive Programming Agile Project Management Html Emails Google Data Studio

Ketan Vakil Education Details

  • Nyu Stern School Of Business
    Nyu Stern School Of Business
    Strategy
  • Rpi Lally School Of Management
    Rpi Lally School Of Management
  • Rensselaer Polytechnic Institute
    Rensselaer Polytechnic Institute
    Arts & Communcation

Frequently Asked Questions about Ketan Vakil

What company does Ketan Vakil work for?

Ketan Vakil works for Gourmend Foods

What is Ketan Vakil's role at the current company?

Ketan Vakil's current role is Founder at Gourmend Foods & KMV Digital.

What is Ketan Vakil's email address?

Ketan Vakil's email address is ke****@****tal.com

What is Ketan Vakil's direct phone number?

Ketan Vakil's direct phone number is +151850*****

What schools did Ketan Vakil attend?

Ketan Vakil attended Nyu Stern School Of Business, Rpi Lally School Of Management, Rensselaer Polytechnic Institute.

What are some of Ketan Vakil's interests?

Ketan Vakil has interest in Mobile, Clean Technology, Health Care, Consumer Internet, Enterprise Software.

What skills is Ketan Vakil known for?

Ketan Vakil has skills like Digital Strategy, Web Analytics, Analytics, User Experience, Sem, Online Marketing, Digital Marketing, Online Advertising, E Commerce, Digital Media, Email Marketing, Interactive Marketing.

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